Tag Archives: Brand
The never ending quest for new sources of insight.
27.5% China Weibo users search for Brand information on Sina Weibo.
According to CNNIC’s latest report issued on July 2012, over 70% weibo users search hot trending news which is ranked at the top position, followed by friends and celebrity. It is noteworthy that 27.5% search brand info and 19.6% search company on Weibo.
Durex Condoms; Sina Weibo’s most popular brand.
From: CIC Weibo opens a window for instant communication between brand and youth. Small talk on daily basis will impact on brand image among youth. Funny, trendy tweets help brands to win young followers. Therefore, clothing and shoe brands (Adidas Originals, Converse, Vancl, H&M)take 4 positions in the top 10 brands which get more youth followers. 来自：CIC 微博为消费者和品牌之间的沟通打开了一扇便捷的窗口。品牌的日常内容更新将会影响其在年轻人心里的形象，有趣、热门的内容将会帮助品牌赢得年轻的追随者。根据调查发现，在前十名的品牌中，阿迪达斯、匡威、凡客和HM凭借这个策略赢得4个席位。
Apple is the most buzzed brand by Chinese youth.
From: CIC iPhone and iPad lead apple product buzz, and 43% of Apple tweets result of forwarding campaign, 8% of Apple tweets are interesting scripts. iPhone和iPad是年轻人在微博上最热门的话题，其中43%是来自于微博的转发有奖活动，8%是关于苹果的笑话段子。
The Web’s Most Powerful Colors.
From Colour Lovers: An amazing aggregation of the world’s top 100 prestige brands. Anyway, besides the No.71—Tudou.com, it seems there is no other influential brand from China! In the forum of littleredbook there is a twin of this picture. Click to check the more detailed version if you are interested. Related articles The Most Powerful Colors In the [...]
China’s Luxury Market: 840 Million Potential Customers.
According to research compiled by L2, China’s luxury market is about to explode. Interesting to note is the age groups of luxury buyers. China’s unique historical circumstances come into play, with 80% of luxury buyers under the age of 45. This makes luxury branding in China require a distinctly “young/modern” feel vs. the US and [...]
Which Social Platforms Do Chinese Prefer?
How do Chinese netizens prefer to interact with Brands? According to CIC netizens prefer neutral 3rd party BBS (bulletin board systems) for brand information, rather than corporate owned digital assets. This makes sense; rather than looking for canned content; finding Brand information on BBS’s give a sense of authenticity and truthful opinion; consumers go to BBS to find real information [...]
Digital social influence pyramid.
Tipping point labs recently published their model of social media influence. It begins with the brand message, and then filters down to tiered levels of advocates with varying levels of influence. It’s great as a model to understand how Brand messages effect and recruit engaged customers. Related articles from around the web. 5 Tips To [...]
