resonancechina_China Mobile Internet Market Value

China Mobile Internet Market Value Reaches 5.11 Billion.

Data from iResearch: In October, the number of Chinese mobile users has reached 800 million and the number keeps increasing. Meanwhile, due to the reviving of the mobile value-added service market in China, the mobile internet market has risen again since the 3rd quarter of 2010. Now the market value has been estimated to be as much as 5.11 biliion RMB for the 4th quarter of this year.

China Cyberworld Map

China Social Media Infographic: China Cyberworld Map

China Cyberworld Map

Its’ an interesting work from Sina Weibo(China’s Twitter). In this map you can find most of the major sites in China’s cyberworld.

Now let’s go through it from the Desktop Software Empire(DSE) where you can find Tencent QQ & 360 antivirus, the two who have been fighting with each other a month ago. Thunder also has a place here. To the east of DSE, it is E-commerce Federation(EF), here B2C sites & groupon sites exist together.

Joy Land(JL), a place full of joy and happiness. Here we have Kaixin001, Renren, Tudou, Youku and Sina Weibo, Q-zone, Baidu Tieba, the top social networks are all here. This place is also the important battle ground for all the marketers in China.

Looking to the east and you will see the Search Continent(SC). It is supposed to be dominated by Baidu, but in fact we find 3 different search types— Baidu search engine, Taobao search, Navigating sites. Oops, the Google Island is out there, separated by the Policy Channel(ironic, but true).

In the left bottom of this map is the Portal Kingdom(PK). It’s constituted by Sina, Tencent, Sohu and NetEase, the 4 portal sites in China.

The last one in the map is Game Delta(GD), a piece of fascinated land for the youth & middle-aged people in China. We can find that Tencent & NetEase also share a considerable part here.


Qzone vs Facebook: China vs World.

Image from Vincos Blog:  From the latest data aquisition of Google Trends & Alexa, we can see that though Facebook has colonized almost 2/3 of the world’s netizens, people in China, Russia and half of South America remain isolated. As to China, there are 400 millions active QQ users(while Facebook owns 500 million users worldwide) and this leads to the dominant position of Q-Zone. Besides Q-Zone, netizens still have more options like,, etc.. The SNS market in China now is in a fierce competition.

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Insights of China Online Game & Gamers.

From Niko Partners:

1. Chinese gamers prefer the Free-to-Play (F2P) model of online games in which online operators generate revenue via the virtual economy, rather than the time-based model in which access is provided for a fixed number of pre-paid hours.

2. 63% of gamers surveyed increased their spending on online games in the past year.

3. Social Networking Sites (SNS) games have gained popularity among Chinese consumers, and 88% of the gamers Niko surveyed claim to play SNS games.

4. The primary reasons gamers with PCs at home go to an Internet café are to be social with their friends and to participate in gaming competitions.

5. At least 65% of gamers use Internet cafés at least part of the time.

6. There were 68 million online gamers in China by our definition at the end of 2009 and by 2014; the number should reach 141 million, a 15.5% CAGR.


China Online Shopping Penetration Rate.

From China Internet Watch: East coast cities (blue bar) showed high penetration rate of online shopping but the west (red bar) is a fast growing market with high potential.

Please note that the 17 cities shown above do not represent a ranking of national online shopping penetration rate; these cities are sampled in online shopping research. The trend is more useful than the absolute numbers.

Data from Sina's China Weibo Developer Conference Page

China’s Twitter; Sina Weibo reveals usage statistics.

Data from Sina's China Weibo Developer Conference Page

On Nov, 16, 2010, Sina held a China Weibo developer conference. As the biggest blog platform in China, Sina Weibo has released data regarding platform performance since inception in 2010. Sina Weibo demonstrates how it influences Chinese netizen’s daily life; with 400 million netizens and only 50 million Sina Weiboers, Sina’s got a good first step into huge online market.

The Data:

Monthly Increasing Rate of Register: 33.8%

Rate of Mobile Blogging: 38%

Number of App(Plugin) in Sina Weibo: More than 800

Blogs per Day: 25,000,000

Number of Users of Sina Weibo: 50,000,000 (Oct, 20, 2010)

Number of Partnered Sites: 10,000

Total Blogs: 200,000,000 (Nov, 7, 2010)

Blogs per Second: 785

Daily Traffice that Weibo Brings: 30,000,000

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Understanding Kaixin001’s Audience.

From Holaba SNS Overview: A detailed analysis of how the Chinese people in different parts of China handle Kaixin001. From the graph we can find that Kainxin001 really dominates in east & central part of China mainland. HS means Holaba Score, it is a reliable indication of the recommendation power of the SNS, or a brand.


China vs. America; Who Do You Trust?

From Trendstream: One is the biggest developing market while the other is the most mature market, the factors that influence the purchasing desion of the consumers in these 2 markets are slightly different. Compared with the Americans, Chinese seem to be easily convienced by the country’s leader, well known company and famous bloggers, etc. What’s interesting is that there are about 15% Chinese people who are willing to trust a stranger in a bar.


China vs. World; Internet Behavior and Usage.

Sources: BCG Digital Generations Consumer Research, 2009; Business Insider; BCG research.

Note: NA means not available.

1 Includes travel booking, e-payments, and e-shopping.

2 “Other” in India represents sports (57%), e-greetings (57%), and dating and friendship (51%); in Russia it represents weather forecasts (67%).

3 At least 10% higher than the average level across all countries.

From BCG‘s report The Internet’s New Billion: IM utilization dominated among all the internet engagements in 2009 and it demonstrated that netizens in China were enjoying communicating and sharing info through internet, especially the various kinds of IM tools. Closely after IM were the entertainment & information acquisition demands.


Holaba; Ranking China’s Social Networks: Tencent Qzone Tops the List.

Data from Holaba: is a site speciallized in aggregating comments on different prestige brands in almost every business field in China. The resource of this graph comes from its poll function (see the screenshot below) which has now ranked Qzone (Tencent) as the 1st SNS in China.


Major vs Minor China Social Media Networks.

This illustration is chosen from Nielsen‘s APAC Social Media Report (June, 2010):

The 4 dominators are colored brown and they are:

BBS section, including,,,,;

Social Network section, including,;

Blog section, including,,,;

Microblog section, including,,,