Tag Archives: Mobile
The never ending quest for new sources of insight.
Infographic directory of all brands on WeChat.
The good folks at CIC has created a huge info-graphic gathering 115 brands on WeChat, which could be categorized into 23 different categories, like non-profit, sports, cosmetics, lifestyle, F&B and so on.
A briefly deep analysis of WeChat, China’s most popular mobile social network.
According to the CNNIC, of the user info on WeChat, 65.80% location information, 46.61% name information and 35.34% avatar are real. Only 15.14% users did not fill in real personal info.
2016 China to have more than 700 million smartphones.
According to iResearch, the scale of mobile internet reached 54.97 billion by 2012, the growth rate is 96.4%. One major reason for that is the coverage of smart phones in China. iResearch estimated that by 2012, there are 360 million smart phones in China, thanks to Android system which helps to lower the price [...]
2012 China: over 3.8 million mobile internet users.
From CNNIC latest report: there are more than 388 million mobile internet users recorded in June of this year, and it’s finally exceeded desktop internet users which are slightly over 380 million users.
2012: China’s mobile subscribers near 1 billion.
From: China Internet Watch. According to the released data from three telco operators in China, there are 987.58 million mobile subscribers in China by end January 2012. China Mobile is the largest mobile operator with over 655 million subscribers including 53.94 million 3G subscribers.
China 3G users to reach 300 million in 2012.
According to the data from Enfodesk, in 2011 China’s mobile phone users reached 986 million, an increase of 14.81%. 3G subscribers reached 128 million. The mobile phone penetration rate is over 70%, however 3G penetration rate only reached 13%. The popularity of smart phones and mobile internet applications in China will greatly push 2G users to switch to 3G. We expect 3G user group will rapidly increase in the number [...]
China: 712 million mobile users by 2015.
From iResearch: By 2o11 China has 338 million mobile internet users and expects to reach 712 million by 2015.
2011 Chinese youth mobile device preference and behavior.
From Envoate: 18-30 year-old Chinese youth are known as China’s post-90s and post-80s generation. These 3 million young Netizens are the main target of many brands,therefore, their digital behaviors are particularly vital for marketing purposes. According to Enovate research report, compared with post-80s, post-90s spend more time on the phone devices. If they have to [...]
China White Collar vs. Students; time spent online vs. mobile.
Data from DCCI: During the weekdays, the white collar spends more time than the student on internet on the non video content; meanwhile, the student uses mobile more frequently than the white collar. The reason might be that it is easier for the white collar to access the internet with thier computers while the students [...]
Mobile usage in China vs. Hong Kong
From Asian Correspondent: Hong Kong mobile users’ activity peaks around 9 am and the frequency of each of the listed usages is higher than that of China mainland mobile users. But, when it is 10 pm, mainland users are more active than Hong Kong users. 摘自Aisan Correspondent:香港手机用户的活动在上午9点时达到了顶峰，并且在每个列出的使用功能上的应用频率都超越了大陆用户。但是在晚上10点的时候，大陆的手机用户却表现的笔香港用户更加的活跃。
What Chinese Use Mobile For (Besides Phone Calls).
From CNNIC’s 26th Statistic Report in July, 2010, we can discover that the IM penetration rate still dominates the utilization of mobile. Anyway, acquisition of information & entertainment follows quite closely behind it.
Chinese Use Mobile to Access Internet more than Desktops.
CNNIC’s Statistic Report in July, 2010: The mobile utilization rate has increased 5.1% in half a year while the desktop utilization rate only increased 0.2%. With the popularization of smart phone, the internet access rate of mobile may surpass that of desktop some day in the future.
Chinese Netizen Reliance on Internet Word of Mouth.
Before Chinese netizens purchase products, do they go online to check what others say? According to CIC they certainly do. Topping the list are mobile phones; followed closely by consumer electronics. Seeing as how mobile phones are owned by everyone (thereby more people searching/reviewing), as well as how China’s youth identify with their phones as close friends, it’s no [...]
