Tag Archives: Online video
The never ending quest for new sources of insight.
High expectations for the future of video content in China.
In 2012, the market scale for online video has achieved 9.25 billion in China, and brought 6.72 billion advertising revenue. The chances to be played on mobile devices and online TV have become the major battle field for video content producing companies to compete for right now. With the decreasing production cost and the [...]
China online video portal competition cools down to benefit of advertisers.
From iResearch: iResearch released a key statistics on online video this April, the revenue of China’s online video in Q1 2012 reached 1.78 billion yuan, a 78.5 % increase over Q1 2011 and 3.8 % decrease compare to Q4 2011. After a tough 2011 competition, Youku and Tudou’s merger in 2012 leads a win-win trend, the typical copyright [...]
China online video ad revenue: 1.687 billion RMB in Q4 2011.
From Enfodesk: The market size of advertiser revenues has reached 1.687 billion RMB, a 135.3% increase compared with Q4 2010.
What Chinese netizens watch on China’s Youtube, Youku.
From Tech Web: Data from iResearch’s iUser Tracker have shown that till the end of July 2011, the monthly UV of Youku have been over 300 million (access place includes home, office & net cafe), daily visits reach 40 million and daily video visit turns out to be 240 million. Youku users’ visit time are mainly spent on [...]
Youku dominates China’s top 10 online video sites.
From China Internet Watch: In accordance with the video sites’ daily reach data from iResearch, in 2011 Q2, Youku tops among the most popular online video sites in Q2, 2011. The daily reach of Youku turns out be 26.4 million, the number, is 8 million more than Tudou’s, almost 4 times of 56.com & Ku6 and 3 [...]
By 2015, Chinese online video users to surpass 700 million.
From China Internet Watch: The average Chinese user spends four hours a week watching online video content, such as movies, TV, and live sports—double the time spent by US users. A new McKinsey research shows there will be more than 700 million people in China watching online video content in four years. 摘自China Internet Watch: [...]
China’s top 5 “YouTube” video sites.
From China Internet Watch: Based on iResearch’s data, Youku tops among these 5 most popular video sites in China. Tudou and Sohu Video follows Youku with 16% and 14.6% view time. Due to some internal problems, Ku6 fails to appear in this list. Meanwhile, we did not find QQ Video here as well. It seems [...]
