Tag Archives: Ad
The never ending quest for new sources of insight.
China’s imbalanced adspend vs. media channel usage.
From Digicha: Based on the data from GroupM’s China Digital Media Overview, we can see that the time spent on Internet of Chinese occupies 31% of the total time spent on different medias, while the proportion of online ad spend only accounts for 10.6% of the overall ad spend in China.
China Top 11 online display advertising channels.
Data from DCCI: Based on the data from DCCI’s Social Network Marketing Report, the ad type with most impression turns out to be pre-roll ad in video sites. The traditional effective banners, anyway, have fallen into the 2nd place. It’s a sign that with the rapid development of Internet, netizens are changing from text readers to [...]
Youku dominates China’s top 10 online video sites.
From China Internet Watch: In accordance with the video sites’ daily reach data from iResearch, in 2011 Q2, Youku tops among the most popular online video sites in Q2, 2011. The daily reach of Youku turns out be 26.4 million, the number, is 8 million more than Tudou’s, almost 4 times of 56.com & Ku6 and 3 [...]
China’s top advertising spenders.
Data from CTR China: According to CTR’s research, L’Oreal remains to invest most in ad with its 2.2 billion RMB ad cost in the 1st quarter of 2011. Blue Moon, which is reported to be listed for the 1st time, has increased their ad spend by 114% and its total cost is even higher than that [...]
Chinese Most Distrust Video Game and Virtual World Ads.
Data from an article in campaignchina.com: What we can receive from this illustration is how netizens in China deal with different online ads. The distrust ratio varies from ad channels and the most unreliable approaches seem to be ads in SMS & video games. Click to see the complete article.
Trust in Social Media Channels in China.
Adopted from ADMA Digital Marketing Yearbook 2010 Just as being conjectured before, WOMM (Word of Mouth Marketing) becomes the most important & effective approach for branding campaign in China, maybe also around the whole world.
