Tag Archives: Online advertising
The never ending quest for new sources of insight.
Luxury brands are spending more online in China.
According to iResearch, the total online advertising budget of luxury brands was about 110 million RMB from Jan-Oct. 2012, which was 10.5 million more than the whole year budget of 2011. The spending peaked on September 2012, which was 36.1% higher than the number of 2011. As of the total advertising days, luxury brands had [...]
Ad spending in China will reach nearly $53 billion by 2013.
Next year, eMarketer predicts, ad spending in China will reach nearly $53 billion, surpassing total spending in Japan for the first time, to make China the No. 2 country in the world in terms of ad spending. The US will remain far ahead, with more than three times as many ad dollars, but rising spending [...]
The imbalanced online advertising opportunity in China.
From BCG Perspectives: A disconnect currently exists between how Chinese consumers spend their time and how advertisers spend their money. Advertisers have begun to increase their online spending, but the mix is still heavily skewed toward traditional media. The share of overall ad spending devoted to the online channel is expected to rise from an [...]
778% increase in China video site ad revenue.
From China Internet Watch: Seen from the graph, search engines still dominate the online ad market with the highest revenue amount. While checking the growth rate, it’s online video sites that top with 778% increase since 2008 H1 to 2011 H1. The strange thing is that both online community & portal site ad revenue have [...]
Online ad spend, China vs. US.
From Digicha: Seen from the above graph, though the proportion of online spend in the US is always higher than that of China, the growth rate of the former gets lower than that of the latter since 2009 when online ad spend proportion increased by 1% in the US, but 2.7% in China. Based on GroupM’s [...]
Chinese spend 70% of leisure time online.
McKinsey Quarterly recently published an article on China’s Internet obsession; with the country’s 60 biggest cities spending 70% of their time online, and in smaller towns, that number is around 50%. This is due to China’s cultural proclivity to use the internet for entertainment like playing online games, downloading music, shopping, etc rather than for [...]
