Tag Archives: Advertising
The never ending quest for new sources of insight.
Ad spending in China will reach nearly $53 billion by 2013.
Next year, eMarketer predicts, ad spending in China will reach nearly $53 billion, surpassing total spending in Japan for the first time, to make China the No. 2 country in the world in terms of ad spending. The US will remain far ahead, with more than three times as many ad dollars, but rising spending [...]
Baidu dominates China online advertising market.
From Tech Web: China Venture has released an online marketing report which is based on the published data of Chinese majority listed Internet companies. Checking the infographic we will see that among the listed companies, Baidu’s ad revenue tops and the amount is much more than the others; meanwhile, the increase speed also keeps relatively high. The [...]
P&G China; 5.18 billion and 5.8% market share.
Data from CTR China: The daily chemical giant P&G has been ranked at top among all the big players in China with its 5.18 billion us dollars ad expenditure in 2010. 数据来自CTR中国：保洁，作为日用化工产品产业的巨头，在2010年以其51.8亿美金的中国国内广告开支名列各大企业之首。
The Web’s Most Powerful Colors.
From Colour Lovers: An amazing aggregation of the world’s top 100 prestige brands. Anyway, besides the No.71—Tudou.com, it seems there is no other influential brand from China! In the forum of littleredbook there is a twin of this picture. Click to check the more detailed version if you are interested. Related articles The Most Powerful Colors In the [...]
China’s Digital Preferences.
From Synovate China Media Atlas; measurement of China’s top media channels. Clear preference for digital via internet and mobile. TV continues to hold on, but expect this to decrease as future generations split their time across engaging digital medium vs. passive TV entertainment.
