Tag Archives: Asia
The never ending quest for new sources of insight.
62% Asia consumers purchase online weekly.
From Nielson’s recent study on more than 28,000 online consumers in 56 countries, 62% of online consumers in Asia who engaged in ecommerce activities made online purchases at least weekly, compared to 52% globally.
Men in Asia-Pacific most active on social networks.
From eMarketer: A survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks for work, entertainment, and connecting friends, as their lives majorly revolve around career and making money. For service providers and marketers, young and professional men in the region [...]
China Online Shopping Penetration Rate.
From China Internet Watch: East coast cities (blue bar) showed high penetration rate of online shopping but the west (red bar) is a fast growing market with high potential. Please note that the 17 cities shown above do not represent a ranking of national online shopping penetration rate; these cities are sampled in online shopping [...]
China and Asia’s Very Different Online Motivations.
From Trend Stream: Among five Asian countries, netizens have different purposes while they stay online. It is interesting that netizens in China & Australia enjoy being connected with friends through the internet while netizens in Japan & South Korea share the almost same motivation: researching/ purchasing.
QQ (Tencent) Dominates Chinese Mobile IM Market.
From China Internet Watch: According to data released by Enfodesk, Q2 mobile IM market went up by 40 million active users; Tencent QQ leads with 60% market share; far beyond closet competitor Fetion’s (China Mobile) 22%.
China vs. World; Internet Behavior and Usage.
Sources: BCG Digital Generations Consumer Research, 2009; Business Insider; BCG research. Note: NA means not available. 1 Includes travel booking, e-payments, and e-shopping. 2 “Other” in India represents sports (57%), e-greetings (57%), and dating and friendship (51%); in Russia it represents weather forecasts (67%). 3 At least 10% higher than the average level across all [...]
Zynga copied “Farmville” Still a Huge Hit in China.
From Plus 8 Star‘s Social Media in China: Different Than You Think: Though operators of farming game in SNS in China keepChin complaining of the decline of profit, the number of online farmers remains considerable. Furthermore, farming game brings considerable traffic as usuall and it will not phase out in a short time.
Engaging China’s Netizens; Activity + Reward.
From CIC, China’s netizen’s preferred activities online. We see a distinct preference for Entertainment driven activities, followed by events and lottery. China’s social environment, both online and offline push emphasis for low-cost methods of interaction on the web, be it social or entertainment driven. This leads us to rewards for interaction. China’s netizens tend to be practical, [...]
Top Activities of Chinese Netizens; based on Income Level.
From Synovate China Media Atlas; Chinese activity by income levels. Upper income leveled Chinese lead digital engagement; with top information searched being financial this gives insight into China’s psychographic priorities.
![Hu Yanping, with the Data Center of China Internet (DCCI), gave a speech at a forum held in Beijing on Thursday. [Qiang Xiaoji/chinadaily.com.cn]](http://www.resonancechina.com/wp-content/uploads/2010/07/chinadaily.jpg)
Chinese Netizens Create 50.7% of Total Internet Content.
From China Daily: For the first time in history, Chinese Internet users have produced more content than professional websites. Hu Yanping, of the Data Center of China Internet (DCCI), said the era of Web 2.0 has officially overtaken Web 1.0 as the amount of content generated by personal users on blogs, online forums, social networking sites [...]
Rich Chinese Prefer the Internet vs. Offline Channels.
From Synovate China Media Atlas; channel preference of higher income’d Chinese. Higher income’d Chinese tend to prefer Internet channels vs. all other available channels. While outdoor and TV are strong, expect offline channels to lose ground to digital communication medium; primarily due to low-cost and easy access vs. other channels.
How Smart Are Foreign Brands in China?
A survey of China’s prestige brands by L2 reveals interesting findings. Amazing stats are 20% Brands focused on Chinese consumers that do not have a Chinese language website. While its understandable that ecommerce isn’t enabled for many sites due to issues spanning credit cards, trust purchasing online, as well as monster Taobao.com eating up about 75% of [...]
Day in the Digital Life: China’s Teens.
According to BCG, below is the day in the life of a typical Chinese teen, as it pertains to digital tools. As we can see from a quick glance, China’s youth are very connected digitally throughout their days. Another clear theme is schoolwork and study; China’s youth are in an ultra competitive environment, and success hinges [...]
China’s Luxury Market: 840 Million Potential Customers.
According to research compiled by L2, China’s luxury market is about to explode. Interesting to note is the age groups of luxury buyers. China’s unique historical circumstances come into play, with 80% of luxury buyers under the age of 45. This makes luxury branding in China require a distinctly “young/modern” feel vs. the US and [...]
R3: Sohu China Portal Launches Groupon Clone.
From R3 Beijing; source: QQ Sohu had just launched a group shopping site – tuan.sohu.com, which made Sohu the first portal site that joins the group buying competition in China. As reported, the site currently only offers single-product group shopping services in Beijing, which is very similar to other group shopping sites. The data showed [...]
Rich Chinese Netizens Believe Baidu over their Families.
From Synovate China Media Atlas; activities after online communication. Once communication occurs through online channels, Chinese will tend to search the web first; alluding to the importance of word-of-mouth and presence across a great number of Chinese websites to create positive impression and suitable information to information seekers.
China Social Media Usage by Income Level.
From Synovate China Media Atlas; social media usage of China’s netizens. Chinese tend to spend more time meeting new people than maintaing current relationships. Higher income’d netizens tend to be the most social; and have access to digital tools in which to be social with.
Chinese Internet Activity by Income Level.
From Synovate China Media Atlas; how different income levels interact online. Higher income level netizens lead interaction across China’s web. This is quite interesting; as targeting the more intelligent, higher income Chinese requires digital engagement, whereas lower income, lower tiered Chinese are better targeted via television and mobile.
China’s Digital Preferences.
From Synovate China Media Atlas; measurement of China’s top media channels. Clear preference for digital via internet and mobile. TV continues to hold on, but expect this to decrease as future generations split their time across engaging digital medium vs. passive TV entertainment.
China’s Top Digital Portals by City Tier.
From Synovate China Media Atlas; measurement of China’s top portal popularity by city tiers. Tier1 and Tier3 cities lead the pack in internet usage across China’s major portals.
Chinese bloggers getting richer.
China’s bloggers are getting richer; though dominated by students, China’s blogger income is rising, with 32.9% earning RMB 2000/month; 24.3% over RMB 3000/month, and 8.3% with over RMB 5000/month. 在博客使用者中，在校学生占到了55.1%，成为博客使用者的主流。同时博客用户中高收入群体的比例在增加，被调查者中收入在 2000 元以上占 32.9%，同比增长了8.9%，收入在 3000 元以上的占到了 24.3%，同比增长 13.3 个百分点。月收入在 5000元以上的人群占到了11.3%，同比增长了 8.3 个百分点。
China’s blogger advocates increase intensity.
Comparing 2007 to 2009, China’s bloggers are spending more time online. Those spending 2 hours rose by 12.8% and those spending 4 hours online rose 11.3%. As China’s bloggers become more intertwined via networks; they become more engaged with creating and distributing content. 对比 2007 年中国博客市场调查报告，在本次调查中，博客使用者上网时长在两小时以上的占到了66.8%，同比增长了12.8%；其中每天使用网络达四个小时以上的占到了 45.3%，同比增长了11.3%。这说明博客作者对网络的依赖程度进一步加深，网络已经渗透到大多数博客作者的生活、工作当中，部分用户已经属于网络的重度使用者。
Facebook for Chinese babies.
From INSEAD; Allen Wang, founder of babytree.com, a social networking site in China talks about how he grew his membership to 12 million. Wang states he did nothing special; but focused more on the practical usage of the site for the sites target market: Chinese mothers. Focus on usability; mothers can upload 50 photos at [...]
China digital social expression.
The drive to express online is a central motivation for the Chinese. Due to China’s strong censorship and control of traditional media, the internet becomes a major destination to receive balanced views, see how others think and react to events, and share and express one’s individuality. The above stats from BCG show how social China’s [...]
Chinese Internet Habits vs. the US.
It’s important to understand the difference between Chinese internet habits and those of the West, especially for brands entering China. The chart below, by BCG, shows several key consumption differences between China and the US; differences that lead to completely new strategies to connect with Chinese audiences. Key elements here are the greater emphasis on [...]
China digital statistics, 2007-2015.
Where is China’s digital space going, and where has it been? According to BCG In 2007, we’ve seen huge growth in the adoption of digital devices across tier 1-5 cities. However that’s not where the opportunity lies; predictions predict that China’s rural masses will form the backbone of the next wave of digital adoption. This [...]
SNS in China; cultural secrets of success.
From Techcrunch; China social media site analysis; business process distinctly different from the West. Taking cues from China’s massive internet base, as well as Chinese online culture, local players have not only dominated the China social web, but thrive and prosper. This gives us insight into how to interact with Chinese on the social web; looking at massive population, [...]
Social Networking Importance in China.
McKinsey quarterly reports that in China, web services, blogs, social netowrking are teh most important web 2.0 technologies; with blogs and social networking coming in second and third respectively. The least important? Podcasts, interesting enough. This may be due to low bandwidth in China compared to other parts of the world. Related articles from around [...]
Huge drop in Chinese video websites.
China daily reports that the number of video websites in China has dropped from 300 to 20. That’s a massive drop; and most of it is due to high costs of maintaining a website along with poor, unappealing content on those sites. It’s gotten to the point where popular sites like Tudou.com are cooperating with [...]
