From China Internet Watch: East coast cities (blue bar) showed high penetration rate of online shopping but the west (red bar) is a fast growing market with high potential. Please note that the 17 cities shown above do not represent a ranking of national online shopping penetration rate; these cities are sampled in online shopping [...]
From Trend Stream: Among five Asian countries, netizens have different purposes while they stay online. It is interesting that netizens in China & Australia enjoy being connected with friends through the internet while netizens in Japan & South Korea share the almost same motivation: researching/ purchasing.
From China Internet Watch: According to data released by Enfodesk, Q2 mobile IM market went up by 40 million active users; Tencent QQ leads with 60% market share; far beyond closet competitor Fetion’s (China Mobile) 22%.
From Synovate China Media Atlas; channel preference of higher income’d Chinese. Higher income’d Chinese tend to prefer Internet channels vs. all other available channels. While outdoor and TV are strong, expect offline channels to lose ground to digital communication medium; primarily due to low-cost and easy access vs. other channels.
A survey of China’s prestige brands by L2 reveals interesting findings. Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of [...]
According to BCG, below is the day in the life of a typical Chinese teen, as it pertains to digital tools. As we can see from a quick glance, China’s youth are very connected digitally throughout their days. Another clear theme is schoolwork and study; China’s youth are in an ultra competitive environment, and success hinges [...]
According to research compiled by L2, China’s luxury market is about to explode. Interesting to note is the age groups of luxury buyers. China’s unique historical circumstances come into play, with 80% of luxury buyers under the age of 45. This makes luxury branding in China require a distinctly “young/modern” feel vs. the US and [...]
From R3 Beijing; source: QQ Sohu had just launched a group shopping site – tuan.sohu.com, which made Sohu the first portal site that joins the group buying competition in China. As reported, the site currently only offers single-product group shopping services in Beijing, which is very similar to other group shopping sites. The data showed [...]
From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers.
From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile.
From Synovate China Media Atlas; measurement of China’s top media channels. Clear preference for digital via internet and mobile. TV continues to hold on, but expect this to decrease as future generations split their time across engaging digital medium vs. passive TV entertainment.
From Synovate China Media Atlas; measurement of China’s top portal popularity by city tiers. Tier1 and Tier3 cities lead the pack in internet usage across China’s major portals.
China’s bloggers are getting richer; though dominated by students, China’s blogger income is rising, with 32.9% earning RMB 2000/month; 24.3% over RMB 3000/month, and 8.3% with over RMB 5000/month. 在博客使用者中，在校学生占到了55.1%，成为博客使用者的主流。同时博客用户中高收入群体的比例在增加，被调查者中收入在 2000 元以上占 32.9%，同比增长了8.9%，收入在 3000 元以上的占到了 24.3%，同比增长 13.3 个百分点。月收入在 5000元以上的人群占到了11.3%，同比增长了 8.3 个百分点。
Comparing 2007 to 2009, China’s bloggers are spending more time online. Those spending 2 hours rose by 12.8% and those spending 4 hours online rose 11.3%. As China’s bloggers become more intertwined via networks; they become more engaged with creating and distributing content. 对比 2007 年中国博客市场调查报告，在本次调查中，博客使用者上网时长在两小时以上的占到了66.8%，同比增长了12.8%；其中每天使用网络达四个小时以上的占到了 45.3%，同比增长了11.3%。这说明博客作者对网络的依赖程度进一步加深，网络已经渗透到大多数博客作者的生活、工作当中，部分用户已经属于网络的重度使用者。
Great visual of China’s population by cities; via chinfographics.
It’s important to understand the difference between Chinese internet habits and those of the West, especially for brands entering China. The chart below, by BCG, shows several key consumption differences between China and the US; differences that lead to completely new strategies to connect with Chinese audiences. Key elements here are the greater emphasis on [...]
Where is China’s digital space going, and where has it been? According to BCG In 2007, we’ve seen huge growth in the adoption of digital devices across tier 1-5 cities. However that’s not where the opportunity lies; predictions predict that China’s rural masses will form the backbone of the next wave of digital adoption. This [...]
China daily reports that the number of video websites in China has dropped from 300 to 20. That’s a massive drop; and most of it is due to high costs of maintaining a website along with poor, unappealing content on those sites. It’s gotten to the point where popular sites like Tudou.com are cooperating with [...]