From China Internet Watch: We notice that the number of netizens whose salary range from 500RMB to 2000RMB has decreased by 7%, while netizens with 3000-8000+RMB has increased 3.8%. To our surprise, the highest growth rate comes from those netizens who are with no income. This group of people has made a 3.1% increase since 2010. [...]
From China Internet Watch: Based on the predication of DCCI, e-commerce will surpass advertising and becomes the main monetization approach of websites in China. The 2nd best estimated portion is the added value service with a 13.9% revenue increase in the coming future.
From Tech Web: China Venture has released an online marketing report which is based on the published data of Chinese majority listed Internet companies. Checking the infographic we will see that among the listed companies, Baidu’s ad revenue tops and the amount is much more than the others; meanwhile, the increase speed also keeps relatively high. The [...]
From Madisonboom: A report from GroupM has predicted that till the end of 2011, ad cost in China will be up to 347.47 billion RMB, the amount is 15.2% more than that of last year. Among all the ad cost, traditional media occupies 87%, and TV ad has been up to as much as 58% [...]
Data from iResearch: Based on our previous post which points out netizens in China still spend majority time on portals, marketers spend more than 570MM RMB on portals in April, the number is 11 times bigger than that on Social Community sites (47MM). 数据来自艾瑞：根据我们先前发过的一篇指明国内网民在门户网站上花费的时间最多的帖子，我们可以对该图表有更好的理解。营销人员4月份在门户网站上的广告花费超过了5.7亿人民币，这个数量也比社区网站上的广告花费（4700万）多了11倍。而对于金融性质的论坛，广告花费仅为3600万。金融从业人员从来都不读广告的么？
Data from DCCI: IM is always the arch function of a smart phone, but from DCCI’s latest mobile internet application report we can see that now 86.1% mobile internet users has chosen “View News” as their first option, 10% higher than that of IM. Also we can see their are 22% users choose “Others”, this percentage is [...]
Picked from McKinsey Quarterly: It is being estimated that within five years, this billion-plus user market in Asia (mostly in China) may generate revenues of more than $80 billion in Internet commerce, access fees, device sales, and so forth. Digital marketing and internet sale in China are supposed to have a vigorous growth in the coming 5 [...]