Tag Archives: Sina Weibo
The never ending quest for new sources of insight.
Beauty brands’ Chinese social media adoption.
From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six. All of the beauty brands maintain a presence on Sina Weibo. The 20 brands that are being weighted on the L2 [...]
97% China netizens using micro-blogs vs other social media.
From Nielsen: Micro-blog reaches 97% of all mainstream China social media users, while SNS’s penetration is about 70%. LBS has about 10% usage rate. 66% of connected consumers are both Micro-blog and SNS users.
Sina Weibo, China’s Twitter, top user characteristics.
From DCCI’s latest data, The typical Chinese weibo users are male (57.4%), married (62.41%), with higher education(54% bachelor degree) and over 59% are from 1st and 2nd tier cities.
9 top activities and frequency of usage for China microblogs vs. SNS.
From Nielsen: Micro-blog usage is generally increasing with incremental usage mainly focusing on news, videos and photos; while SNS shows little space for further growth, its new focus is on video sharing and getting dining information.
User analysis across top 5 China social media networks.
In the latest infographic “User analysis across top Chinese social networks” produced by GMI China, Sina takes the lead in the overall number of followers and the average time on site, with nearly 240 million users spend 11.5 hours on weibo per month.
Tencent’s Qzone is China’s most populated social network.
From eMarketer: Sina Weibo enjoys an incredible growth, which overshadow its competitors. Tencent, however, has more than 700 million QQ users. According to data tracked within JiaThis network, Tencent’s Qzone and QQ accounted for 40% and 22% of social shares during March 2012, compare to 26% for Sina Weibo and 12% for Renren. (All other [...]
50,000 mobile users bind Instagram to Sina weibo.
From TechWeb: Instagram was acquired by Facebook with a 1 billion USD on Apr.9. Popular in US, the free photo sharing program gained a great popularity in domestic China as well. Initially supported on iOS, the company launched 2.2 version and added Sian Weibo sharing On Mar.1st. More than 50,000 users bind Instagram and Sina Weibo [...]
Nearly 30% of Fortune 500 on China’s Sina Weibo.
Sina Weibo and CIC jointly release “2012 Corporate Weibo White Paper“. There are currently more than 130,000 enterprise accounts in Sina Weibo; 208 enterprise accounts are from US. The top 5 best represented industries thus far are food, automotive, business services, e-commerce and IT. Nearly thirty percent of the world’s top 500 businesses have an [...]
2011: 249 million active China social media Weibo users.
From Enfodesk: China active weibo users have reached 246 million by 2011 Q4, a 18.2% increase compare to Q3. The new subscribers have gradually leveled off after the explosive growth in 2011.
2012 China Social Media Landscape.
Check the latest version of Chinese Social Media Landscape from CIC.
77% Chinese Netizens use both Tencent and Sina Weibo.
From AdMaster: An investigation has been done by AdMaster and SSI through thousands of Weibo users on their social media platforms’ adoptions in Aug, 2011. The data above have pointed out that Tencent Qzone, Sina Weibo and Tencent Weibo are the most popular platforms among the weibo users. As to the Sina Weibo users and [...]
Which China social media platforms do prestige brands choose?
From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as [...]
China microblog battle; is Tencent surpassing Sina Weibo?
From TechRice: Data collected from Jiathis, a social-sharing button provider which is used in most social networks in China. According to data tracking over the past 6 months, Tencent Qzone is always the winner in shared content volume, though it suffers a 27% decline; Sina Weibo doesn’t change too much while Tencent Weibo gains a [...]
China; Qzone 47x more monthly views than Facebook.
Data from Sina Weibo: According to the report from Enfopannel, in June 2011, the monthly UV of Tencent Qzone has reached 71.51 million, the number turns out to be 47 times bigger than that of Facebook who has only around 1.5 million. The data of Kaixin001 is around 12 million which is not so satisfactory as [...]
China’s Twitter, Sina Weibo 140MM users and 57% of market.
From Tech Crunch: Though it’s been told time and time again that Sina Weibo dominates the micro blogging market in China, here we get another interesting infrographic which contains latest info of Sina Weibo, Tencent Weibo and Twitter. Sina should thank China government who banned Twitter in June 2009, the same year Sina Weibo launched. Comparing [...]
Comparing PV: Sina Weibo eating Kaixin’s lunch.
Data from Alexa: Check the picture we can see obviously that compared with the constant decrease of Kaixin001, Renren acts pretty stably. Since user loyalty of Renren seems to be incredibly high, and even they have found something new and fun to play with, they will come back to Renren to communicate & share new things [...]
Behavior on China’s top social networks.
A bit whimsical this, but funny anyway; enjoy. Taken from Sina Weibo: Based on the translation of abroad social media sites, here are the Chinese ones: Sina Weibo: “Circus See” the celebrities’ peeing. Renren: I met my classmates while I was peeing. Kaixin001: After peeing, we will compare who has peed more. Douban: My personal [...]
Qzone vs. Weibo; comparing engagement on engagement rates.
Data from JiaThis: The data are based on May research analyzing more than 150 million netizens’ click on the “Share” button in Chinese social media sites. We can see that though Tencent Qzone, which has the most users, is highest shared content traffic rate(15.12%), it’s reflux traffic rate (people who click on shared link) is about [...]
China Microblogs; 25 million tweets/day from 100MM users
From CIC: The graph from CIC has drawn a clear picture of the developing procedure of micro blog in China. As a popular micro blog platform in China, Sina Weibo currently has 100 million users who have generated 25 million tweets in each day. More detailed analysis has shown that among all the Weibo users, [...]
Which Chinese social networks have the most engagement?
Data from bShare: bShare is China’s largest social button provider and offers monthly tracking data of contents shared to each social platform. From bShare’s data we can see that while Sina Weibo takes a huge part of domestic social media market with its great number of active users, its shared traffic is about 22% lagging behind that [...]
35.8% of China’s total traffic generated by social media
Data from DCCI: Though SNS and Weibo are thriving in China, we can see from the graph that search engine has generated as much as 84.7% of total traffic, 2 times more than that of SNS & Weibo brings. Anyway, when we check the best estimated traffic source channels, search engine is only 14% higher [...]
Microblog marketing dominates China online advertising.
Taken from the Marketing Report of Sina Weibo: After the “Year of Weibo”, microblog platforms in China are now increasing. According to iResearch’s analytic data, among the five listed major marketing appraoches in China, microblog marketing currently is with the lowest cost and performs best in these 3 important indexes: influence, interactivity and accuracy. 摘自新浪微博营销报告：在经历了“微博元年”之后，中国的微博平台目前正在获得丰收。根据艾瑞的分析数据，在表格中列出的国内重要的5种营销手段中，微博营销的花费最低，且在影响力，互动性及精确性这3项重要指标中的表现最为出色。
68% China Microblog users influenced by WOM.
via DigiCha: From the latest research conducted by Red Tech— a Shanghai based advisory firm, we find that WOM from friends, classmates or colleagues is the major factor converting new users to Sina Weibo members. 摘自DigiCha：从上海的一家本土咨询公司Red Tech的最新报告中我们发现：中国网民成为新浪微博用户的最主要的原因是受其朋友，同学或者是同事的影响。从另一方面来看，这样的结果也向我们展示了口碑营销在中国的巨大影响力。
The how & why of selecting a microblog in China.
via DigiCha: As the passed 2010 being dubbed as “Year of the Microblog in China”, it is much more vital to understand how do China netizens select a microblog platform in 2011. Red Tech, a Shanghai based advisory company has rolled out research on the microblog users and the result is as above. The celebrity aura is getting [...]
China Social Media Monster: Qzone 40 million UV per day.
Data from Google Trends: First, let’s compare the daily uv of sina weibo and tencent weibo, following is what we got: It seems both of these 2 micro blog platforms have around 3 million uv per day; what if we add in qzone.qq.com of Tencent? Here is the result: The SNS like Qzone, anyway, has [...]
Comparing International Social Media to China local counterparts.
Picked up from Sohu IT: Ogilvy has released a diagram about Chinese social media sites and their foreign counterparts on March, 3rd, 2011. Check the picture you will find that as to each kind of oversea social media sites, we all have the relevant Chinese versions, such as Sina Weibo for Twitter, Ushi for LinkedIn, [...]
Sina Commands 56% of China’s Microblog Market.
Graph from CICC ‘s Investment Focus: According to iResearch, Sina takes 56.5% market share on active users basis and 86.6% browsing time basis in 2010 China’s micro blog market which tends to agree that Sina Weibo is the definite micro blog platform leader in China. 图表摘自中金的投资热点：在艾瑞2010年的中国微博市场调查中，新浪微博在活跃用户数据上以56.6%的优势位于首位，在浏览时间数据表中更是以86.6%的巨大优势独占鳌头。而对于国内的微博市场，似乎也正趋向于承认新浪微博的领导地位。
China’s Top 15 Social Media Networks.
Data from Tech Rice: This is the latest statistic report from Tech Rice about the data of China’s social networking sites. It’s interesting that Sina Weibo has just claimed its aquisition of 100 million registered users, but the reg. users here in the graph for Sina is only 90 million. Meanwhile, Tencent Qzone, being an application of [...]
2011 Distribution of China Social Media Network Active Users
Data from Tech Rice: The graph shows us clearly how China’s SNS active users are classified by city levels and age segments. 70% active users of Sina Weibo, who has claimed to have more than 100 million registered users on March, 3, are reported to be above 30 years old and maybe this is one [...]
Battle of China’s Microblogs; Sina vs. Tencent.
Data from Baidu Index: Though being claimed to possess more than 100 million registered users, Tencent microblog (green) shows significantly less buzz (activeness & on site time) than Sina Weibo (orange). Meanwhile, it is reported that the number of users of Sina Weibo has also surpassed 100 million on March, 3. 数据来自百度指数：尽管腾讯微博声称已经拥有了超过1亿的用户，但其用户活跃度及在线时间却不及新浪微博。另外，据报道新浪微博在3月3日宣布其用户数量也超过1亿。
China’s 4 Microblog Personality Types.
From Incitez‘s Microblogging in China: According to the report, here we got 4 kinds of microbloggers, or maybe to all the SNS users, this way of identification also works. As the microblog is getting more and more influential in China, so it becomes pretty important to understand how the microblog users are behaving and how [...]
4 Types of China Tweets Most Retweeted.
From Incitez‘s Microblogging in China: Seems the celebrity effect still works well on China microbloggers, and the interesting stuff are also appealing to them. So how to utilize these influential factors to create useful marketing strategy in China? This graph may have told us a general direction to go toward. 选自Incitez的微博在中国：明星效应在中国微博用户中似乎仍然起效，并且网民们也很关注趣闻轶事方面的微博内容。那么如何运用这些颇具影响力的因素来创造出行之有效的营销策略呢？也许我们可以参考该图标指给我们的几个方向。
China Social Media Popularity: Kaixin001 (-54%) Sina Weibo (+85%)
Data from Baidu Index: Orange line stands for Sina Weibo and green one for Kaixin001. China top social network— kaixin001, seems to be fading away gradually. Since July, 2010, netizens seem to transfer their attention to the new favorite— microblog, then Kaixin001 starts to suffer its continuous decline. To the contrary, Sina Weibo (China’s Twitter), [...]
Sina Weibo’s Population: Males: Quantity; Females: Quality.
Data from DDCI: Among the 50 million (Oct, 2010) Sina Weibo users, it’s reported that male account for a larger part while in the statistic result of active Weibo users, however, female dominate. It’s crucial for the marketers to figure out how & what the Weibo users are thinking, and then they are able to [...]
China’s Twitter; Sina Weibo reveals usage statistics.
On Nov, 16, 2010, Sina held a China Weibo developer conference. As the biggest blog platform in China, Sina Weibo has released data regarding platform performance since inception in 2010. Sina Weibo demonstrates how it influences Chinese netizen’s daily life; with 400 million netizens and only 50 million Sina Weiboers, Sina’s got a good first step [...]
