Tag Archives: Facebook
The never ending quest for new sources of insight.
Social media and the negative “envy spiral”.
When German researchers from Humboldt University (Berlin) and Technical University (Darmstadt) asked 600 Facebook users how they felt when browsing the social network, they found that, for many, being bombarded with idyllic photos of holidays and family, along with ebullient status updates, makes them compare their lives with those in their Friends list. For the [...]
Twitter followers more likely to purchase than Facebook followers.
From: Kissmetrics 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. 64% of Twitter users say they are more likely to buy from the brands they follow. 51% of Facebook users say they are more likely to buy from the brands they follow. 来自: Kissmetrics 50%的中小企业主宣称他们通过社会化媒体获得新客户，主要是通过Facebook和LinkedIn。64%的Twitter用户说他们愿意从他们关注的品牌那里购买产品，而51%的Facebook用户说他们愿意从他们关注的品牌那里购买产品。
Top 10 countries on Internet and what they search for (China is #1).
From DCCI Weibo: The info graphic shows us what the different countries care about the most. In China, besides QQ & Renren, netizens care more about self related stuff; the Americans, except Facebook, turns to me more interested in “you” stuff. Among all the 50 top searches, we see 7 countries focus on Facebook and [...]
2011 Global map of social networking.
From Penn Olson: A splendid infographic which demonstrates well of the world’s social networking situation. All the social networkers have been divided into 3 kinds: messagers & mailers, content sharers, joiners & creators of groups. Compare China SNSers with the US SNSers, we can see the former are more foucus on content sharing while the latter are communicating [...]
Behavior on China’s top social networks.
A bit whimsical this, but funny anyway; enjoy. Taken from Sina Weibo: Based on the translation of abroad social media sites, here are the Chinese ones: Sina Weibo: “Circus See” the celebrities’ peeing. Renren: I met my classmates while I was peeing. Kaixin001: After peeing, we will compare who has peed more. Douban: My personal [...]
The long journey of content through social media.
From Digital Buzz: The image shows us a procedure that how your created content spreaded out through DIGG, Twitter, Facebook, Blog, and finally brings traffic to your site. 来自Digital Buzz：该图片向我们展示了你的（营销）内容是如何通过DIGG, Twitter, Facebook 和Blog一步步的传播开来，并最终为你的网站带来流量。
Exponential rise in social media ad spend.
From Digital Buzz: The infographic is on the growth of Social Media Ad Spending. It breaks down where the social media dollars are being spent, and shows forecasts for social ad revenue in 2010, 2011, 2012 and 2013 along with some great stats like this. 来自Digital Buzz: 该图表展示了社会化媒体的广告支出增长， 其中包括所有用于社会化媒体的支出都花费到了什么地方，对于2010，2011,2012和2013社会化媒体广告收入的预测，以及其他方面的相关数据。
42.3% of China social network friends never met in person.
Data from DCCI: Different from Facebook whose users only have 7% friends who never met in person, the Chinese SNS users are keeping 42.3% unacquainted people as their friends. The group which takes the biggest chunk (73.6%) of their friends’ source turns out to be the user’s classmates— both ex- and current. 数据来自DCCI：与Facebook的用户只拥有7%的没见过面的朋友这一事实不同，中国的社交网站用户则保留着高达42.3%的陌生人作为他们的朋友。而占好友来源最大部分的一群人，则是社交网站用户的同学们，包括以前的和现在的。
Comparing total members in China vs Western social networks.
Data from OnlineSchools & Red Tech: According to this graph, it is Tencent Qzone that remains the winner in China regarding users. Facebook sitll dominates the world, though recently there are reports saying it is suffering a users’ decrease in America. As to the domestic Myspace, who has 260m users abroad, more adjustments should be carried [...]
2011 China social media landscape
From CIC: Here is the latest illustration for China social media landscape. Among all the 17 social medias listed up there, Tencent created 8, while Baidu and Sina have created 4 each. Maybe leveraging its huge user database is Tencent’s winning key in expanding its various business in China’s internet market efficiently and effectively. 来自CIC：该图是关于中国社会化媒体总览的最新版本。在该图所提到的17种社会化媒体中，腾讯一共涉及到了8项，而百度和新浪都只有4项。腾讯所拥有的巨大的用户数据库可能是其在中国快速高效地拓展不同业务的关键所在。
Comparing International Social Media to China local counterparts.
Picked up from Sohu IT: Ogilvy has released a diagram about Chinese social media sites and their foreign counterparts on March, 3rd, 2011. Check the picture you will find that as to each kind of oversea social media sites, we all have the relevant Chinese versions, such as Sina Weibo for Twitter, Ushi for LinkedIn, [...]
Renren Introduces Social Ad Revenue Value Model.
From Tech Rice: In November, RenRen held a series of promotional events, called the The RenRen Effect, in Shanghai and Beijing to introduce its Social Ads Value Model in China. With its “RenRen Effect,” RenRen is trying to introduce this concept of ‘derivative value’ (comes from Facebook) to Chinese brands and advertisers. RenRen’s statement also [...]
Building a Social Media Business Structure.
From Jeremiah Owyang via Sam Flemming; the different social media structures set up by Western business. Interesting in general, but is it applicable to China? So far my experience is the centralized model; this is likely due to China’s fast pace and high turnover rates leading to simplified structures, especially true when the initiative is [...]
Qzone vs Facebook: China vs World.
Image from Vincos Blog: From the latest data aquisition of Google Trends & Alexa, we can see that though Facebook has colonized almost 2/3 of the world’s netizens, people in China, Russia and half of South America remain isolated. As to China, there are 400 millions active QQ users(while Facebook owns 500 million users worldwide) and this [...]
Top 5 Brands in Kaixin001 vs. Facebook
Data partly from Facebakers: According to the comparison we can find out which big players are now focusing in online marketing in China. One more thing is that the fans of top 5 in Facebook are much more than that in Kaixin001.
Personalities of China’s Top 5 SNS.
From Ogilvy PR‘s social media team: Including Kaixin001, Facebook, Renren, Douban and QQ, each of these SNS has been demonstrated by a typical user. Though Facebook is being blocked in China, people have their own approaches to access. Following are the detailed info (via Chris Tou) of the 5 users, enjoy! The Kaixiner (kaixin001.com) 32 years [...]
China’s Tencent beats Facebook Across the Board.
From GWC‘s Chinnovations on The New Media: Though Facebook is pretty hot all over the world, this statistical picture has just revealed a fact: Tencent is overtaking it on subscribers, revenue, net profit and market cap. With the generalization of internet in China, the local superiority of Tencent will become more obvious.
Prestige Brands Most Buzzed on RenRen & Qzone.
Complied by L2, the below graph shows brand buzz on one of China’s most popular SNS sites RenRen.com (a Facebook clone) and Qzone. From this we get a pretty good idea of buzz in English and Chinese, but further, we get a sense of populations across these social network sites. You could almost see these [...]
