Resonance’s social media buzz marketing creates liquid digital viral environments allowing Brand messages to easily flow across China’s web.
Going viral.
Creating viral messaging is a mix of several ingredients; interesting, engaging content; huge viewership, and organic spread. No matter how good the content; its always better more people see the message, allowing greater probability of natural exponential growth.
However, all content is not created equal; therefore, Resonance’s social media buzz marketing seeds brand messages across thousands of forums/BBS, Chinese SNS, and other online media. By first exposing the message to hundreds of thousands, or even millions of netizens; we give Brand messages the best possible environment for catching an organic viral wave.
Using established channels, Resonance can quickly spread content across China’s web and direct traffic to pre-determined goals. This is done by crafting content correctly; appealing to user value, rather than hard-selling; and building interest and engagement to direct conversations from internet space to branded communities.
Measuring the buzz; building digital social media presence.
Beyond pure buzz, KPI measurement is also important; this allows us to benchmark where we are, and determine where we want to go. Resonance’s China social marketing measurements include:
- Share of Voice See your “share of heart” online vs. your competitors.
- Audience Engagement Measure audience engagement with Brand messages.
- Conversion Reach Measure how much traffic your buzz efforts generate.
- Active Advocates Get a sense of your brand’s positive momentum online.
- Advocate Influence Meet your top fans, and see how they influence others.
- Sentiment Ratio Find out what the Chinese really think about your brand.
- Brand Idea Impact Discover the true “heart” impact of your latest campaign.
Establishing benchmarks allows Brands a compass in developing their online China presence; we can find out where Brands exist in the heart of the Chinese; and we can set goals on increasing “share-of-heart” through the above metric measurements.
Recent Comments