Tag Archives: China
The never ending quest for new sources of insight.
Creating great content marketing in China.
Finding and developing content for social media assets can be a daunting task. Is your social media team having difficulty finding and developing great content? Here are 10 useful resources:
2016 China to have more than 700 million smartphones.
According to iResearch, the scale of mobile internet reached 54.97 billion by 2012, the growth rate is 96.4%. One major reason for that is the coverage of smart phones in China. iResearch estimated that by 2012, there are 360 million smart phones in China, thanks to Android system which helps to lower the price [...]
Beauty brands’ Chinese social media adoption.
From L2 Digital IQ index report, of the 20 beauty brands, ninety percent of beauty brands are on at least two platforms. Benefit Cosmetics holds 7 platforms, while Estee Lauder is presented on six. All of the beauty brands maintain a presence on Sina Weibo. The 20 brands that are being weighted on the L2 [...]
Chinese brands more present in China social media.
WPP’s BrandZ just released its annual report on the top 50 most valuable brands in China. A conclusion from learning their social media engagement is that, China’s most valuable brands are increasingly present in social media. Their presence cuts across most categories. State Owned Enterprises (SOEs) especially increased their engagement. Of the six newcomers among the Top [...]
Are Chinese more open on microblogs or SNS?
According to Nielsen: SNS have more real name users which indicates a more real-life based social network, while microblogs have more casual users, thus being prone to being more open and sharing more personal information.
2012 China: over 3.8 million mobile internet users.
From CNNIC latest report: there are more than 388 million mobile internet users recorded in June of this year, and it’s finally exceeded desktop internet users which are slightly over 380 million users.
27.5% China Weibo users search for Brand information on Sina Weibo.
According to CNNIC’s latest report issued on July 2012, over 70% weibo users search hot trending news which is ranked at the top position, followed by friends and celebrity. It is noteworthy that 27.5% search brand info and 19.6% search company on Weibo.
Chinese netizen luxury “showing off” culture.
From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media, revealed a unique Chinese luxury “Shai” culture. With limited knowledge, a great many of Chinese luxury consumers are keen to show off （”SHAI” 晒）their luxury products and lifestyle. It’s a hot trend, brands could consider to leverage popular social media sites to maximize [...]
4 top reasons why Chinese buy counterfeit luxury goods.
From Slideshare.net: As fakes and copies are a big problem in China, counterfeit luxury goods is a topic can’t be avoid, it caused a big negative influence for luxury brands, people have lost motivation to buy a real one, as too many can be seen on streets. Based on IWOM content from a GroupM & CIC white paper, Chinese counterfeit [...]
China online video portal competition cools down to benefit of advertisers.
From iResearch: iResearch released a key statistics on online video this April, the revenue of China’s online video in Q1 2012 reached 1.78 billion yuan, a 78.5 % increase over Q1 2011 and 3.8 % decrease compare to Q4 2011. After a tough 2011 competition, Youku and Tudou’s merger in 2012 leads a win-win trend, the typical copyright [...]
What Chinese luxury consumers want.
From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media indicates bags and shoes are Chinese netizens mostly talked luxury goods. Major drivers behind such online buzz are price and style. Fashion sites, lifestyle communities and luxury verticals are key buzz distributors, among which 55bbs, Yoka and Iwatch are [...]
Chinese purchase luxury goods overseas instead of mainland.
From Slideshare.net: Chinese have realised early the price of luxury goods is much cheaper abroad. However, most of people are actually unable to travel overseas as often as they’d like, so purchasing agents (Daigou, “代购”) are emerging quickly in China. Based on scale and motivation, they can be divided into amateurs, specialists and masters. Masters [...]
37.7% of second-generation rich do not want to take over the family business.
From Tea Leaf Nation: A recent survey on China’s second-generation rich described different aspects of their lives. Decadent and extravagant may be in some way, but they have a higher educational background than their parents. With 43.5% have studied abroad, 64% chose to study economics or business, 37.7% aspiring young people don’t want to take over family business.
China social media strategies for luxury brands.
From Slideshare.net: As social media marketing plays a more important role to maximize advertising benefits in China, a detailed and thoughtful plan is a must for luxury brands to leverage social platforms. General tactics can be developed in three perspectives: platform, people and culture. An Offline to Online (O2O) campaign approach can increase brand [...]
Baidu, Google dominate amid 5.2% fall in China search engine sales.
From iResearch: According to iResearch’s statistics, China’s search engine sales reached 5.49 bn yuan in Q1 2012, 5.2% decrease over Q4 2011 and 68.2% higher over Q1 2011. Baidu’s market share gained a 0.3% growth to 77.6%, while Google fell to 17.8%. Sogou, Soso and other enterprises have small impact on the overall market. As one [...]
Interaction of China netizens on Luxury social networks.
From Slideshare.net: Luxury efluencers means netizens who have influence and effective interaction with luxury fans. Based on luxury buzz content, there are 4 clear behavioral characteristics in the online community: shopaholic, style guru, fashionista, brand fan. Luxury efluencers refer to both style gurus and fashionistas. Interactions consist of conversations (opinions expressed and emotions exchanged) [...]
Recruiting talent via China’s social media networks.
From TechRice: Agency MXMM recently conducted a survey on employer branding and recruitment on Chinese social networks, as above infographic shows. 51% of survey participants have been using SNS for such purpose, a large majority of them have already had successful hires. Renren and Sina weibo are HR-professionals’ most used channels. Unlike LinkedIn dominated space in [...]
Resonance; new office space in neighborhood innovation.
Big ideas require high ceilings. Resonance China recently moved into our new office space at the corner of Urumuqi Road and Changle Road in Shanghai’s Jing’an district. The new office will support Resonance’s growth toward becoming China’s leading luxury, fashion, boutique social branding agency. Neighboring Resonance’s office is Wieden+Kennedy, one of the world’s most creative [...]
Men in Asia-Pacific most active on social networks.
From eMarketer: A survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks for work, entertainment, and connecting friends, as their lives majorly revolve around career and making money. For service providers and marketers, young and professional men in the region [...]
What makes Chinese go shopping online?
From China Internet Watch: In a recent survey conducted by DCCI, the flexibility of online shopping—shop anytime, appears to be the number one reason why many consumers in China shop online. As online shops run business with a much cheaper cost their retail stores, products price are lower, which is the 2nd reason for people going online shopping. [...]
65% Chinese companies to see gains in customer acquisition from social networks.
From China Internet Watch: According to a survey by office services firm Regus, 47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. China saw the greatest gains in customer acquisition from social networks among all countries studied, increasing from 44% in 2010 to 65% in [...]
2012 Feb: China SNS daily visits increased 15.9% to 82.02 million.
From CNZZ: In Feb.2012, 628 social network sites in China has daily visits, 2.17% increase compare to Jan.2012, but 0.47% decrease over Feb.2011; SNS active users remain a steady growth, daily visits have reached 82,020,000, 3.57% growth compare to Jan.2012, 15.78% growth over Feb.2012.
The imbalanced online advertising opportunity in China.
From BCG Perspectives: A disconnect currently exists between how Chinese consumers spend their time and how advertisers spend their money. Advertisers have begun to increase their online spending, but the mix is still heavily skewed toward traditional media. The share of overall ad spending devoted to the online channel is expected to rise from an [...]
Smartphones concentrated among the wealthy in China.
From 199IT: China will overtake the US as the largest market for smartphones in 2012, driven by demand among the affluent. According to a March 2012 report from the International Data Corporation (IDC), smartphone shipments in China will surpass those in the US during 2012. IDC’s “Worldwide Quarterly Mobile Phone Tracker” data forecasts China to [...]
2012: 113 million smartphone shipments in China.
From Sina Tech: Growth of smartphones in China can develop much more than it already has, latest statistics from iresearch shows, China smartphone shipments increased 103.1% to 72.1 million in 2011. It forecasts this number will reach 113 million in 2012, 56% growth rate compare to last year, the increasing consumers’ access to services such [...]
China: The world’s largest online population.
From Econsultancy: According to a report from the Boston Consulting Group. Today, one in five Internet users are Chinese — that’s half a billion people. The number is forecast to reach 700 million in 2015, twice the online population of Japan and the US combined. 51% of the Chinese population live in urban areas and [...]
China B2C Transaction Value Hit 240 Billion RMB in 2011
According to the Seasonal Survey of China B2C Market 2011 Q4 released by EnfoDesk, China B2C market has created 76.41 Billion Yuan in Q4， 2011, with a sequential growth rate being 23% and a year-on-year increase of 77.3%. The total transaction value is 240.1 Billion Yuan for the year 2011, up 130.8% compared with last year. Once [...]
Sheraton: most buzzed luxury hotel brand in China.
From CIC: Marriott and Sheraton are the most buzzed luxurious hotels brands in China. In budget hotels, YHA is the most buzzed due to emerging budget travel trend.
China’s Top 10 B2C Websites in 2011.
From China Internet Watch: Tmall (now Tianmao) still the biggest player in china whose total sales last year exceeded 100 billion yuan (about USD $15.88 billion) with strong growth in mobile.
Top 5 product info channels for China’s rich (Internet #1).
China’s Industrial Bank and HuRun Report just released a major report on the changing lifestyle of China’s new rich. While most high-net-worth individuals in China still don’t use the Internet to shop, it’s now their #1 source of information about consumer products.
Strengths & weaknesses of Baidu vs. Google in China.
From Digimind: Looking at the prime focus, Baidu is far ahead of Google in search, controlling 83.6 percent of all searches in China vs. Google’s 11.1 percent. However, when you look at search in terms of revenue, the picture isn’t too shabby. Google accounts for 18 percent of the estimated $866 million (5.5 billion yuan) industry-wide [...]
China social media users to reach 414 million by 2014.
From emarketer : While China may not have Facebook—it’s officially banned in the country—its absence hasn’t hurt China’s social networking population, which reached nearly 257 million in 2011. So far, half of internet users have been attracted by local weibo and other domestic social networking sites, with the proportion expected to rise to nearly two-thirds [...]
By 2020, China’s luxury consumer base to reach 180 million.
From Strangeloop: In 2010, China’s luxury goods consumption reached US$6.5 billion, maintaining the world’s fastest growth rate for three consecutive years. [Goldman Sachs] By 2015, China is expected to overtake Japan as the world’s largest consumer of luxury goods. And by 2020, China’s luxury consumer base is expected to expand from 80 million to 180 million people. [McKinsey]
How a 31-year old Shanghai office worker spends his money.
In recent research Stenvall Skoeld interviewed Chinese consumers to understand their preferences and how they spend their income. Looking at a 31-year old Shanghai office worker with a masters degree and a monthly income of 10,000 RMB – which puts him in the top 20% of urban Chinese income earners – we can see that the [...]
2012 China Social Media Landscape.
Check the latest version of Chinese Social Media Landscape from CIC.
Infographic, China Internet Statistics 2011.
From:Them, an infographic providing the detail stats on Chinese online population in terms of demographics and usage, notably in E-Commerce, search, and social media.
2012: China’s mobile subscribers near 1 billion.
From: China Internet Watch. According to the released data from three telco operators in China, there are 987.58 million mobile subscribers in China by end January 2012. China Mobile is the largest mobile operator with over 655 million subscribers including 53.94 million 3G subscribers.
6 China social network user attitudes.
From: China Internet Watch. China social network users are more likely to consider social network sites a good source of word-of-mouth information on brand experiences than were users in the US, at 23% vs. 18% in the US, according to a survey from Jack Morton Worldwide.
China 3G users to reach 300 million in 2012.
According to the data from Enfodesk, in 2011 China’s mobile phone users reached 986 million, an increase of 14.81%. 3G subscribers reached 128 million. The mobile phone penetration rate is over 70%, however 3G penetration rate only reached 13%. The popularity of smart phones and mobile internet applications in China will greatly push 2G users to switch to 3G. We expect 3G user group will rapidly increase in the number [...]
22 China provinces report GDP over US$158 billion.
From China Internet Watch. Based on China’s 2011 yearly economic reports of local governments, an impressive 22 provinces reported GDP figures in excess of 1 trillion yuan (US$158 billion).
