Tag Archives: Youku
The never ending quest for new sources of insight.
Beauty brands’ Chinese social media adoption.
From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six. All of the beauty brands maintain a presence on Sina Weibo. The 20 brands that are being weighted on the L2 [...]
China online video portal competition cools down to benefit of advertisers.
From iResearch: iResearch released a key statistics on online video this April, the revenue of China’s online video in Q1 2012 reached 1.78 billion yuan, a 78.5 % increase over Q1 2011 and 3.8 % decrease compare to Q4 2011. After a tough 2011 competition, Youku and Tudou’s merger in 2012 leads a win-win trend, the typical copyright [...]
Recruiting talent via China’s social media networks.
From TechRice: Agency MXMM recently conducted a survey on employer branding and recruitment on Chinese social networks, as above infographic shows. 51% of survey participants have been using SNS for such purpose, a large majority of them have already had successful hires. Renren and Sina weibo are HR-professionals’ most used channels. Unlike LinkedIn dominated space in [...]
Which China social media platforms do prestige brands choose?
From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as [...]
What Chinese netizens watch on China’s Youtube, Youku.
From Tech Web: Data from iResearch’s iUser Tracker have shown that till the end of July 2011, the monthly UV of Youku have been over 300 million (access place includes home, office & net cafe), daily visits reach 40 million and daily video visit turns out to be 240 million. Youku users’ visit time are mainly spent on [...]
China’s top 5 “YouTube” video sites.
From China Internet Watch: Based on iResearch’s data, Youku tops among these 5 most popular video sites in China. Tudou and Sohu Video follows Youku with 16% and 14.6% view time. Due to some internal problems, Ku6 fails to appear in this list. Meanwhile, we did not find QQ Video here as well. It seems [...]
86.4% Chinese netizens watch online video.
Taken from China Internet Watch: It is reported that 86.4% of Chinese netizens (means nearly 340 million people) love watching video when they are online. Total valid view time in Q1 is 3.64 billion hours, increasing 22.1% from that of the previous quarter. From the graph we can see that Youku, Tudou and Qiyi have collectively [...]
Huge drop in Chinese video websites.
China daily reports that the number of video websites in China has dropped from 300 to 20. That’s a massive drop; and most of it is due to high costs of maintaining a website along with poor, unappealing content on those sites. It’s gotten to the point where popular sites like Tudou.com are cooperating with [...]
