Resonance’s social media strategy looks holistically at the balance between Brand goals, Brand DNA, customer interest and China’s digital landscape.
Building engagement.
We then architect an online structure designed to build Brand’s online assets through value-add interactions with China’s netizens. This is done through creating a “social media flow” of engagement across China’s web; it start with Brand web assets, spreads to select China social media channels, and loops back at increasing velocity developing brand awareness, engagement, and increased “share-of-heart” or earned media.
Measuring impact.
Beyond structure, Resonance measures key milestones along the way. By benchmarking KPIs during every step of the process, we’re able to track the general overall effectiveness of our social media campaigns based on specific metrics.
By focusing on these attainable goals through each step of the process, we can see if our efforts are creating positive impact for the brand; we can manage engagement within our built communities; and we can give clients a sense of where they are and where they should be going online in China.
Social media, like human beings, evolve, grow, change, flow; by tracking this process, we’re able to move with the currents, and inform our clients of best next steps as they happen. From conceptualizing the entire campaign, to execution of the smallest details, Resonance offers clients insight into their markets, as well as measurable results leading to optimized ROI spend.
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