resonancechina_prestige brands' social media adoption

Which China social media platforms do prestige brands choose?

Uncommonly Deep Digital Case Studies.

Become a member of the China Social Branding Report and discover how global brands win on Chinese digital & social media.

resonancechina prestige brands social media adoption 616x564 Which China social media platforms do prestige brands choose? china social media china digital landscape  Social media Online marketing China

From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as 116M. 66% of the prestige brands are on China social media, versus less than 5% in 2010. Online video sites are being noticed and collectively have a 30% increase since last year, and their traffic have separately grown 16% (Youku) and 12% (Tudou).

来自L2:图表显示,新浪微博的流量在3个月内增长了490%,在100个知名品牌中,有57%都选择了运用它与品牌粉丝互动。虽然开心网的流量下降了29%,但使用开心网的品牌却增加了9%。知名品牌使用社交媒体的比例也从去年的不足5%上升至现在的66%。随着流量的增加,土豆和优酷等视频网站也逐渐开始受到重视,其使用率总共上涨了30%。我们还发现,由于中国的社交媒体众多,导致了品牌粉丝的分散,于是在对比品牌粉丝数量时,中国社交媒体的品牌粉丝数远远落后于Facebook上的品牌粉丝数。

 

34 replies

Trackbacks & Pingbacks

  1. Kenneth Cho says:

    RT @littleredbook: Which China social media platforms do prestige brands choose? http://t.co/kaXHIgDQ

  2. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by Ricardo http://t.co/e6eafKio

  3. Richard GV says:

    Which China social media platforms do prestige brands choose? http://t.co/Yx8b1WzL For those interested in chinese #socialmedia like me…

  4. Ricardo says:

    Which China social media platforms do prestige brands choose? http://t.co/Yx8b1WzL For those interested in chinese #socialmedia like me…

  5. DMChina says:

    Which China social media platforms do prestige brands choose? #DMAsia @DMChina http://t.co/KBOhQ7DB

  6. Which China #socialmedia platforms do prestige brands choose? | http://t.co/bGAHIk0M #China RT @eskimon @ivandj RT @torque10:

  7. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by Chain Media http://t.co/db3rX0Vm

  8. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by Todd Christenson 唐德 http://t.co/sXQit07b

  9. Ren ren holds on RT @PRDA_Asia: Which China social media platforms do prestige brands choose? http://t.co/9ufhtu6V

  10. Tessamaria says:

    Ren ren holds on RT @PRDA_Asia: Which China social media platforms do prestige brands choose? http://t.co/9ufhtu6V

  11. Which China social media platforms do prestige brands choose? http://t.co/kdx58VeD via Resonance China

  12. Ren ren holds on RT @PRDA_Asia: Which China social media platforms do prestige brands choose? http://t.co/9ufhtu6V

  13. PRDA.Asia says:

    Which China social media platforms do prestige brands choose? http://t.co/bKUnVLZt

  14. Bob Mcintire says:

    Which China #socialmedia platforms do prestige brands choose? | http://t.co/DVFIWVzb #China RT @eskimon @ivandj

  15. Skye Media says:

    Which China social media platforms do prestige brands choose?… http://t.co/b8MRnrtZ

  16. Chain Media says:

    Comment on Which China social media platforms do prestige brands choose? by COTRI China Outbound http://t.co/OzkYdY3d

  17. […] Which China social media platforms do prestige brands choose? | Resonance China – Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as 116M. 66% of the prestige brands are on China social media, versus less than 5% in 2010. Online video sites are being noticed and collectively have a 30% increase since last year, and their traffic have separately grown 16% (Youku) and 12% (Tudou). […]

  18. Which China social media platforms do prestige brands choose? – http://t.co/1InihMu4 via @littleredbook @rogernierga

  19. ahnaHENDRIX says:

    Which China social media platforms do prestige brands choose? http://t.co/LoQO7nIB #China via @eskimon Fascinating..

  20. Insight into the use of China social media platforms by prestige brands – look no FB! (Makes a change doesn't it) http://t.co/kwOysw9D

  21. Alex Jones says:

    Reading Which China social media platforms do prestige brands choose? http://t.co/fJTV6J0S

  22. Fern Yit Lim says:

    Which China social media platforms do prestige brands choose? – http://t.co/T1nnDiwP #socialmedia #china

  23. Max Peiro says:

    RT @littleredbook Which China social media platforms do prestige brands choose? – http://t.co/lBqoOF6a

  24. Roger Nierga says:

    Which China social media platforms do prestige brands choose? – http://t.co/PImCYL5k via @littleredbook

  25. devorahw says:

    Which China social media platforms do prestige brands choose? – http://t.co/uosO06tv

  26. RT @littleredbook: Which China social media platforms do prestige brands choose? – http://t.co/TqgdgbLo

  27. Meet China says:

    RT @littleredbook: Which China social media platforms do prestige brands choose? – http://t.co/TqgdgbLo

  28. Rand Han says:

    Which China social media platforms do prestige brands choose? – http://t.co/uosO06tv

  29. Which China #socialmedia platforms do prestige brands choose? | http://t.co/bGAHIk0M #China RT @eskimon @ivandj RT @torque10:

  30. Holaba says:

    via @littleredbook: 57% of prestige 100 brands present on Sina Weibo – traffic skyrocketed 490% in the past 3 months.http://bit.ly/oLoOli

  31. pagan says:

    Which China #socialmedia platforms do prestige brands choose? | http://t.co/DVFIWVzb #China RT @eskimon @ivandj

  32. Which China social media platforms do prestige brands choose? http://t.co/4bBO7aXK #China

  33. Jake Kim says:

    Which China social media platforms do prestige brands choose? http://t.co/4bBO7aXK #China

  34. Simon Kemp says:

    Which China social media platforms do prestige brands choose? http://t.co/4bBO7aXK #China

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>