From Tea Leaf Nation: A recent survey on China’s second-generation rich described different aspects of their lives. Decadent and extravagant may be in some way, but they have a higher educational background than their parents. With 43.5% have studied abroad, 64% chose to study economics or business, 37.7% aspiring young people don’t want to take over family business.
From CIC, we can track the buying process Chinese netizens progress through before the buying decision is made. Tracking the decision process for purchasing a netbook, we can see how the initial inquiry arises, and how a Brand is selected from the buzz. Netizens value collective opinion first, and then look to popular advocates second to confirm [...]
According to research compiled by L2, China’s luxury market is about to explode. Interesting to note is the age groups of luxury buyers. China’s unique historical circumstances come into play, with 80% of luxury buyers under the age of 45. This makes luxury branding in China require a distinctly “young/modern” feel vs. the US and [...]