Tag Archives: Weibo
The never ending quest for new sources of insight.
Overview of Sina Weibo growth and effectiveness in 2012.
During 2012, the number of Sina Weibo registered users exceeded the 300 million at the end of February, 400 million after July, and jumped over 500 million by the end of 2012.
97% China netizens using micro-blogs vs other social media.
From Nielsen: Micro-blog reaches 97% of all mainstream China social media users, while SNS’s penetration is about 70%. LBS has about 10% usage rate. 66% of connected consumers are both Micro-blog and SNS users.
Are Chinese more open on microblogs or SNS?
According to Nielsen: SNS have more real name users which indicates a more real-life based social network, while microblogs have more casual users, thus being prone to being more open and sharing more personal information.
27.5% China Weibo users search for Brand information on Sina Weibo.
According to CNNIC’s latest report issued on July 2012, over 70% weibo users search hot trending news which is ranked at the top position, followed by friends and celebrity. It is noteworthy that 27.5% search brand info and 19.6% search company on Weibo.
China: 410 million social media users by Q2 2012.
From iResearch: By Q2 2012 China will reach 410 millions social media users, an increase of 9%. Every user spends an average of 2.8 hours on Sina Weibo, which contributes to the overall 780 million hours browsing on weibo in the last quater. SNS and blog services are gradually decreasing in terms of time on site.
Recruiting talent via China’s social media networks.
From TechRice: Agency MXMM recently conducted a survey on employer branding and recruitment on Chinese social networks, as above infographic shows. 51% of survey participants have been using SNS for such purpose, a large majority of them have already had successful hires. Renren and Sina weibo are HR-professionals’ most used channels. Unlike LinkedIn dominated space in [...]
Sina Weibo: receives 1 in every 100 internet visits in China.
From: China Internet Watch. Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means that Sina Weibo accounted for about 1 in every 100 Internet visits in China, a platform marketers shouldn’t ignore in their overall digital marketing strategies.
Apple is the most buzzed brand by Chinese youth.
From: CIC iPhone and iPad lead apple product buzz, and 43% of Apple tweets result of forwarding campaign, 8% of Apple tweets are interesting scripts. iPhone和iPad是年轻人在微博上最热门的话题，其中43%是来自于微博的转发有奖活动，8%是关于苹果的笑话段子。
46% Chinese netizens trust brands w/ microblogs.
From eMarketers: A report from eMarketers has shown in China 46% of netizens trust a brand more if they experienced or observed an online campaign through microblog (weibo). Though the data was one year ago when Weibo was just about to burst in China, Chinese netizens are really different from those in Western countries.
Comparing China Social Media to Global Populations.
From Jianli Blog: Checking the graph from Edelman Digital we can see that in China there are 500M QQ users; the quantity equals the population of Europe and part of North America. Here the 500M is supposed to be registered users, but not active users. What follows is Renren with 160M users in this graph, the [...]
How China luxury brands communicate on Sina Weibo.
Data from CIC: Based on the data collected form CIC Weibo Tracking, the luxury brands followers seem to be pretty interested in product intro and celebrity & designer contents. Check the graph we will see that for fashion brands like Burberry, Louis Vuitton and Gucci, the content of their tweets are mostly on fashion events [...]
China; Qzone 47x more monthly views than Facebook.
Data from Sina Weibo: According to the report from Enfopannel, in June 2011, the monthly UV of Tencent Qzone has reached 71.51 million, the number turns out to be 47 times bigger than that of Facebook who has only around 1.5 million. The data of Kaixin001 is around 12 million which is not so satisfactory as [...]
Kaixin001′s collapse; losing 65% users in 18 months.
Data from Alexa: The previous SNS empire Kaixin001 in China now is collapsing. Rockets up in middle of 2009, Kaixin001 reaches the climax at the end of 2009 when Sina Weibo just kicked off. With the rapid adoption of Weibo platforms, turbulence has been around Kaixin001 who begins to decrease in the 2nd quarter of [...]
2011 Global map of social networking.
From Penn Olson: A splendid infographic which demonstrates well of the world’s social networking situation. All the social networkers have been divided into 3 kinds: messagers & mailers, content sharers, joiners & creators of groups. Compare China SNSers with the US SNSers, we can see the former are more foucus on content sharing while the latter are communicating [...]
Chinese Netizens prefer portals and search engines to China social media.
Data from DCCI: During the first half year of 2011, portals remain to be the most popular choice for netizens. In the infographic we find several interesting comparisons: 1. C2C, B2C and B2B: C2C tops with 50% most-visit-rate while B2B turns out to be 7%; 2. Micro blog and Blog: the former gets 37% while [...]
Chinese online shoppers prefer search (68%) to SNS (17.5%).
Data from DCCI’s report: The data from DCCI have shown us a picture of Chinese online shoppers’ preference in viewing various sites. Some shopping sites like Taobao already have their own internal search engines for users to search for target items, but the most used sites of Chinese online shoppers turns out to be search [...]
Which digital platforms best influence China’s netizens?
From CIC: The suggestions from netizens on platforms such as professinal bbs, blogs and microblogs are reported as reliable as that of their friends or family members. As to the voices on those platforms with score range from 8 to 8.2, they can also be accepted by the netizens. Highly like to be driven by commercial [...]
