Designing Integrated China Consumer Journeys.

Brands entering China social media must not only consider which channels to use, but how to link channels and digital platforms together into a logical, integrated consumer journey ending with customer advocation and conversion to brand business objectives.

Planning social business digital strategy for China’s fractured online platforms and channels requires a skilled, balanced mix of periodic short-term integrated online/offline campaigns that build on a broader long-term digital acquisition and advocacy engagement system. This allows brands to campaign messaging across channels when necessary, with a secondary objective of growing owned social assets stronger to benefit the next successive push; while in the interim between pushes, gradually maintain and grow consumer advocacy.

 

Strategic Engagement Ideation.

Once we’ve identified the online/offline channels for brand messaging, we then need to intuit and optimize the best way to connect commercial brand communications to visceral consumer interest via interesting, interactive digital engagements.

Designing Integrated Social Campaigns.

From offline events, to key opinion leaders (bloggers, influencers), to social networks, to micro-blogs, to BBS and forums, to mini-sites, to e-commerce sites; integrating consumer journeys across touch-points requires a strategy designed to achieve brand business objectives.

Join Resonance and the largest China social media, business, and branding group on Linkedin.

FIND LIKEMINDED INDIVIDUALS DISCUSSING THE PRESENT AND FUTURE OF CHINA SOCIAL MEDIA, SOCIAL BUSINESS, AND SOCIAL BRANDING.

In a nutshell.

We build optimized, reliable China social engagement systems for brands.

We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.

Fueled by Curiosity.

We value insightful curiosity, reliability, and consistent solution discovery.

We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.