Tag Archives: Netizens
The never ending quest for new sources of insight.
27.5% China Weibo users search for Brand information on Sina Weibo.
According to CNNIC’s latest report issued on July 2012, over 70% weibo users search hot trending news which is ranked at the top position, followed by friends and celebrity. It is noteworthy that 27.5% search brand info and 19.6% search company on Weibo.
54% Chinese netizen buying behavior influenced by friends.
From emarketer: 54% Chinese social media users say their buying behavior is influenced by which brands friends like, almost twice as high than the average of other asian countries. India and Indonesia followed China, at 44% and 39%, respectively.
Interaction of China netizens on Luxury social networks.
From Slideshare.net: Luxury efluencers means netizens who have influence and effective interaction with luxury fans. Based on luxury buzz content, there are 4 clear behavioral characteristics in the online community: shopaholic, style guru, fashionista, brand fan. Luxury efluencers refer to both style gurus and fashionistas. Interactions consist of conversations (opinions expressed and emotions exchanged) [...]
More Chinese netizens access internet via Mobile than PC.
Data from DCCI: Though the number of PC netizens is 107m larger than that of mobile netizens in 2010, based on DCCI’s research data, the latter will be 16m larger than the former. With the rapid adoption of mobile & smart phone, more and more people prefer this convenient internet access. Mobile internet has already [...]
Total Chinese Internet users to reach 551MM by 2012.
Data from DCCI: Till the end of June, 2011, the number of Chinese internet users has reached to 508m, 41m more compared with that of 2010. And this number is estimated to be around 551m at the end of this year. 数据来自DCCI：截止到2011年6月底，中国互联用用户的数量已达到5.08亿，比2010年底增加了4100万。照此发展趋势，到2011年底，这个数字将会达到5.51亿左右。
China social media landscape infographic.
From CIC: There are 457 million netizens living in China. The number, which is 23.2% of the world’s total 2.08 billion netizens, is estimated to grow to 2 billion by 2015. When we compare the behaviors of netizens in China & US, it’s interesting that Chinese are creating more digital UGC content than Americans… but, Chinese netizens interact less, 19% [...]
Chinese Most Distrust Video Game and Virtual World Ads.
Data from an article in campaignchina.com: What we can receive from this illustration is how netizens in China deal with different online ads. The distrust ratio varies from ad channels and the most unreliable approaches seem to be ads in SMS & video games. Click to see the complete article.
