resonancechina_prestige brands' social media adoption

Which China social media platforms do prestige brands choose?

From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as 116M. 66% of the prestige brands are on China social media, versus less than 5% in 2010. Online video sites are being noticed and collectively have a 30% increase since last year, and their traffic have separately grown 16% (Youku) and 12% (Tudou).

来自L2:图表显示,新浪微博的流量在3个月内增长了490%,在100个知名品牌中,有57%都选择了运用它与品牌粉丝互动。虽然开心网的流量下降了29%,但使用开心网的品牌却增加了9%。知名品牌使用社交媒体的比例也从去年的不足5%上升至现在的66%。随着流量的增加,土豆和优酷等视频网站也逐渐开始受到重视,其使用率总共上涨了30%。我们还发现,由于中国的社交媒体众多,导致了品牌粉丝的分散,于是在对比品牌粉丝数量时,中国社交媒体的品牌粉丝数远远落后于Facebook上的品牌粉丝数。

 

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  1. Kenneth Cho says:

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  2. Chain Media says:

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  3. Richard GV says:

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  4. Ricardo says:

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  7. Chain Media says:

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  8. Chain Media says:

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  9. Ren ren holds on RT @PRDA_Asia: Which China social media platforms do prestige brands choose? http://t.co/9ufhtu6V

  10. Tessamaria says:

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  11. Which China social media platforms do prestige brands choose? http://t.co/kdx58VeD via Resonance China

  12. Ren ren holds on RT @PRDA_Asia: Which China social media platforms do prestige brands choose? http://t.co/9ufhtu6V

  13. PRDA.Asia says:

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  14. Bob Mcintire says:

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  15. Skye Media says:

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  16. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by COTRI China Outbound http://t.co/OzkYdY3d

  17. […] Which China social media platforms do prestige brands choose? | Resonance China – Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as 116M. 66% of the prestige brands are on China social media, versus less than 5% in 2010. Online video sites are being noticed and collectively have a 30% increase since last year, and their traffic have separately grown 16% (Youku) and 12% (Tudou). […]

  18. Which China social media platforms do prestige brands choose? – http://t.co/1InihMu4 via @littleredbook @rogernierga

  19. ahnaHENDRIX says:

    Which China social media platforms do prestige brands choose? http://t.co/LoQO7nIB #China via @eskimon Fascinating..

  20. Insight into the use of China social media platforms by prestige brands – look no FB! (Makes a change doesn't it) http://t.co/kwOysw9D

  21. Alex Jones says:

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  22. Fern Yit Lim says:

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  23. Max Peiro says:

    RT @littleredbook Which China social media platforms do prestige brands choose? – http://t.co/lBqoOF6a

  24. Roger Nierga says:

    Which China social media platforms do prestige brands choose? – http://t.co/PImCYL5k via @littleredbook

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  27. Meet China says:

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  28. Rand Han says:

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  29. Which China #socialmedia platforms do prestige brands choose? | http://t.co/bGAHIk0M #China RT @eskimon @ivandj RT @torque10:

  30. Holaba says:

    via @littleredbook: 57% of prestige 100 brands present on Sina Weibo – traffic skyrocketed 490% in the past 3 months.http://bit.ly/oLoOli

  31. pagan says:

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  33. Jake Kim says:

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