Tag Archives: SNS
The never ending quest for new sources of insight.
In China, Email Direct Marketing ROI beats SEO and Social Networks.
People say that Email Direct Marketing is dying, but the truth is the opposite. According to a research done by Ipsos-Reid, several conclusions worth consideration:
97% China netizens using micro-blogs vs other social media.
From Nielsen: Micro-blog reaches 97% of all mainstream China social media users, while SNS’s penetration is about 70%. LBS has about 10% usage rate. 66% of connected consumers are both Micro-blog and SNS users.
How Chinese netizens use China social media.
From Nielsen: Chinese consumers use social media for many reasons including connecting socially, entertainment, news and services. Different platforms have different focus except for Micro-blog, which now serves all 4 types of needs. SNS is mainly used for social and fun.
China: 410 million social media users by Q2 2012.
From iResearch: By Q2 2012 China will reach 410 millions social media users, an increase of 9%. Every user spends an average of 2.8 hours on Sina Weibo, which contributes to the overall 780 million hours browsing on weibo in the last quater. SNS and blog services are gradually decreasing in terms of time on site.
2012 Feb: China SNS daily visits increased 15.9% to 82.02 million.
From CNZZ: In Feb.2012, 628 social network sites in China has daily visits, 2.17% increase compare to Jan.2012, but 0.47% decrease over Feb.2011; SNS active users remain a steady growth, daily visits have reached 82,020,000, 3.57% growth compare to Jan.2012, 15.78% growth over Feb.2012.
2011: 15 Renren favorites.
From eNET: Renren, the leading real name social networking internet platform in China, announced 15 Chinese consumers’ favorite brands or companies, each of which ranked top in its field. For the first time, Renren made a survey in the name of “Renren Favorites” from hundreds of millions of internet users, to select their most trusted brands or companies [...]
2012 China Social Media Landscape.
Check the latest version of Chinese Social Media Landscape from CIC.
Ranking China’s prestige brand digital IQ.
From L2: We can see from the list there are one hundred brands divided into groups – Genius, Gifted, Average, Challenged and Feeble. Audi, BMW and Burberry are the top 3 brands who have conducted genius marketing strategy through various social media platforms, while 37 brands are identified as Feeble due to their poor performance [...]
Comprehensive infographic of China digital landscape
From Burson-Marsteller: This infographic from BM has almost covered every popular social media platforms in China. We would like to analyze it from 3 aspects. The first one is time, according to it’s presentation, we can see that Chinese netizens totally spend 32 hours/month staying online, 41% of the time is on Weibo & SNS, 23% [...]
Comparing PV: Sina Weibo eating Kaixin’s lunch.
Data from Alexa: Check the picture we can see obviously that compared with the constant decrease of Kaixin001, Renren acts pretty stably. Since user loyalty of Renren seems to be incredibly high, and even they have found something new and fun to play with, they will come back to Renren to communicate & share new things [...]
Kaixin001′s collapse; losing 65% users in 18 months.
Data from Alexa: The previous SNS empire Kaixin001 in China now is collapsing. Rockets up in middle of 2009, Kaixin001 reaches the climax at the end of 2009 when Sina Weibo just kicked off. With the rapid adoption of Weibo platforms, turbulence has been around Kaixin001 who begins to decrease in the 2nd quarter of [...]
China’s top 5 websites with largest % reach.
Data from BMChina: The graph is based on the latest data of Chinese Internet. As to the site’s ranking, here are 4 sections based on reach%: top 5 websites, top 5 social networks, top 4 social media sites and top 4 mainstream media sites. In the top 5 social networking sites, we can see that [...]
Qzone vs. Weibo; comparing engagement on engagement rates.
Data from JiaThis: The data are based on May research analyzing more than 150 million netizens’ click on the “Share” button in Chinese social media sites. We can see that though Tencent Qzone, which has the most users, is highest shared content traffic rate(15.12%), it’s reflux traffic rate (people who click on shared link) is about [...]
Exponential rise in social media ad spend.
From Digital Buzz: The infographic is on the growth of Social Media Ad Spending. It breaks down where the social media dollars are being spent, and shows forecasts for social ad revenue in 2010, 2011, 2012 and 2013 along with some great stats like this. 来自Digital Buzz: 该图表展示了社会化媒体的广告支出增长， 其中包括所有用于社会化媒体的支出都花费到了什么地方，对于2010，2011,2012和2013社会化媒体广告收入的预测，以及其他方面的相关数据。
China Microblogs; 25 million tweets/day from 100MM users
From CIC: The graph from CIC has drawn a clear picture of the developing procedure of micro blog in China. As a popular micro blog platform in China, Sina Weibo currently has 100 million users who have generated 25 million tweets in each day. More detailed analysis has shown that among all the Weibo users, [...]
Chinese online shoppers prefer search (68%) to SNS (17.5%).
Data from DCCI’s report: The data from DCCI have shown us a picture of Chinese online shoppers’ preference in viewing various sites. Some shopping sites like Taobao already have their own internal search engines for users to search for target items, but the most used sites of Chinese online shoppers turns out to be search [...]
42.3% of China social network friends never met in person.
Data from DCCI: Different from Facebook whose users only have 7% friends who never met in person, the Chinese SNS users are keeping 42.3% unacquainted people as their friends. The group which takes the biggest chunk (73.6%) of their friends’ source turns out to be the user’s classmates— both ex- and current. 数据来自DCCI：与Facebook的用户只拥有7%的没见过面的朋友这一事实不同，中国的社交网站用户则保留着高达42.3%的陌生人作为他们的朋友。而占好友来源最大部分的一群人，则是社交网站用户的同学们，包括以前的和现在的。
Which Chinese social networks have the most engagement?
Data from bShare: bShare is China’s largest social button provider and offers monthly tracking data of contents shared to each social platform. From bShare’s data we can see that while Sina Weibo takes a huge part of domestic social media market with its great number of active users, its shared traffic is about 22% lagging behind that [...]
Comparing total members in China vs Western social networks.
Data from OnlineSchools & Red Tech: According to this graph, it is Tencent Qzone that remains the winner in China regarding users. Facebook sitll dominates the world, though recently there are reports saying it is suffering a users’ decrease in America. As to the domestic Myspace, who has 260m users abroad, more adjustments should be carried [...]
Chinese use web portals 19% more than Social networks.
*Greater China refers to the aggregate of Mainland China, Taiwan and Hong Kong Data from ComScore: Interesting data from ComScore who recently claims greater China Internet usage is led by web portals (24.4%) and social networking (5.5%) remains a smaller segment of the market. 数据来自ComSocre：ComScore最近发布了一组有趣的数据，该数据表明大中华区的互联网使用时间最多的仍是门户网站，占到了24.4%，而在社交网站上所花费的时间只有5.5%，由此可见占社交网站仍然只是互联网市场的一小部分。
35.8% of China’s total traffic generated by social media
Data from DCCI: Though SNS and Weibo are thriving in China, we can see from the graph that search engine has generated as much as 84.7% of total traffic, 2 times more than that of SNS & Weibo brings. Anyway, when we check the best estimated traffic source channels, search engine is only 14% higher [...]
User activity of China’s largest social network.
Data from Edelman Digital: A brief intro to the picture: the left one is for Tencent Weibo, the middle one is Qzone and the right one is Tencent Pengyou. It is reported that among all Tencent product users, Qzone, the Tencent SNS, has occupied as much as 70%; as to Qzone users, 32% of them are [...]
41% Chinese online time spent on social media.
Data from DCCI: The above graph is about the time-spent comparison among various applications of the internet. News reading, the one used to top all of the others, now keeps on decreasing while the SNS is rising steadily to be No.1. Netizens in China are no longer the purely watchers, but become more open to communicate, to share, to be engaged. [...]
From 1999 to 2011: Evolution of China Social Media Networks.
From Red Tech‘s SNS report: The above almanac is about all the counterparts of Facebook in China. Though Kaixin001 has been established in 2009, it now becomes as influential as Douban (March, 2005) and Renren (December, 2005). Till now, Tencent’s Qzone(March, 2005) still owns the largest number of users due to the massive amount of [...]
Time on Site: Weibo vs Kaixin001 vs Renren.
Data from Alexa: With no doubt, Sina Weibo tops again in the on site time comparison with Kaixin001, douban and renren. Douban, where the literary gathers, goes pretty steady with 10m; the 2 old adversaries— Kaixin001 and renren, are fighting as usual, and currently it seems Kaixin001 prevails. 数据来自Alexa：新浪微博毫无疑问的在这场与开心网，豆瓣网以及人人网的在线时间对比中再次胜出。作为文艺青年聚集地的豆瓣网一直都保持着平稳的走势；开心网和人人网这两个老对手依旧在缠斗，目前来看似乎是开心网占据上风。
35.7% Chinese netizens visit China social media networks daily.
Data from DCCI: Netizens in China remain sticky to SNS. According to the graph from DCCI, the number of SNS daily users has reached 35.7% (of the whole SNS users). This number tends to keep increasing. 数据来自DCCI：中国网民对于社交网络仍然十分痴迷。从DCCI的数据表上我们可以看出在所有社交网站的用户中，每天都会登陆的用户的数量已经占到了总用户的35.7%。随着互联网的进一步普及，这个数字也会保持持续的增长。
Traffic Plateau of China’s Top Social Networks.
Data from Alexa: As we have made a comparison among the top 3 SNS in China— Douban, Renren and Kaixin001, from the data in Alexa, we can see that it is Kaixin001 that keeps rising generally while Renren remains stable, and Douban, after being up & down for several times, has an obvious fall in [...]
Chinese Spending 13% Less Time on China Social Networks.
Data from Alexa: The time of netizens spend on SNS has reduced gradually in the past 6 months. As to now, the on site time of Douban.com is around 9 min while 13 min for Renren.com and 19 min for Kaixin001.com. The SNS heat is fading in China, like the dropping of the temperature in winter.
Qzone vs Facebook: China vs World.
Image from Vincos Blog: From the latest data aquisition of Google Trends & Alexa, we can see that though Facebook has colonized almost 2/3 of the world’s netizens, people in China, Russia and half of South America remain isolated. As to China, there are 400 millions active QQ users(while Facebook owns 500 million users worldwide) and this [...]
Top 5 Brands in Kaixin001 vs. Facebook
Data partly from Facebakers: According to the comparison we can find out which big players are now focusing in online marketing in China. One more thing is that the fans of top 5 in Facebook are much more than that in Kaixin001.
Zynga copied “Farmville” Still a Huge Hit in China.
From Plus 8 Star‘s Social Media in China: Different Than You Think: Though operators of farming game in SNS in China keepChin complaining of the decline of profit, the number of online farmers remains considerable. Furthermore, farming game brings considerable traffic as usuall and it will not phase out in a short time.
Holaba; Ranking China’s Social Networks: Tencent Qzone Tops the List.
Data from Holaba: Holaba.com is a site speciallized in aggregating comments on different prestige brands in almost every business field in China. The resource of this graph comes from its poll function (see the screenshot below) which has now ranked Qzone (Tencent) as the 1st SNS in China. Related articles Social games help drive growth for [...]
Evolution of China Social Media (1994-2010).
Selected from Roland Berger and CIC Strategy Consultants’ Chinese Consumer Report 2010: China netizens prefer to share their reviews or experience through internet in recent years, and they have changed from discussing simple topics, to becoming active participants in all things digitally social. From discussing topics through BBS, to discussing their lives on IM, and expanding [...]
