Tag Archives: Business
The never ending quest for new sources of insight.
37.7% of second-generation rich do not want to take over the family business.
From Tea Leaf Nation: A recent survey on China’s second-generation rich described different aspects of their lives. Decadent and extravagant may be in some way, but they have a higher educational background than their parents. With 43.5% have studied abroad, 64% chose to study economics or business, 37.7% aspiring young people don’t want to take over family business.
Durex Condoms; Sina Weibo’s most popular brand.
From: CIC Weibo opens a window for instant communication between brand and youth. Small talk on daily basis will impact on brand image among youth. Funny, trendy tweets help brands to win young followers. Therefore, clothing and shoe brands (Adidas Originals, Converse, Vancl, H&M)take 4 positions in the top 10 brands which get more youth followers. 来自：CIC 微博为消费者和品牌之间的沟通打开了一扇便捷的窗口。品牌的日常内容更新将会影响其在年轻人心里的形象，有趣、热门的内容将会帮助品牌赢得年轻的追随者。根据调查发现，在前十名的品牌中，阿迪达斯、匡威、凡客和HM凭借这个策略赢得4个席位。
Building a Social Media Business Structure.
From Jeremiah Owyang via Sam Flemming; the different social media structures set up by Western business. Interesting in general, but is it applicable to China? So far my experience is the centralized model; this is likely due to China’s fast pace and high turnover rates leading to simplified structures, especially true when the initiative is [...]
Zynga copied “Farmville” Still a Huge Hit in China.
From Plus 8 Star‘s Social Media in China: Different Than You Think: Though operators of farming game in SNS in China keepChin complaining of the decline of profit, the number of online farmers remains considerable. Furthermore, farming game brings considerable traffic as usuall and it will not phase out in a short time.
The Web’s Most Powerful Colors.
From Colour Lovers: An amazing aggregation of the world’s top 100 prestige brands. Anyway, besides the No.71—Tudou.com, it seems there is no other influential brand from China! In the forum of littleredbook there is a twin of this picture. Click to check the more detailed version if you are interested. Related articles The Most Powerful Colors In the [...]
How Social Media Affects Chinese Buying Decisions.
From CIC, we can track the buying process Chinese netizens progress through before the buying decision is made. Tracking the decision process for purchasing a netbook, we can see how the initial inquiry arises, and how a Brand is selected from the buzz. Netizens value collective opinion first, and then look to popular advocates second to confirm [...]
Nielsen Asia Pacific Social Media Report.
Nielsen’s recent social media report release gives great insight into the region; but let’s focus on China specifically. Some of the key elements to note; of which we’ve discovered through our own campaigns; is that BBS’s dominate China social media, and this is where buzz campaigns and engagement are typically generated. Looking deeper; social gaming [...]
China’s Luxury Market: 840 Million Potential Customers.
According to research compiled by L2, China’s luxury market is about to explode. Interesting to note is the age groups of luxury buyers. China’s unique historical circumstances come into play, with 80% of luxury buyers under the age of 45. This makes luxury branding in China require a distinctly “young/modern” feel vs. the US and [...]
China Social Media Usage by Income Level.
From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with.
