From Envoate: 18-30 year-old Chinese youth are known as China’s post-90s and post-80s generation. These 3 million young Netizens are the main target of many brands,therefore, their digital behaviors are particularly vital for marketing purposes. According to Enovate research report, compared with post-80s, post-90s spend more time on the phone devices. If they have to give up one between the computers and phones, the proportion of those who are willing to give up computer reaches highly 75%. They obtain their daily information from the downloaded applications on the phones. Young people today are no longer passionate in the once popular game “stealing crops” in a virtual farm.Instead, they are more willing to share articles,photos and their opinions of social current events on Weibo. The young generation spend their time in browsing, self-expression and communication on their digital devices. The function of these electronic devices not only meets the young people’s eagerness to express their opinions, but also it makes these acts no longer restricted to the locational or even national boundaries.