Tag Archives: Chinese Social Media
The never ending quest for new sources of insight.
The imbalanced online advertising opportunity in China.
From BCG Perspectives: A disconnect currently exists between how Chinese consumers spend their time and how advertisers spend their money. Advertisers have begun to increase their online spending, but the mix is still heavily skewed toward traditional media. The share of overall ad spending devoted to the online channel is expected to rise from an [...]
Infographic, China Internet Statistics 2011.
From:Them, an infographic providing the detail stats on Chinese online population in terms of demographics and usage, notably in E-Commerce, search, and social media.
Apple is the most buzzed brand by Chinese youth.
From: CIC iPhone and iPad lead apple product buzz, and 43% of Apple tweets result of forwarding campaign, 8% of Apple tweets are interesting scripts. iPhone和iPad是年轻人在微博上最热门的话题，其中43%是来自于微博的转发有奖活动，8%是关于苹果的笑话段子。
77% Chinese Netizens use both Tencent and Sina Weibo.
From AdMaster: An investigation has been done by AdMaster and SSI through thousands of Weibo users on their social media platforms’ adoptions in Aug, 2011. The data above have pointed out that Tencent Qzone, Sina Weibo and Tencent Weibo are the most popular platforms among the weibo users. As to the Sina Weibo users and [...]
Combining China social media and ecommerce into one platform.
From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions [...]
Comprehensive infographic of China digital landscape
From Burson-Marsteller: This infographic from BM has almost covered every popular social media platforms in China. We would like to analyze it from 3 aspects. The first one is time, according to it’s presentation, we can see that Chinese netizens totally spend 32 hours/month staying online, 41% of the time is on Weibo & SNS, 23% [...]
China vs. USA; online behavior and most visited channels.
From China Media 360: Another infographic to figure out how different are the netizens in China and America. Compared with the US netizens, internet users in China are younger, more educated and the proportion of males is larger. Spending a longer time on the internet, they are more active on social media sites and show [...]
China’s top 5 “YouTube” video sites.
From China Internet Watch: Based on iResearch’s data, Youku tops among these 5 most popular video sites in China. Tudou and Sohu Video follows Youku with 16% and 14.6% view time. Due to some internal problems, Ku6 fails to appear in this list. Meanwhile, we did not find QQ Video here as well. It seems [...]
China Microblogs; 25 million tweets/day from 100MM users
From CIC: The graph from CIC has drawn a clear picture of the developing procedure of micro blog in China. As a popular micro blog platform in China, Sina Weibo currently has 100 million users who have generated 25 million tweets in each day. More detailed analysis has shown that among all the Weibo users, [...]
77% social media users look for incentive based engagement.
From Digital Buzz: When the traditional CRM has transformed into social CRM, the modern consumers are also changing and evolving with the growth of social media. A research has showed that it is the incentive that the users have paid most attention on when they have a chance to engage with a brand through social media, and the following [...]
Evolution of New Social Media Channels.
From McKinsey Quarterly: Marketers must adapt to the varying effects of different media types on budgets and revenue flows; introducing two new additional media “sold” and “hijacked” to the “paid, owned, earned” model. Paid Media: Paid media include traditional advertising and similar vehicles: a company pays for space or for a third party to promote [...]
