Tag Archives: Social media marketing
The never ending quest for new sources of insight.
The top 10 “digitally smartest” luxury brands in China.
A think tank for digital innovation, L2, grades brands on their carefully crafted approach to social marketing and web presences for Chinese consumers and came up with a “digital IQ” ranking list. The top 10 brands in 2012 are Estee Lauder, Audi, Chow Tai Fook, Lancome, Volvo, BMW, Buick, Land Rover, Benefit, and Burberry.
China social media strategies for luxury brands.
From Slideshare.net: As social media marketing plays a more important role to maximize advertising benefits in China, a detailed and thoughtful plan is a must for luxury brands to leverage social platforms. General tactics can be developed in three perspectives: platform, people and culture. An Offline to Online (O2O) campaign approach can increase brand [...]
Men in Asia-Pacific most active on social networks.
From eMarketer: A survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks for work, entertainment, and connecting friends, as their lives majorly revolve around career and making money. For service providers and marketers, young and professional men in the region [...]
Twitter followers more likely to purchase than Facebook followers.
From: Kissmetrics 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. 64% of Twitter users say they are more likely to buy from the brands they follow. 51% of Facebook users say they are more likely to buy from the brands they follow. 来自: Kissmetrics 50%的中小企业主宣称他们通过社会化媒体获得新客户，主要是通过Facebook和LinkedIn。64%的Twitter用户说他们愿意从他们关注的品牌那里购买产品，而51%的Facebook用户说他们愿意从他们关注的品牌那里购买产品。
Combining China social media and ecommerce into one platform.
From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions [...]
A quick review of Sina Weibo’s new interface.
From Jmnews: Lately, Sina MicroBlog launched its new version, with three applications added, Instant Messaging, Social Games and Photo Album to give weibo more social network functions. It automatically upgrades to new the interface the moment users log in. The new Weibo layout is similar to SNS counterparts Facebook, Kaixin, and Renren, classifying users’ community infomation [...]
778% increase in China video site ad revenue.
From China Internet Watch: Seen from the graph, search engines still dominate the online ad market with the highest revenue amount. While checking the growth rate, it’s online video sites that top with 778% increase since 2008 H1 to 2011 H1. The strange thing is that both online community & portal site ad revenue have [...]
209% increase in China microblog usage over 6 months.
From CNNIC: In July 2011, CNNIC has released the latest report covering the current situation of Chinese Internet. From the graph, the most used application remains as search engine, and then IM. Though till June, 2011, the reach of Weibo is only 194M, it has experienced a rocket in growth rate of 208.9% in the [...]
Top 14 reasons netizen’s follow brands on China social media.
From DCCI: The report named Blue Book of Social Marketing Service from DCCI has released a group of data which have shown us what the brand account followers on social media platforms are caring about most. We find 32.15% netiznes would like to have discount when purchasing the product. The percentage is only lower than that of the loyal brand [...]
User activity of China’s largest social network.
Data from Edelman Digital: A brief intro to the picture: the left one is for Tencent Weibo, the middle one is Qzone and the right one is Tencent Pengyou. It is reported that among all Tencent product users, Qzone, the Tencent SNS, has occupied as much as 70%; as to Qzone users, 32% of them are [...]
China’s Microblogs; Tencent, more users; Sina, more activity.
From Tech Rice: According to the data from iResearch, at the end of 2010, Tencent Weibo has surpassed Sina Weibo on the quantity of registered users only after 8 months of its launching. Anyway, Tencent Weibo fails to seize more market share as its active users are supposed to be less than that of Sina Weibo. 来自Tech Rice：根据艾瑞的数据来看，在2010年末，也就是腾讯微博推出后的第八个月，其注册人数已经超过了新浪微博。但很，由于腾讯微博的活跃用户的数量不及新浪微博，其市场份额并没有后者多。
The 7 types of Chinese online influencers.
From CIC: Chinese efluencers (internet influencers) here are divided by CIC into 7 kinds types with different characteristics. They are trend setters, stars, fans, knowbies, moderators, know-alls and pundits. In order to carry out social network marketing strategy efficiently, the right choice of efluencers is of great importance to both marketers and brands. 摘自CIC：CIC将中国的网络影响者们分为7种带有不同标签的人，他们分别为潮人，明星，粉丝，网络精英，斑竹，万事通以及专家。为了能够有效的执行社会化媒体网络的营销策略，正确地选择相应的网络影响者对于品牌及营销人员都是十分重要的。
41% Chinese online time spent on social media.
Data from DCCI: The above graph is about the time-spent comparison among various applications of the internet. News reading, the one used to top all of the others, now keeps on decreasing while the SNS is rising steadily to be No.1. Netizens in China are no longer the purely watchers, but become more open to communicate, to share, to be engaged. [...]
4.53MM Hrs Spent/Mth: China’s Top Fashion Sites.
Data from iResearch: According to iResearch’s report, though the VVT(valid view time) of Yoka has decreased 27.4%, it still tops all the other fashion sites with its 2.87 million hours view time. What follows is Rayli who has 1.66 million hours per month and gains 10.0% of the total valid view time of these 10 sites [...]
2010 China social media marketing revenue: 1.06 billion.
From DCCI: The yearly growth rate of the revenue of Internet community marketing (BBS, social media marketing) turns out to be 35.3% in 2010, and it will keep increasing in the next 5 years.. while the revenue growth rate of search engine marketing, video marketing will decrease by 30%-40%.. and revenue in portal site marketing is [...]
Microblog marketing dominates China online advertising.
Taken from the Marketing Report of Sina Weibo: After the “Year of Weibo”, microblog platforms in China are now increasing. According to iResearch’s analytic data, among the five listed major marketing appraoches in China, microblog marketing currently is with the lowest cost and performs best in these 3 important indexes: influence, interactivity and accuracy. 摘自新浪微博营销报告：在经历了“微博元年”之后，中国的微博平台目前正在获得丰收。根据艾瑞的分析数据，在表格中列出的国内重要的5种营销手段中，微博营销的花费最低，且在影响力，互动性及精确性这3项重要指标中的表现最为出色。
43% China’s marketers use social media for improved sales.
Taken from DCCI: In eyes of China’s marketers, the greatest benefit social media marketing brings to an enterprise is company exposure while the lowest is sales increase. But the final goal of marketing is to enhance sales volume and raise the revenue. So how to control conversion between company exposure and sales increase means a lot to marketers and enterprises. Meanwhile, [...]
How International Brands Engage China’s Netizens.
Form OgilivyOne Worldwide’s Frands : In January 2010, Youku was ranked #1 in Chinese Internet video sector according to Internet metrics provider CR-Nielsen. If the commercial has been executed well , the campaign will go with a favorable start.
