Tag Archives: Internet Marketing
The never ending quest for new sources of insight.
Combining China social media and ecommerce into one platform.
From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions [...]
Identifying the 9 income groups of China’s netizens.
From China Internet Watch: We notice that the number of netizens whose salary range from 500RMB to 2000RMB has decreased by 7%, while netizens with 3000-8000+RMB has increased 3.8%. To our surprise, the highest growth rate comes from those netizens who are with no income. This group of people has made a 3.1% increase since 2010. [...]
10 ways Chinese websites monitize traffic.
From China Internet Watch: Based on the predication of DCCI, e-commerce will surpass advertising and becomes the main monetization approach of websites in China. The 2nd best estimated portion is the added value service with a 13.9% revenue increase in the coming future.
Baidu dominates China online advertising market.
From Tech Web: China Venture has released an online marketing report which is based on the published data of Chinese majority listed Internet companies. Checking the infographic we will see that among the listed companies, Baidu’s ad revenue tops and the amount is much more than the others; meanwhile, the increase speed also keeps relatively high. The [...]
2011 China ad spend increased 15.2% to RMB 347 billion.
From Madisonboom: A report from GroupM has predicted that till the end of 2011, ad cost in China will be up to 347.47 billion RMB, the amount is 15.2% more than that of last year. Among all the ad cost, traditional media occupies 87%, and TV ad has been up to as much as 58% [...]
China digital ad spend, Portals dominate at RMB 570MM.
Data from iResearch: Based on our previous post which points out netizens in China still spend majority time on portals, marketers spend more than 570MM RMB on portals in April, the number is 11 times bigger than that on Social Community sites (47MM). 数据来自艾瑞：根据我们先前发过的一篇指明国内网民在门户网站上花费的时间最多的帖子，我们可以对该图表有更好的理解。营销人员4月份在门户网站上的广告花费超过了5.7亿人民币，这个数量也比社区网站上的广告花费（4700万）多了11倍。而对于金融性质的论坛，广告花费仅为3600万。金融从业人员从来都不读广告的么？
4.53MM Hrs Spent/Mth: China’s Top Fashion Sites.
Data from iResearch: According to iResearch’s report, though the VVT(valid view time) of Yoka has decreased 27.4%, it still tops all the other fashion sites with its 2.87 million hours view time. What follows is Rayli who has 1.66 million hours per month and gains 10.0% of the total valid view time of these 10 sites [...]
2010 China social media marketing revenue: 1.06 billion.
From DCCI: The yearly growth rate of the revenue of Internet community marketing (BBS, social media marketing) turns out to be 35.3% in 2010, and it will keep increasing in the next 5 years.. while the revenue growth rate of search engine marketing, video marketing will decrease by 30%-40%.. and revenue in portal site marketing is [...]
Only 7% Chinese use mobile Location Based Services (LBS).
Data from DCCI: IM is always the arch function of a smart phone, but from DCCI’s latest mobile internet application report we can see that now 86.1% mobile internet users has chosen “View News” as their first option, 10% higher than that of IM. Also we can see their are 22% users choose “Others”, this percentage is [...]
China Digital Landscape Turbulence.
Data from DCCI: According to the PV conversion graph we can see that in the cyber wrold of China, it is Social Community that keeps raising for the past 2 years while the rest are suffering up-and-downs periodically, even the constantly obvious decrease. How to take over the social community market becomes crucial important to [...]
Building a Social Media Business Structure.
From Jeremiah Owyang via Sam Flemming; the different social media structures set up by Western business. Interesting in general, but is it applicable to China? So far my experience is the centralized model; this is likely due to China’s fast pace and high turnover rates leading to simplified structures, especially true when the initiative is [...]
Chinese Internet: 500% Revenue Increase by 2015.
Picked from McKinsey Quarterly: It is being estimated that within five years, this billion-plus user market in Asia (mostly in China) may generate revenues of more than $80 billion in Internet commerce, access fees, device sales, and so forth. Digital marketing and internet sale in China are supposed to have a vigorous growth in the coming 5 [...]
Zynga copied “Farmville” Still a Huge Hit in China.
From Plus 8 Star‘s Social Media in China: Different Than You Think: Though operators of farming game in SNS in China keepChin complaining of the decline of profit, the number of online farmers remains considerable. Furthermore, farming game brings considerable traffic as usuall and it will not phase out in a short time.
China Social Media Usage by Income Level.
From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with.
Digital social influence pyramid.
Tipping point labs recently published their model of social media influence. It begins with the brand message, and then filters down to tiered levels of advocates with varying levels of influence. It’s great as a model to understand how Brand messages effect and recruit engaged customers. Related articles from around the web. 5 Tips To [...]
