Tag Archives: Micro blog
The never ending quest for new sources of insight.
Sina Commands 56% of China’s Microblog Market.
Graph from CICC ‘s Investment Focus: According to iResearch, Sina takes 56.5% market share on active users basis and 86.6% browsing time basis in 2010 China’s micro blog market which tends to agree that Sina Weibo is the definite micro blog platform leader in China. 图表摘自中金的投资热点：在艾瑞2010年的中国微博市场调查中，新浪微博在活跃用户数据上以56.6%的优势位于首位，在浏览时间数据表中更是以86.6%的巨大优势独占鳌头。而对于国内的微博市场，似乎也正趋向于承认新浪微博的领导地位。
Battle of China’s Microblogs; Sina vs. Tencent.
Data from Baidu Index: Though being claimed to possess more than 100 million registered users, Tencent microblog (green) shows significantly less buzz (activeness & on site time) than Sina Weibo (orange). Meanwhile, it is reported that the number of users of Sina Weibo has also surpassed 100 million on March, 3. 数据来自百度指数：尽管腾讯微博声称已经拥有了超过1亿的用户，但其用户活跃度及在线时间却不及新浪微博。另外，据报道新浪微博在3月3日宣布其用户数量也超过1亿。
4 Types of China Tweets Most Retweeted.
From Incitez‘s Microblogging in China: Seems the celebrity effect still works well on China microbloggers, and the interesting stuff are also appealing to them. So how to utilize these influential factors to create useful marketing strategy in China? This graph may have told us a general direction to go toward. 选自Incitez的微博在中国：明星效应在中国微博用户中似乎仍然起效，并且网民们也很关注趣闻轶事方面的微博内容。那么如何运用这些颇具影响力的因素来创造出行之有效的营销策略呢？也许我们可以参考该图标指给我们的几个方向。
