From China Internet Watch: In a recent survey conducted by DCCI, the flexibility of online shopping—shop anytime, appears to be the number one reason why many consumers in China shop online. As online shops run business with a much cheaper cost their retail stores, products price are lower, which is the 2nd reason for people going online shopping. [...]
Key statistics: 200 million Chinese online shoppers spent 7 trillion RMB in 2011. Guangdong contribute the most(13.7%) to online shopping. Tmall is the biggest player (51% B2C marketing share).
From: iResearch The market scale of China luxury online shopping in 2010 (including C2C and B2C) is 6.36 billion yuan; the number in 2011 is estimated to be 10.73 billion yuan with an annual growth of 68.8%. In the whole market scale of China online shopping, transaction size of online luxury shopping keeps percentage of 1%-2%: [...]
From: Boston Consulting Group. China now has 145 million online shoppers—second only to the U.S., with 170 million e-shoppers. Online spending in China is expected to surge over the next five years as personal incomes and comfort with online shopping increase. As a result, the size of the country’s e-commerce market could reach RMB 2 [...]
Data from DCCI: A report from DCCI has pointed out that among all the domestic online shoppings, IT products have occupied 25.8% while clothes & accessories is holding 18.8%. The portion of online game virtual goods turns out to be as big as that of cosmetic & skincare products. Online game players seem to be [...]
Data from Tech Web: Till June 2011, the number of Chinese online shoppers has reached 173 million which is 33.1% more than that of last year; number of personal online stores comes up to 14.5 million and it’s 20.8% more than last year. While checking the B2C market, Tmall from Taobao tops with its 48.5% [...]
Data from DCCI’s report: The data from DCCI have shown us a picture of Chinese online shoppers’ preference in viewing various sites. Some shopping sites like Taobao already have their own internal search engines for users to search for target items, but the most used sites of Chinese online shoppers turns out to be search [...]
From China Internet Watch: East coast cities (blue bar) showed high penetration rate of online shopping but the west (red bar) is a fast growing market with high potential. Please note that the 17 cities shown above do not represent a ranking of national online shopping penetration rate; these cities are sampled in online shopping [...]