Tag Archives: Marketing
The never ending quest for new sources of insight.
P&G China; 5.18 billion and 5.8% market share.
Data from CTR China: The daily chemical giant P&G has been ranked at top among all the big players in China with its 5.18 billion us dollars ad expenditure in 2010. 数据来自CTR中国：保洁，作为日用化工产品产业的巨头，在2010年以其51.8亿美金的中国国内广告开支名列各大企业之首。
Chinese students hate China advertising.
Data from DCCI: The graph is about how much the audience could accept an ad which has been carried out in various ways. The blue bar represents for general acceptance while the red one is for the student and the green one is for the white collar. Besides email ad, moving flash ad, pop message ad [...]
Taobao Dominates China Online Purchase.
Data from China Internet Watch‘s online shopping report (2009): 85% of the online shoppers choose C2C shopping sites as their first choice when they are planning for purchasing something. Seen from this graph we can have a clear view that Taobao has owned a large chunk of the online shopping market in China.
2008 vs. 2010: 10 China Youth Purchasing Priorities
From Bergstrom: As the young generation grows to be the main consumer group in China’s market, it is crucial for the big players to decode what young people are considering most while they are making their purchasing decision.
How Powerful is Word of Mouth in China?
From McKinsey‘s Mesuring of WOMM (Word of Mouth Marketing) Report (June, 2010): As ordinary customers in one of the greatest developing markets around the world, Chinese consumers’ purchasing decisions are easily influenced by the reviews or recommendations of their friends. That’s why WOMM is more and more valued by both prestige & common brands in China market.
Chinese Consumers Prefer Neutral Social Media Channels.
From Roland Berger Strategy Consultants and CIC: Due to the worry that “negative posts will be deleted” on official company sites leading to failure to express their opinions freely, China consumers prefer to use the third party BBS for objective discussions about the product they are going to purchase or they have already owned.
Trust in Social Media Channels in China.
Adopted from ADMA Digital Marketing Yearbook 2010 Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in China, maybe also around the whole world.
Facebook for Chinese babies.
From INSEAD; Allen Wang, founder of babytree.com, a social networking site in China talks about how he grew his membership to 12 million. Wang states he did nothing special; but focused more on the practical usage of the site for the sites target market: Chinese mothers. Focus on usability; mothers can upload 50 photos at [...]
