Understanding China’s Digital Landscape.

Before launching campaigns or building China social assets, first understand what China’s netizens think of your brand, service, products.. and learn current best practices from analyzing competitors’ successes and failures across China’s digital channels.

China’s digital landscape is fragmented; netizens go to social networks for relationships, to bulletin board systems (BBS/Forum) for niche topic discussions, to key opinion leaders for information and entertainment, to micro-blogs for news and viral creative. Competition is fierce, so for each industry and age group there is a different set of platforms, channels and influencers.. some effective, some not.

The first step: understand what’s being said and where; then measure positive vs. negative sentiment. Next: learn from the competition, their success and failures, how they built their digital engagement systems; then, develop short-run best practices, while continuing to monitor China’s digital landscape evolution, changing netizen sentiment, and new competitor actions to inform long-run strategy.

 

Uncover China Netizen Brand Sentiment.

The very first step is understanding Chinese netizen sentiment towards your brand, your industry, service and products and measuring positive vs. negative sentiment.. thus deriving the larger context from where future communications operate within.

Reveal Competitor Activity.

Next, we dive deep to reveal competitors’ campaigns over the past period; what was their message? Which assets did they build? Which online and offline channels did they use for support and how did they integrate them together? Did they succeed, or fail.. and why?

Develop Best Practices.

By combining knowledge of netizen sentiment toward your brand’s industry, service, and products with an understanding of competitor digital strategy and social assets, we thus map best practices to guide brands through China’s digital landscape.

Build Knowledge Intelligence.

China social media is constantly evolving, and competitors constantly launch new social campaigns; what we know as true today could change by tomorrow. Subscribing to monthly digital landscape audits allow brands to always be informed of the next best move.

Join Resonance and the largest China social media, business, and branding group on Linkedin.

FIND LIKEMINDED INDIVIDUALS DISCUSSING THE PRESENT AND FUTURE OF CHINA SOCIAL MEDIA, SOCIAL BUSINESS, AND SOCIAL BRANDING.

In a nutshell.

We build optimized, reliable China social engagement systems for brands.

We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.

Fueled by Curiosity.

We value insightful curiosity, reliability, and consistent solution discovery.

We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.