Tag Archives: Douban
The never ending quest for new sources of insight.
Beauty brands’ Chinese social media adoption.
From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six. All of the beauty brands maintain a presence on Sina Weibo. The 20 brands that are being weighted on the L2 [...]
9 top activities and frequency of usage for China microblogs vs. SNS.
From Nielsen: Micro-blog usage is generally increasing with incremental usage mainly focusing on news, videos and photos; while SNS shows little space for further growth, its new focus is on video sharing and getting dining information.
Which China social media platforms do prestige brands choose?
From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as [...]
Which Chinese social networks have the most engagement?
Data from bShare: bShare is China’s largest social button provider and offers monthly tracking data of contents shared to each social platform. From bShare’s data we can see that while Sina Weibo takes a huge part of domestic social media market with its great number of active users, its shared traffic is about 22% lagging behind that [...]
Comparing total members in China vs Western social networks.
Data from OnlineSchools & Red Tech: According to this graph, it is Tencent Qzone that remains the winner in China regarding users. Facebook sitll dominates the world, though recently there are reports saying it is suffering a users’ decrease in America. As to the domestic Myspace, who has 260m users abroad, more adjustments should be carried [...]
User base and profits of China’s top social media networks.
Data from Red Tech: Through this China SNS brief profile matrix we can see Tencent has the largest number of registered users while it’s Renren that gains the highest revenue from its 120 million users. The breakeven 51.com, founded in 2005, now has 180 million users— 60 million more than that of Renren.com. Compared with [...]
From 1999 to 2011: Evolution of China Social Media Networks.
From Red Tech‘s SNS report: The above almanac is about all the counterparts of Facebook in China. Though Kaixin001 has been established in 2009, it now becomes as influential as Douban (March, 2005) and Renren (December, 2005). Till now, Tencent’s Qzone(March, 2005) still owns the largest number of users due to the massive amount of [...]
Time on Site: Weibo vs Kaixin001 vs Renren.
Data from Alexa: With no doubt, Sina Weibo tops again in the on site time comparison with Kaixin001, douban and renren. Douban, where the literary gathers, goes pretty steady with 10m; the 2 old adversaries— Kaixin001 and renren, are fighting as usual, and currently it seems Kaixin001 prevails. 数据来自Alexa：新浪微博毫无疑问的在这场与开心网，豆瓣网以及人人网的在线时间对比中再次胜出。作为文艺青年聚集地的豆瓣网一直都保持着平稳的走势；开心网和人人网这两个老对手依旧在缠斗，目前来看似乎是开心网占据上风。
China’s Top 15 Social Media Networks.
Data from Tech Rice: This is the latest statistic report from Tech Rice about the data of China’s social networking sites. It’s interesting that Sina Weibo has just claimed its aquisition of 100 million registered users, but the reg. users here in the graph for Sina is only 90 million. Meanwhile, Tencent Qzone, being an application of [...]
2011 Distribution of China Social Media Network Active Users
Data from Tech Rice: The graph shows us clearly how China’s SNS active users are classified by city levels and age segments. 70% active users of Sina Weibo, who has claimed to have more than 100 million registered users on March, 3, are reported to be above 30 years old and maybe this is one [...]
Traffic Plateau of China’s Top Social Networks.
Data from Alexa: As we have made a comparison among the top 3 SNS in China— Douban, Renren and Kaixin001, from the data in Alexa, we can see that it is Kaixin001 that keeps rising generally while Renren remains stable, and Douban, after being up & down for several times, has an obvious fall in [...]
Chinese Spending 13% Less Time on China Social Networks.
Data from Alexa: The time of netizens spend on SNS has reduced gradually in the past 6 months. As to now, the on site time of Douban.com is around 9 min while 13 min for Renren.com and 19 min for Kaixin001.com. The SNS heat is fading in China, like the dropping of the temperature in winter.
Personalities of China’s Top 5 SNS.
From Ogilvy PR‘s social media team: Including Kaixin001, Facebook, Renren, Douban and QQ, each of these SNS has been demonstrated by a typical user. Though Facebook is being blocked in China, people have their own approaches to access. Following are the detailed info (via Chris Tou) of the 5 users, enjoy! The Kaixiner (kaixin001.com) 32 years [...]
