Pioneering China Social Branding.

Our mission is simple; to pioneer best social/digital practices, connect seeking brands to loyal customers, and discover the hitherto unknown actionable digital / social strategies that amplify partner & client brands across the Chinese web.

Resonance is a social branding digital agency. We strategize, plan, manage and maintain client and partner China social media campaigns from the ground up. By understanding China’s fragmented digital landscape and the consumer behavior and profiles of its numerous niche channels, Resonance ideates and implements actionable solutions derived from the right balance of brand business goals, Chinese netizen engagement, and short and long term objectives.
Founder & Strategy Director; Rand Han

Founder & Strategy Director; Rand Han

Rand previously worked for Axciom and McCann Erickson in China before creating BA360 in 2005. In 2009 Rand founded Resonance China for which he won the “Internationalist Innovator of the Year” award. Rand currently oversees business development, client campaign strategy and engagement creative. Rand’s clients span start-up entrepreneurs to global brands; and partnerships with local and global 4A agencies.

Rand created the semi-popular China advertising blog Littleredbook in 2008, and has been interviewed by Reuters, CNBC, Financial Times, China Confidential, Women's Wear Daily, and numerous global companies and universities; has spoken at the UC Berkeley Asia Business Conference, the Search Engine Strategies (SES) Conference and Expo, the L2 China Clinic in NY, served as a judge for the Global Effie Awards, and served as panelist at the Effie Awards Social Media Roundtable and is a member of the Meihua Advertising Hall of Fame. Connect with Rand on Twitter, and/or Linkedin, or at rand.han@resonancechina.com

Client Services Director; Sherry Xie.

Client Services Director; Sherry Xie.

Sherry graduated from the Shanghai International Studies University (SISU) through partnership with Fudan University. Sherry then served at Mediaedge:cia and Mindshare, and later at BA360.

At Resonance, Sherry manages everyday internal operations, and client and partner projects. Sherry leads Resonance's teams in planning, managing and maintaining client China social media and digital interactive campaigns via channel selection, engagement and influencer management, and flexible brand amplification tactical strategies. Connect with Sherry on Linkedin, on Sina Weibo, or at sherry.xie@resonancechina.com.

Join Resonance China in Linkedin's largest, most active China social media group.

DISCOVER LIKE-MINDED INDIVIDUALS, INDUSTRY INSIDERS ASKING QUESTIONS, DISCUSSING ANSWERS TO CHINA SOCIAL MEDIA, BUSINESS, BRANDING, QUERIES, CONUNDRUMS.

IN A NUTSHELL.

We build optimized, reliable China social engagement systems for brands.

We do this through analyzing the meta-behavior driving consumer digital actions, engaging through a balance of brand communication objectives and target consumer benefit, and building and maintaining relationships of trust and loyalty via billions of ones and zeros.

FUELED BY CURIOSITY.

We value insightful curiosity, reliability, and consistent solution discovery.

We are fueled by curiosity; the constant drive to understand what works and what doesn't, to discover solutions to problems traditional methods cannot find, to build systems uniquely customized to client objectives, to pioneering China social media into social branding.