Tag Archives: Digital
The never ending quest for new sources of insight.
2013 Comprehensive China social media landscape.
CIC released their newly updated China social media landscape chart detailing China’s many players across each segment.
22% of Luxury digital budgets spent on social media.
According to Martini Media‘s latest survey from nearly 400 digital marketing pros, agencies and brand marketers have similar estimates of how their digital ad budgets are allocated. Digital display advertising (online display, video, mobile) represents over half of luxury brands’ digital budgets. The only area where brand marketers differed in their estimates of spending was for social media. [...]
More Chinese netizens access internet via Mobile than PC.
Data from DCCI: Though the number of PC netizens is 107m larger than that of mobile netizens in 2010, based on DCCI’s research data, the latter will be 16m larger than the former. With the rapid adoption of mobile & smart phone, more and more people prefer this convenient internet access. Mobile internet has already [...]
The 7 types of Chinese Netizens.
From McKinsey: 1. Digital Junkies: spend more than twice as much time online as all other segments; early adopters of high tech gadgets; skewed toward single 18-25 year-olds in Tier 1 cities. 2. Gamers: spends most time on PC games; heavy users of social networking; skewed toward young low income consumers in low tier cities. 3. Info-centrics: [...]
How they use digital: USA vs. China vs. India.
From McKinsey: Though China lags in almost every part in the illustration, the time spent on IM and info search by Chinese digital consumers have surpassed Americans. Maybe it’s because that Chinese are more work & communication centric in the internet application. 来自McKinsey：虽然中国几乎在所有表中列出的项目中都落后于美国，但是，对于在及时通讯及信息搜集方面所使用的时间却高于美国网民。似乎是因为中国网民在互联网应用上更倾向于工作及交流。
China Social Media Infographic: China Cyberworld Map
Its’ an interesting work from Sina Weibo(China’s Twitter). In this map you can find most of the major sites in China’s cyberworld. Now let’s go through it from the Desktop Software Empire(DSE) where you can find Tencent QQ & 360 antivirus, the two who have been fighting with each other a month ago. Thunder also has a [...]
Day in the Digital Life: China’s Young Professionals.
According to BCG, China’s young professionals are quite digitally connected; however, when we scan their days we see a distinct difference in the manner they regard digital tools. Key element is using digital primarily as a communication device; while younger teens and university students focus on social sharing, communication, MP3 downloads, etc – young professionals take a [...]
