One minute, Tecent making RMB 83,000, China mobile making RMB 246,000, Sina Weibo generating 95,000 posts, 139,000 pictures are uploading to Qzone of Tecent, 3.47 million times search on Baidu, 148,000 people visiting Tmall and Taobao, 73,000 transaction happening on Alipay.(from IT搜狐)
The good folks at CIC has created a huge info-graphic gathering 115 brands on WeChat, which could be categorized into 23 different categories, like non-profit, sports, cosmetics, lifestyle, F&B and so on.
From Nielsen: Micro-blog reaches 97% of all mainstream China social media users, while SNS’s penetration is about 70%. LBS has about 10% usage rate. 66% of connected consumers are both Micro-blog and SNS users.
From Nielsen: Chinese consumers use social media for many reasons including connecting socially, entertainment, news and services. Different platforms have different focus except for Micro-blog, which now serves all 4 types of needs. SNS is mainly used for social and fun.
In the latest infographic “User analysis across top Chinese social networks” produced by GMI China, Sina takes the lead in the overall number of followers and the average time on site, with nearly 240 million users spend 11.5 hours on weibo per month.
From Adchina: The most popular applications for Chinese mobile internets users are reading news and instant messaging, however, the ratio shows significant decline compared with 2011. At the same time, social networking, video entertainment, online shopping have achieve significant growth, most notbly is Social media usage has grown from 7% to 18%.
From iResearch: By Q2 2012 China will reach 410 millions social media users, an increase of 9%. Every user spends an average of 2.8 hours on Sina Weibo, which contributes to the overall 780 million hours browsing on weibo in the last quater. SNS and blog services are gradually decreasing in terms of time on site.
From emarketer: 54% Chinese social media users say their buying behavior is influenced by which brands friends like, almost twice as high than the average of other asian countries. India and Indonesia followed China, at 44% and 39%, respectively.
Data from iResearch: By June 2012, Renren has over 100 million active users from the overal 250 million users. Some key data: 51% are age from 23~30; 63% users are while collar; Every Renren user follow 3 brand account.
From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media, revealed a unique Chinese luxury “Shai” culture. With limited knowledge, a great many of Chinese luxury consumers are keen to show off （”SHAI” 晒）their luxury products and lifestyle. It’s a hot trend, brands could consider to leverage popular social media sites to maximize [...]
From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media indicates bags and shoes are Chinese netizens mostly talked luxury goods. Major drivers behind such online buzz are price and style. Fashion sites, lifestyle communities and luxury verticals are key buzz distributors, among which 55bbs, Yoka and Iwatch are [...]
From eMarketer: Sina Weibo enjoys an incredible growth, which overshadow its competitors. Tencent, however, has more than 700 million QQ users. According to data tracked within JiaThis network, Tencent’s Qzone and QQ accounted for 40% and 22% of social shares during March 2012, compare to 26% for Sina Weibo and 12% for Renren. (All other [...]
From Slideshare.net: As social media marketing plays a more important role to maximize advertising benefits in China, a detailed and thoughtful plan is a must for luxury brands to leverage social platforms. General tactics can be developed in three perspectives: platform, people and culture. An Offline to Online (O2O) campaign approach can increase brand [...]
From: We are Social 909,000,000 internet users across Asia Social media users across Asia: 750,000,000 Qzone is 3 times bigger than Facebook across Asia 81% of Asia’s Top brands use social media 来自：We are Social 亚洲有909,000,000位互联网用户 亚洲的社交网络用户数为：750,000,000 Qzone的用户规模超过Facebook亚洲用户的3倍 81%的亚洲顶级品牌使用社交网络媒体
From Cnbeta; Survey on time people spend daily on microblogging, we can see from the graph nearly 5% weibo users are available online for more than 6 hours per day. While 42% mainstream users hang on 30mins to 60mins per day; 28% users contribute 1 to 3 hours, another 19% users less than 30 mins. [...]