From Slideshare.net: As fakes and copies are a big problem in China, counterfeit luxury goods is a topic can’t be avoid, it caused a big negative influence for luxury brands, people have lost motivation to buy a real one, as too many can be seen on streets. Based on IWOM content from a GroupM & CIC white paper, Chinese counterfeit [...]
From TECHINASIA: A recent infographic shows Chinese will soon overtake English as the dominant language online. In the past decade, English has shrunk from being 39% of all Internet content down to just 27% at the end of 2011, while Chinese has gained its share from 9% to 24%. As growth of Chinese Internet users has [...]
From Tea Leaf Nation: A recent survey queried 600 of China’s “second-generation rich” tells the rich youth’s views on wealth and how they spend money. Even majority of them think friends, spritual wealth or social realtions are the real treasure, with abundant money at hand, 74.7% of the “second gereration rich” feel they “must buy” luxury goods to convey [...]
From Tea Leaf Nation: China now has hundreds of thousands of millionaires, their kids, who are inheriting family property and own significant wealth by traditional culture, are dubbed “second-generation rich”.
From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers.
From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile.