Tag Archives: Social media
The never ending quest for new sources of insight.
Digital social influence pyramid.
Tipping point labs recently published their model of social media influence. It begins with the brand message, and then filters down to tiered levels of advocates with varying levels of influence. It’s great as a model to understand how Brand messages effect and recruit engaged customers. Related articles from around the web. 5 Tips To [...]
China Social Media Usage Statistics.
According to Forrester Research of Chinese Social Technographics, in China, social media adoption is huge, with 40% of Chinese online adults creating blogs, publishing web pages. 44% posting ratings of products and contributing to blogs, 71% reading blogs, watching video and reading customer ratings. A quick snapshot; local social network 51.com has over 120 million [...]
