
1105 days ago
According to Forrester Research of Chinese Social Technographics, in China, social media adoption is huge, with 40% of Chinese online adults creating blogs, publishing web pages. 44% posting ratings of products and contributing to blogs, 71% reading blogs, watching video and reading customer ratings. A quick snapshot; local social network 51.com has over 120 million [...]

1105 days ago
McKinsey quarterly reports that in China, web services, blogs, social netowrking are teh most important web 2.0 technologies; with blogs and social networking coming in second and third respectively. The least important? Podcasts, interesting enough. This may be due to low bandwidth in China compared to other parts of the world. Related articles from around [...]
1106 days ago
China daily reports that the number of video websites in China has dropped from 300 to 20. That’s a massive drop; and most of it is due to high costs of maintaining a website along with poor, unappealing content on those sites. It’s gotten to the point where popular sites like Tudou.com are cooperating with [...]
1106 days ago
The Harvard Business Review wrote an excellent article recently on the power of word of mouth in China’s digital space. Citing examples such as McDonald’s recent McSpicy Chicken Wings campaign, leveraging the woes of competitor KFC’s botched social media efforts. Interesting stats include: 60% of Chinese seek friend referrals when purchasing products, vs their Western counterparts 38%. The [...]