From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six. All of the beauty brands maintain a presence on Sina Weibo. The 20 brands that are being weighted on the L2 [...]
From Nielsen: Micro-blog usage is generally increasing with incremental usage mainly focusing on news, videos and photos; while SNS shows little space for further growth, its new focus is on video sharing and getting dining information.
In the latest infographic “User analysis across top Chinese social networks” produced by GMI China, Sina takes the lead in the overall number of followers and the average time on site, with nearly 240 million users spend 11.5 hours on weibo per month.
Data from iResearch: By June 2012, Renren has over 100 million active users from the overal 250 million users. Some key data: 51% are age from 23~30; 63% users are while collar; Every Renren user follow 3 brand account.
From eMarketer: Sina Weibo enjoys an incredible growth, which overshadow its competitors. Tencent, however, has more than 700 million QQ users. According to data tracked within JiaThis network, Tencent’s Qzone and QQ accounted for 40% and 22% of social shares during March 2012, compare to 26% for Sina Weibo and 12% for Renren. (All other [...]
From eNET: Renren, the leading real name social networking internet platform in China, announced 15 Chinese consumers’ favorite brands or companies, each of which ranked top in its field. For the first time, Renren made a survey in the name of “Renren Favorites” from hundreds of millions of internet users, to select their most trusted brands or companies [...]
From: Techrice. Visually it is now much closer to Facebook, though I’m seeing pieces of Google’s minimalist Google Plus, notably for the icons under status update.UGC counts provides a clear idea of how much a user is investing into the platform and also easy access to friend’s personal contents. Also new under status updates is voice [...]
From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as [...]
From TechRice: Data collected from Jiathis, a social-sharing button provider which is used in most social networks in China. According to data tracking over the past 6 months, Tencent Qzone is always the winner in shared content volume, though it suffers a 27% decline; Sina Weibo doesn’t change too much while Tencent Weibo gains a [...]
From Jianli Blog: Checking the graph from Edelman Digital we can see that in China there are 500M QQ users; the quantity equals the population of Europe and part of North America. Here the 500M is supposed to be registered users, but not active users. What follows is Renren with 160M users in this graph, the [...]
From DCCI Weibo: The info graphic shows us what the different countries care about the most. In China, besides QQ & Renren, netizens care more about self related stuff; the Americans, except Facebook, turns to me more interested in “you” stuff. Among all the 50 top searches, we see 7 countries focus on Facebook and [...]
Data from Alexa: Check the picture we can see obviously that compared with the constant decrease of Kaixin001, Renren acts pretty stably. Since user loyalty of Renren seems to be incredibly high, and even they have found something new and fun to play with, they will come back to Renren to communicate & share new things [...]
A bit whimsical this, but funny anyway; enjoy. Taken from Sina Weibo: Based on the translation of abroad social media sites, here are the Chinese ones: Sina Weibo: “Circus See” the celebrities’ peeing. Renren: I met my classmates while I was peeing. Kaixin001: After peeing, we will compare who has peed more. Douban: My personal [...]
Data from bShare: bShare is China’s largest social button provider and offers monthly tracking data of contents shared to each social platform. From bShare’s data we can see that while Sina Weibo takes a huge part of domestic social media market with its great number of active users, its shared traffic is about 22% lagging behind that [...]
Data from OnlineSchools & Red Tech: According to this graph, it is Tencent Qzone that remains the winner in China regarding users. Facebook sitll dominates the world, though recently there are reports saying it is suffering a users’ decrease in America. As to the domestic Myspace, who has 260m users abroad, more adjustments should be carried [...]
Data from Red Tech: Through this China SNS brief profile matrix we can see Tencent has the largest number of registered users while it’s Renren that gains the highest revenue from its 120 million users. The breakeven 51.com, founded in 2005, now has 180 million users— 60 million more than that of Renren.com. Compared with [...]
From Red Tech‘s SNS report: The above almanac is about all the counterparts of Facebook in China. Though Kaixin001 has been established in 2009, it now becomes as influential as Douban (March, 2005) and Renren (December, 2005). Till now, Tencent’s Qzone(March, 2005) still owns the largest number of users due to the massive amount of [...]
Data from Alexa: With no doubt, Sina Weibo tops again in the on site time comparison with Kaixin001, douban and renren. Douban, where the literary gathers, goes pretty steady with 10m; the 2 old adversaries— Kaixin001 and renren, are fighting as usual, and currently it seems Kaixin001 prevails. 数据来自Alexa：新浪微博毫无疑问的在这场与开心网，豆瓣网以及人人网的在线时间对比中再次胜出。作为文艺青年聚集地的豆瓣网一直都保持着平稳的走势；开心网和人人网这两个老对手依旧在缠斗，目前来看似乎是开心网占据上风。
Data from CNNIC: According to CNNIC’s latest Chinese SNS users’ report, Renren has dominated the whole SNS market with its 39% market share and most stable user foundation (user loyalty as high as 69.6%). However, the report has excluded Qzone which may have a bigger market share and higher user loyalty when combined with Tencent Pengyou. [...]
Data from Tech Rice: This is the latest statistic report from Tech Rice about the data of China’s social networking sites. It’s interesting that Sina Weibo has just claimed its aquisition of 100 million registered users, but the reg. users here in the graph for Sina is only 90 million. Meanwhile, Tencent Qzone, being an application of [...]
Data from Tech Rice: The graph shows us clearly how China’s SNS active users are classified by city levels and age segments. 70% active users of Sina Weibo, who has claimed to have more than 100 million registered users on March, 3, are reported to be above 30 years old and maybe this is one [...]
From Tech Rice: In November, RenRen held a series of promotional events, called the The RenRen Effect, in Shanghai and Beijing to introduce its Social Ads Value Model in China. With its “RenRen Effect,” RenRen is trying to introduce this concept of ‘derivative value’ (comes from Facebook) to Chinese brands and advertisers. RenRen’s statement also [...]
Data from Alexa: As we have made a comparison among the top 3 SNS in China— Douban, Renren and Kaixin001, from the data in Alexa, we can see that it is Kaixin001 that keeps rising generally while Renren remains stable, and Douban, after being up & down for several times, has an obvious fall in [...]
Data from Alexa: The time of netizens spend on SNS has reduced gradually in the past 6 months. As to now, the on site time of Douban.com is around 9 min while 13 min for Renren.com and 19 min for Kaixin001.com. The SNS heat is fading in China, like the dropping of the temperature in winter.
Image from Vincos Blog: From the latest data aquisition of Google Trends & Alexa, we can see that though Facebook has colonized almost 2/3 of the world’s netizens, people in China, Russia and half of South America remain isolated. As to China, there are 400 millions active QQ users(while Facebook owns 500 million users worldwide) and this [...]
From Ogilvy PR‘s social media team: Including Kaixin001, Facebook, Renren, Douban and QQ, each of these SNS has been demonstrated by a typical user. Though Facebook is being blocked in China, people have their own approaches to access. Following are the detailed info (via Chris Tou) of the 5 users, enjoy! The Kaixiner (kaixin001.com) 32 years [...]
Complied by L2, the below graph shows brand buzz on one of China’s most popular SNS sites RenRen.com (a Facebook clone) and Qzone. From this we get a pretty good idea of buzz in English and Chinese, but further, we get a sense of populations across these social network sites. You could almost see these [...]
Source: Marbridge Consulting. The Data Center of the China Internet (DCCI) and Chinese social platform and service provider Comsenz have jointly released the 2010 China Social Network Service Report. According to the report, 71.8% of social network service (SNS) users reported using large-scale SNS (such as Renren, Kaixin001) on a regular basis, while 27.9% reported [...]