Tag Archives: Social media
The never ending quest for new sources of insight.
Creating great content marketing in China.
Finding and developing content for social media assets can be a daunting task. Is your social media team having difficulty finding and developing great content? Here are 10 useful resources:
Beauty brands’ Chinese social media adoption.
From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six. All of the beauty brands maintain a presence on Sina Weibo. The 20 brands that are being weighted on the L2 [...]
Chinese brands more present in China social media.
WPP’s BrandZ just released its annual report on the top 50 most valuable brands in China. A conclusion from learning their social media engagement is that, China’s most valuable brands are increasingly present in social media. Their presence cuts across most categories. State Owned Enterprises (SOEs) especially increased their engagement. Of the six newcomers among the Top [...]
How organizations structure social media teams.
Most companies have jumped on the social media bandwagon, but business owners out there might still be wondering exactly how their colleagues across the board are organizing this particular branch of their business.(Via Go-Gulf.)
Advertising budgets will include more social media spending in next two years.
From a quantitative survey among marketers in Asia-Pacific conducted by Buddy Media, More than 43% of brands and agencies anticipate spending 5-15% of their advertising budgets on social media in two years, compared to 23.2% who currently do so. The percentage of respondents expecting to spend 15-25% of their ad budgets on social media jumped from 4.8% to 20%.
Which agency should handle social media management?
From a quantitative survey among marketers in Asia-Pacific conducted by Buddy Media, 42.4% of brands and agencies stated that social media agencies are the most-cited partner for social media management.
Baidu, Google dominate amid 5.2% fall in China search engine sales.
From iResearch: According to iResearch’s statistics, China’s search engine sales reached 5.49 bn yuan in Q1 2012, 5.2% decrease over Q4 2011 and 68.2% higher over Q1 2011. Baidu’s market share gained a 0.3% growth to 77.6%, while Google fell to 17.8%. Sogou, Soso and other enterprises have small impact on the overall market. As one [...]
Interaction of China netizens on Luxury social networks.
From Slideshare.net: Luxury efluencers means netizens who have influence and effective interaction with luxury fans. Based on luxury buzz content, there are 4 clear behavioral characteristics in the online community: shopaholic, style guru, fashionista, brand fan. Luxury efluencers refer to both style gurus and fashionistas. Interactions consist of conversations (opinions expressed and emotions exchanged) [...]
Recruiting talent via China’s social media networks.
From TechRice: Agency MXMM recently conducted a survey on employer branding and recruitment on Chinese social networks, as above infographic shows. 51% of survey participants have been using SNS for such purpose, a large majority of them have already had successful hires. Renren and Sina weibo are HR-professionals’ most used channels. Unlike LinkedIn dominated space in [...]
Men in Asia-Pacific most active on social networks.
From eMarketer: A survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks for work, entertainment, and connecting friends, as their lives majorly revolve around career and making money. For service providers and marketers, young and professional men in the region [...]
China social media users to reach 414 million by 2014.
From emarketer : While China may not have Facebook—it’s officially banned in the country—its absence hasn’t hurt China’s social networking population, which reached nearly 257 million in 2011. So far, half of internet users have been attracted by local weibo and other domestic social networking sites, with the proportion expected to rise to nearly two-thirds [...]
2012 China Social Media Landscape.
Check the latest version of Chinese Social Media Landscape from CIC.
6 China social network user attitudes.
From: China Internet Watch. China social network users are more likely to consider social network sites a good source of word-of-mouth information on brand experiences than were users in the US, at 23% vs. 18% in the US, according to a survey from Jack Morton Worldwide.
Sina Weibo: receives 1 in every 100 internet visits in China.
From: China Internet Watch. Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means that Sina Weibo accounted for about 1 in every 100 Internet visits in China, a platform marketers shouldn’t ignore in their overall digital marketing strategies.
2011: China has 254 million active micro-blog users.
From: Eguan; By the end of 2011, China has 254 million active micro-blog user accounts, up by 150.7% over last year. The stability of user activity proves the commercial value of microblogging. From the content point of view, microblogging user activity is mainly reflected in the following four aspects: (1) the number of user-generated content, (2) number of retweets/comments, (3) content sharing among social platforms, (4) content sharing outside social platforms. [...]
Twitter followers more likely to purchase than Facebook followers.
From: Kissmetrics 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. 64% of Twitter users say they are more likely to buy from the brands they follow. 51% of Facebook users say they are more likely to buy from the brands they follow. 来自: Kissmetrics 50%的中小企业主宣称他们通过社会化媒体获得新客户，主要是通过Facebook和LinkedIn。64%的Twitter用户说他们愿意从他们关注的品牌那里购买产品，而51%的Facebook用户说他们愿意从他们关注的品牌那里购买产品。
Durex Condoms; Sina Weibo’s most popular brand.
From: CIC Weibo opens a window for instant communication between brand and youth. Small talk on daily basis will impact on brand image among youth. Funny, trendy tweets help brands to win young followers. Therefore, clothing and shoe brands (Adidas Originals, Converse, Vancl, H&M)take 4 positions in the top 10 brands which get more youth followers. 来自：CIC 微博为消费者和品牌之间的沟通打开了一扇便捷的窗口。品牌的日常内容更新将会影响其在年轻人心里的形象，有趣、热门的内容将会帮助品牌赢得年轻的追随者。根据调查发现，在前十名的品牌中，阿迪达斯、匡威、凡客和HM凭借这个策略赢得4个席位。
52% brand reputation attributed to social engagement.
From: we are social Global brand executives attribute 52% of their brand’s reputation to how social it’s today. They project it to be 65% in three years. One-third say quality of online presence or engagement is a prime driver of corporate reputation. But 84% believe their brand’s sociability is not yet “world class”. 来自: we are [...]
Chinese Netizens view microblogs longer than online news.
From: iResearch Monthly viewing duration (from January to September 2011) from iUserTracker indicates, that in August, monthly viewing duration of microblog increases around 30%, while that of online news decreases 7.1%, and it is the first month that the data of microblog surpasses news website. In September, both microblog and news website drop slightly, but microblog [...]
Top 6 ways Asian brands use social media.
From: Burson Marsteller Asian companies are focused mostly on ‘pushing’ news to users, including journalists, bloggers and other opinion-formers. Few Asian company CEOs or senior executives are actively using social media. Crisis and issues communications mostly concern customer service complaints that may escalate.
[Infographic] China’s social media revolution.
From: the Next Web. Currently China has almost 500 million internet users. 50% have more than one social network profile. 30% log onto a social network at least once a day. Internet users in the nation spend an average of 2.7 hours per day online-behind only Japan According to Synthesio, 95% of surveyed Chinese citizens believe brands [...]
Alibaba launching a Google+ like social network.
From: China Internet Watch. A screenshot was leaked about a new social network, Laiwang.com that Alibaba is building and testing internally. Referring to the leaked screen capture of Laiwang.com, it looks like Google+. It has also developed an Android app and iPhone App will come soon.
New “Renren 6.0″ user interface puts focus back on product.
From: Techrice. Visually it is now much closer to Facebook, though I’m seeing pieces of Google’s minimalist Google Plus, notably for the icons under status update.UGC counts provides a clear idea of how much a user is investing into the platform and also easy access to friend’s personal contents. Also new under status updates is voice [...]
209% increase in China microblog usage over 6 months.
From CNNIC: In July 2011, CNNIC has released the latest report covering the current situation of Chinese Internet. From the graph, the most used application remains as search engine, and then IM. Though till June, 2011, the reach of Weibo is only 194M, it has experienced a rocket in growth rate of 208.9% in the [...]
Which China social media platforms do prestige brands choose?
From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as [...]
46% Chinese netizens trust brands w/ microblogs.
From eMarketers: A report from eMarketers has shown in China 46% of netizens trust a brand more if they experienced or observed an online campaign through microblog (weibo). Though the data was one year ago when Weibo was just about to burst in China, Chinese netizens are really different from those in Western countries.
China microblog battle; is Tencent surpassing Sina Weibo?
From TechRice: Data collected from Jiathis, a social-sharing button provider which is used in most social networks in China. According to data tracking over the past 6 months, Tencent Qzone is always the winner in shared content volume, though it suffers a 27% decline; Sina Weibo doesn’t change too much while Tencent Weibo gains a [...]
Comparing China Social Media to Global Populations.
From Jianli Blog: Checking the graph from Edelman Digital we can see that in China there are 500M QQ users; the quantity equals the population of Europe and part of North America. Here the 500M is supposed to be registered users, but not active users. What follows is Renren with 160M users in this graph, the [...]
How China luxury brands communicate on Sina Weibo.
Data from CIC: Based on the data collected form CIC Weibo Tracking, the luxury brands followers seem to be pretty interested in product intro and celebrity & designer contents. Check the graph we will see that for fashion brands like Burberry, Louis Vuitton and Gucci, the content of their tweets are mostly on fashion events [...]
China; Qzone 47x more monthly views than Facebook.
Data from Sina Weibo: According to the report from Enfopannel, in June 2011, the monthly UV of Tencent Qzone has reached 71.51 million, the number turns out to be 47 times bigger than that of Facebook who has only around 1.5 million. The data of Kaixin001 is around 12 million which is not so satisfactory as [...]
China’s Twitter, Sina Weibo 140MM users and 57% of market.
From Tech Crunch: Though it’s been told time and time again that Sina Weibo dominates the micro blogging market in China, here we get another interesting infrographic which contains latest info of Sina Weibo, Tencent Weibo and Twitter. Sina should thank China government who banned Twitter in June 2009, the same year Sina Weibo launched. Comparing [...]
Comparing PV: Sina Weibo eating Kaixin’s lunch.
Data from Alexa: Check the picture we can see obviously that compared with the constant decrease of Kaixin001, Renren acts pretty stably. Since user loyalty of Renren seems to be incredibly high, and even they have found something new and fun to play with, they will come back to Renren to communicate & share new things [...]
2011 Global map of social networking.
From Penn Olson: A splendid infographic which demonstrates well of the world’s social networking situation. All the social networkers have been divided into 3 kinds: messagers & mailers, content sharers, joiners & creators of groups. Compare China SNSers with the US SNSers, we can see the former are more foucus on content sharing while the latter are communicating [...]
Chinese Netizens prefer portals and search engines to China social media.
Data from DCCI: During the first half year of 2011, portals remain to be the most popular choice for netizens. In the infographic we find several interesting comparisons: 1. C2C, B2C and B2B: C2C tops with 50% most-visit-rate while B2B turns out to be 7%; 2. Micro blog and Blog: the former gets 37% while [...]
The long journey of content through social media.
From Digital Buzz: The image shows us a procedure that how your created content spreaded out through DIGG, Twitter, Facebook, Blog, and finally brings traffic to your site. 来自Digital Buzz：该图片向我们展示了你的（营销）内容是如何通过DIGG, Twitter, Facebook 和Blog一步步的传播开来，并最终为你的网站带来流量。
China’s top 5 websites with largest % reach.
Data from BMChina: The graph is based on the latest data of Chinese Internet. As to the site’s ranking, here are 4 sections based on reach%: top 5 websites, top 5 social networks, top 4 social media sites and top 4 mainstream media sites. In the top 5 social networking sites, we can see that [...]
Qzone vs. Weibo; comparing engagement on engagement rates.
Data from JiaThis: The data are based on May research analyzing more than 150 million netizens’ click on the “Share” button in Chinese social media sites. We can see that though Tencent Qzone, which has the most users, is highest shared content traffic rate(15.12%), it’s reflux traffic rate (people who click on shared link) is about [...]
China; Internet 30% more influential than TV.
Data from DCCI’s report: The graph indicates that the purchasing influence of CCTV is 30% lower than that of Internet, and 29% lower than that of WOM. However, the ad revenue of CCTV remains to be on the top. While checking the data from DCCI, it’s obvious to see how influential the power of WOM is. [...]
Which Chinese social networks have the most engagement?
Data from bShare: bShare is China’s largest social button provider and offers monthly tracking data of contents shared to each social platform. From bShare’s data we can see that while Sina Weibo takes a huge part of domestic social media market with its great number of active users, its shared traffic is about 22% lagging behind that [...]
Comparing total members in China vs Western social networks.
Data from OnlineSchools & Red Tech: According to this graph, it is Tencent Qzone that remains the winner in China regarding users. Facebook sitll dominates the world, though recently there are reports saying it is suffering a users’ decrease in America. As to the domestic Myspace, who has 260m users abroad, more adjustments should be carried [...]
