Tag Archives: Microblog
The never ending quest for new sources of insight.
97% China netizens using micro-blogs vs other social media.
From Nielsen: Micro-blog reaches 97% of all mainstream China social media users, while SNS’s penetration is about 70%. LBS has about 10% usage rate. 66% of connected consumers are both Micro-blog and SNS users.
2011: China has 254 million active micro-blog users.
From: Eguan; By the end of 2011, China has 254 million active micro-blog user accounts, up by 150.7% over last year. The stability of user activity proves the commercial value of microblogging. From the content point of view, microblogging user activity is mainly reflected in the following four aspects: (1) the number of user-generated content, (2) number of retweets/comments, (3) content sharing among social platforms, (4) content sharing outside social platforms. [...]
Chinese Netizens view microblogs longer than online news.
From: iResearch Monthly viewing duration (from January to September 2011) from iUserTracker indicates, that in August, monthly viewing duration of microblog increases around 30%, while that of online news decreases 7.1%, and it is the first month that the data of microblog surpasses news website. In September, both microblog and news website drop slightly, but microblog [...]
46% Chinese netizens trust brands w/ microblogs.
From eMarketers: A report from eMarketers has shown in China 46% of netizens trust a brand more if they experienced or observed an online campaign through microblog (weibo). Though the data was one year ago when Weibo was just about to burst in China, Chinese netizens are really different from those in Western countries.
User activity of China’s largest social network.
Data from Edelman Digital: A brief intro to the picture: the left one is for Tencent Weibo, the middle one is Qzone and the right one is Tencent Pengyou. It is reported that among all Tencent product users, Qzone, the Tencent SNS, has occupied as much as 70%; as to Qzone users, 32% of them are [...]
China’s Microblogs; Tencent, more users; Sina, more activity.
From Tech Rice: According to the data from iResearch, at the end of 2010, Tencent Weibo has surpassed Sina Weibo on the quantity of registered users only after 8 months of its launching. Anyway, Tencent Weibo fails to seize more market share as its active users are supposed to be less than that of Sina Weibo. 来自Tech Rice：根据艾瑞的数据来看，在2010年末，也就是腾讯微博推出后的第八个月，其注册人数已经超过了新浪微博。但很，由于腾讯微博的活跃用户的数量不及新浪微博，其市场份额并没有后者多。
Which digital platforms best influence China’s netizens?
From CIC: The suggestions from netizens on platforms such as professinal bbs, blogs and microblogs are reported as reliable as that of their friends or family members. As to the voices on those platforms with score range from 8 to 8.2, they can also be accepted by the netizens. Highly like to be driven by commercial [...]
68% China Microblog users influenced by WOM.
via DigiCha: From the latest research conducted by Red Tech— a Shanghai based advisory firm, we find that WOM from friends, classmates or colleagues is the major factor converting new users to Sina Weibo members. 摘自DigiCha：从上海的一家本土咨询公司Red Tech的最新报告中我们发现：中国网民成为新浪微博用户的最主要的原因是受其朋友，同学或者是同事的影响。从另一方面来看，这样的结果也向我们展示了口碑营销在中国的巨大影响力。
2011 China social media landscape
From CIC: Here is the latest illustration for China social media landscape. Among all the 17 social medias listed up there, Tencent created 8, while Baidu and Sina have created 4 each. Maybe leveraging its huge user database is Tencent’s winning key in expanding its various business in China’s internet market efficiently and effectively. 来自CIC：该图是关于中国社会化媒体总览的最新版本。在该图所提到的17种社会化媒体中，腾讯一共涉及到了8项，而百度和新浪都只有4项。腾讯所拥有的巨大的用户数据库可能是其在中国快速高效地拓展不同业务的关键所在。
The how & why of selecting a microblog in China.
via DigiCha: As the passed 2010 being dubbed as “Year of the Microblog in China”, it is much more vital to understand how do China netizens select a microblog platform in 2011. Red Tech, a Shanghai based advisory company has rolled out research on the microblog users and the result is as above. The celebrity aura is getting [...]
China Social Media: Tencent Microblog (+36%) vs. Kaixin001 (-54%).
Data from Baidu Index: Orange line stands for Tencent microblog and green one for Kaixin001. Though being launched in April 2010, pretty new when compared with Kaixin001, Tencent microblog is neck and neck with Kaixin001 on user attention index in February, 2011. Tencent microblog has just claimed that its registered users had reached 100 million [...]
China Social Media Popularity: Kaixin001 (-54%) Sina Weibo (+85%)
Data from Baidu Index: Orange line stands for Sina Weibo and green one for Kaixin001. China top social network— kaixin001, seems to be fading away gradually. Since July, 2010, netizens seem to transfer their attention to the new favorite— microblog, then Kaixin001 starts to suffer its continuous decline. To the contrary, Sina Weibo (China’s Twitter), [...]
China Digital Behavior: Microblogs vs. Social Networks
Data from DCCI: The mighty social media, microblog and social network sites account for a large chunk of netizens’ spare time. According to what’s being presented in the graph, we find obvious differences among the following aspects: mood recording/ updating, friend communicating, and interesting topic discussing. It seems the micro blog just turns out to [...]
Major vs Minor China Social Media Networks.
This illustration is chosen from Nielsen‘s APAC Social Media Report (June, 2010): The 4 dominators are colored brown and they are: BBS section, including mop.com, bbs.sina.com.cn, tianya.cn, bbs.qq.com, club.sohu.com; Social Network section, including kaixin001.com, renren.com; Blog section, including blog.sina.com.cn, blog.sohu.com, hi.baidu.com, blog.hexun.com; Microblog section, including t.sina.com.cn, digu.com, t.sohu.com, t.qq.com.
