Tag Archives: Netizen
The never ending quest for new sources of insight.
Chinese netizen luxury “showing off” culture.
From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media, revealed a unique Chinese luxury “Shai” culture. With limited knowledge, a great many of Chinese luxury consumers are keen to show off （”SHAI” 晒）their luxury products and lifestyle. It’s a hot trend, brands could consider to leverage popular social media sites to maximize [...]
China social media users to reach 414 million by 2014.
From emarketer : While China may not have Facebook—it’s officially banned in the country—its absence hasn’t hurt China’s social networking population, which reached nearly 257 million in 2011. So far, half of internet users have been attracted by local weibo and other domestic social networking sites, with the proportion expected to rise to nearly two-thirds [...]
Combining China social media and ecommerce into one platform.
From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions [...]
China Netizens Most Likely Affected by Internet vs. Worldwide.
Dragon Trail’s China Travel Social Media Marketing Report: This graph shows intuitively to us that compared with people in other countries, Chinese are much more easily influenced by the internet; comments & reviews.
Engaging China’s Netizens; Activity + Reward.
From CIC, China’s netizen’s preferred activities online. We see a distinct preference for Entertainment driven activities, followed by events and lottery. China’s social environment, both online and offline push emphasis for low-cost methods of interaction on the web, be it social or entertainment driven. This leads us to rewards for interaction. China’s netizens tend to be practical, [...]
How Social Media Affects Chinese Buying Decisions.
From CIC, we can track the buying process Chinese netizens progress through before the buying decision is made. Tracking the decision process for purchasing a netbook, we can see how the initial inquiry arises, and how a Brand is selected from the buzz. Netizens value collective opinion first, and then look to popular advocates second to confirm [...]
Chinese Netizen Reliance on Internet Word of Mouth.
Before Chinese netizens purchase products, do they go online to check what others say? According to CIC they certainly do. Topping the list are mobile phones; followed closely by consumer electronics. Seeing as how mobile phones are owned by everyone (thereby more people searching/reviewing), as well as how China’s youth identify with their phones as close friends, it’s no [...]
China Social Media Usage by Income Level.
From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with.
Chinese Internet Activity by Income Level.
From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile.
