Tag Archives: Blog
The never ending quest for new sources of insight.
China: 410 million social media users by Q2 2012.
From iResearch: By Q2 2012 China will reach 410 millions social media users, an increase of 9%. Every user spends an average of 2.8 hours on Sina Weibo, which contributes to the overall 780 million hours browsing on weibo in the last quater. SNS and blog services are gradually decreasing in terms of time on site.
Chinese Netizens prefer portals and search engines to China social media.
Data from DCCI: During the first half year of 2011, portals remain to be the most popular choice for netizens. In the infographic we find several interesting comparisons: 1. C2C, B2C and B2B: C2C tops with 50% most-visit-rate while B2B turns out to be 7%; 2. Micro blog and Blog: the former gets 37% while [...]
China’s Twitter; Sina Weibo reveals usage statistics.
On Nov, 16, 2010, Sina held a China Weibo developer conference. As the biggest blog platform in China, Sina Weibo has released data regarding platform performance since inception in 2010. Sina Weibo demonstrates how it influences Chinese netizen’s daily life; with 400 million netizens and only 50 million Sina Weiboers, Sina’s got a good first step [...]
Major vs Minor China Social Media Networks.
This illustration is chosen from Nielsen‘s APAC Social Media Report (June, 2010): The 4 dominators are colored brown and they are: BBS section, including mop.com, bbs.sina.com.cn, tianya.cn, bbs.qq.com, club.sohu.com; Social Network section, including kaixin001.com, renren.com; Blog section, including blog.sina.com.cn, blog.sohu.com, hi.baidu.com, blog.hexun.com; Microblog section, including t.sina.com.cn, digu.com, t.sohu.com, t.qq.com.
China’s 500% Blogger Growth; 2002-2009.
The numbers of bloggers have been increasing for many years, but saw a huge jump in 2008. This is likely due to China’s internet hitting a critical point, combining social networks, with blog networks with portals, and politically charged events; allowing the great spread of knowledge and tools allowing blogging to propagate. 2009 sees a continued [...]
Major professions of China’s bloggers.
Who are China’s influencers? The vast majority is students at 55% of all bloggers. However, in 2007, professional and technical personnel accounted for 17% of total bloggers. However, in 2009 this number has decreased to 7% of total bloggers; which shows: The number of bloggers is increasing Other professions are adopting blogging as a communication [...]
The power of China’s blog networks.
How does blogger information spread across the web? 47.1% of respondents visit other blogs through blogroll links; 43% blog find others through search. Web peer recommendations accounted for 40.4%. This is important; as we see networked blogs increase in popularity quickly vs. their non-networked brethren. 37.2% of respondents browse blogs by friends’ recommendation. 28.8% traffic to blogs comes through [...]
How many blogs does a Chinese blogger have?
Enrolled Blogger Quantity Most Chinese bloggers have one blog. In respondents, 47.4% people only have one blog, 32.7% have two blogs, 11.1% have to login to three blogs, only 8.8% have three or more blogs, making the average blog quantity 1.82/blogger. Compared to the 2007 CNNIC Market Report of China Bloggers , the average quantity of [...]
Chinese bloggers 62.7% active.
Frequent Update Blog Proportion According to CNNIC, during the first 6 months of 2009, over 119 million Chinese updated their blogs, or about 62.7%. 截至 2009年 6月底，半年内更新过博客/个人空间的全国网民数为1.19亿。 经常更新博客/个人空间的博客用户比例为62.7% 活跃博客作者规模：18100万×62.7%＝11348万。
China Social Media Usage Statistics.
According to Forrester Research of Chinese Social Technographics, in China, social media adoption is huge, with 40% of Chinese online adults creating blogs, publishing web pages. 44% posting ratings of products and contributing to blogs, 71% reading blogs, watching video and reading customer ratings. A quick snapshot; local social network 51.com has over 120 million [...]
Social Networking Importance in China.
McKinsey quarterly reports that in China, web services, blogs, social netowrking are teh most important web 2.0 technologies; with blogs and social networking coming in second and third respectively. The least important? Podcasts, interesting enough. This may be due to low bandwidth in China compared to other parts of the world. Related articles from around [...]
