Tag Archives: Marketing and Advertising
The never ending quest for new sources of insight.
Advertising budgets will include more social media spending in next two years.
From a quantitative survey among marketers in Asia-Pacific conducted by Buddy Media, More than 43% of brands and agencies anticipate spending 5-15% of their advertising budgets on social media in two years, compared to 23.2% who currently do so. The percentage of respondents expecting to spend 15-25% of their ad budgets on social media jumped from 4.8% to 20%.
Combining China social media and ecommerce into one platform.
From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions [...]
2011 China ad spend increased 15.2% to RMB 347 billion.
From Madisonboom: A report from GroupM has predicted that till the end of 2011, ad cost in China will be up to 347.47 billion RMB, the amount is 15.2% more than that of last year. Among all the ad cost, traditional media occupies 87%, and TV ad has been up to as much as 58% [...]
China Top 11 online display advertising channels.
Data from DCCI: Based on the data from DCCI’s Social Network Marketing Report, the ad type with most impression turns out to be pre-roll ad in video sites. The traditional effective banners, anyway, have fallen into the 2nd place. It’s a sign that with the rapid development of Internet, netizens are changing from text readers to [...]
Youku dominates China’s top 10 online video sites.
From China Internet Watch: In accordance with the video sites’ daily reach data from iResearch, in 2011 Q2, Youku tops among the most popular online video sites in Q2, 2011. The daily reach of Youku turns out be 26.4 million, the number, is 8 million more than Tudou’s, almost 4 times of 56.com & Ku6 and 3 [...]
China’s top advertising spenders.
Data from CTR China: According to CTR’s research, L’Oreal remains to invest most in ad with its 2.2 billion RMB ad cost in the 1st quarter of 2011. Blue Moon, which is reported to be listed for the 1st time, has increased their ad spend by 114% and its total cost is even higher than that [...]
Building a Social Media Business Structure.
From Jeremiah Owyang via Sam Flemming; the different social media structures set up by Western business. Interesting in general, but is it applicable to China? So far my experience is the centralized model; this is likely due to China’s fast pace and high turnover rates leading to simplified structures, especially true when the initiative is [...]
Zynga copied “Farmville” Still a Huge Hit in China.
From Plus 8 Star‘s Social Media in China: Different Than You Think: Though operators of farming game in SNS in China keepChin complaining of the decline of profit, the number of online farmers remains considerable. Furthermore, farming game brings considerable traffic as usuall and it will not phase out in a short time.
The Web’s Most Powerful Colors.
From Colour Lovers: An amazing aggregation of the world’s top 100 prestige brands. Anyway, besides the No.71—Tudou.com, it seems there is no other influential brand from China! In the forum of littleredbook there is a twin of this picture. Click to check the more detailed version if you are interested. Related articles The Most Powerful Colors In the [...]
Which Social Platforms Do Chinese Prefer?
How do Chinese netizens prefer to interact with Brands? According to CIC netizens prefer neutral 3rd party BBS (bulletin board systems) for brand information, rather than corporate owned digital assets. This makes sense; rather than looking for canned content; finding Brand information on BBS’s give a sense of authenticity and truthful opinion; consumers go to BBS to find real information [...]
China Social Media Usage by Income Level.
From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with.
Digital social influence pyramid.
Tipping point labs recently published their model of social media influence. It begins with the brand message, and then filters down to tiered levels of advocates with varying levels of influence. It’s great as a model to understand how Brand messages effect and recruit engaged customers. Related articles from around the web. 5 Tips To [...]
