From Nielsen: Micro-blog usage is generally increasing with incremental usage mainly focusing on news, videos and photos; while SNS shows little space for further growth, its new focus is on video sharing and getting dining information.
On Aug 15 Tencent announced the unaudited consolidated results for the second quarter and the first half year of 2012. Tencent was the most popular social network in China, reporting 597.6 million monthly active user accounts for its Qzone virtual identity social network. Revenues from Tencent’s community and open platforms (which include Qzone and Pengyou) increased 7.8 percent quarter-over-quarter [...]
From AdMaster: An investigation has been done by AdMaster and SSI through thousands of Weibo users on their social media platforms’ adoptions in Aug, 2011. The data above have pointed out that Tencent Qzone, Sina Weibo and Tencent Weibo are the most popular platforms among the weibo users. As to the Sina Weibo users and [...]
Data from Google Trends: First, let’s compare the daily uv of sina weibo and tencent weibo, following is what we got: It seems both of these 2 micro blog platforms have around 3 million uv per day; what if we add in qzone.qq.com of Tencent? Here is the result: The SNS like Qzone, anyway, has [...]
Graph from CICC ‘s Investment Focus: According to iResearch, Sina takes 56.5% market share on active users basis and 86.6% browsing time basis in 2010 China’s micro blog market which tends to agree that Sina Weibo is the definite micro blog platform leader in China. 图表摘自中金的投资热点：在艾瑞2010年的中国微博市场调查中，新浪微博在活跃用户数据上以56.6%的优势位于首位，在浏览时间数据表中更是以86.6%的巨大优势独占鳌头。而对于国内的微博市场，似乎也正趋向于承认新浪微博的领导地位。
Data from Baidu Index: Though being claimed to possess more than 100 million registered users, Tencent microblog (green) shows significantly less buzz (activeness & on site time) than Sina Weibo (orange). Meanwhile, it is reported that the number of users of Sina Weibo has also surpassed 100 million on March, 3. 数据来自百度指数：尽管腾讯微博声称已经拥有了超过1亿的用户，但其用户活跃度及在线时间却不及新浪微博。另外，据报道新浪微博在3月3日宣布其用户数量也超过1亿。
Data from Baidu Index: Orange line stands for Tencent microblog and green one for Kaixin001. Though being launched in April 2010, pretty new when compared with Kaixin001, Tencent microblog is neck and neck with Kaixin001 on user attention index in February, 2011. Tencent microblog has just claimed that its registered users had reached 100 million [...]