From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media indicates bags and shoes are Chinese netizens mostly talked luxury goods. Major drivers behind such online buzz are price and style. Fashion sites, lifestyle communities and luxury verticals are key buzz distributors, among which 55bbs, Yoka and Iwatch are [...]
Data from Baidu Index: Mop and Tianya, as two of the most popular BBS among China’s young generation, have vied with each other for a long time. From the data we get, though Tianya gained more user attention during last month (66%) while that of Mop is only 5%, Tianya still falls behind Mop on [...]
From Roland Berger Strategy Consultants and CIC: Due to the worry that “negative posts will be deleted” on official company sites leading to failure to express their opinions freely, China consumers prefer to use the third party BBS for objective discussions about the product they are going to purchase or they have already owned.
This illustration is chosen from Nielsen‘s APAC Social Media Report (June, 2010): The 4 dominators are colored brown and they are: BBS section, including mop.com, bbs.sina.com.cn, tianya.cn, bbs.qq.com, club.sohu.com; Social Network section, including kaixin001.com, renren.com; Blog section, including blog.sina.com.cn, blog.sohu.com, hi.baidu.com, blog.hexun.com; Microblog section, including t.sina.com.cn, digu.com, t.sohu.com, t.qq.com.
How do Chinese netizens prefer to interact with Brands? According to CIC netizens prefer neutral 3rd party BBS (bulletin board systems) for brand information, rather than corporate owned digital assets. This makes sense; rather than looking for canned content; finding Brand information on BBS’s give a sense of authenticity and truthful opinion; consumers go to BBS to find real information [...]