Data from CTR China: The daily chemical giant P&G has been ranked at top among all the big players in China with its 5.18 billion us dollars ad expenditure in 2010. 数据来自CTR中国：保洁，作为日用化工产品产业的巨头，在2010年以其51.8亿美金的中国国内广告开支名列各大企业之首。
Data from DCCI: The graph is about how much the audience could accept an ad which has been carried out in various ways. The blue bar represents for general acceptance while the red one is for the student and the green one is for the white collar. Besides email ad, moving flash ad, pop message ad [...]
From Bergstrom: As the young generation grows to be the main consumer group in China’s market, it is crucial for the big players to decode what young people are considering most while they are making their purchasing decision.
Adopted from ADMA Digital Marketing Yearbook 2010 Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in China, maybe also around the whole world.