Resonance creates Chinese curiosity-driving, engaging content; communicating Brand message, value-add, and viral spread for digital seeding.

Content is king.

Content drives all communications across the social web. It’s the foundation of any conversation, value-add contribution, and forms the backbone of every campaign.

Resonance first strives to understand client markets; once we’ve done so, we can begin constructing conversations that people look forward to engaging with; conversations that pull readers into deeper engagement, and greater brand awareness. Conversations that inevitably create loyal users and profitable relationships into the future.

Resonance’s focus on content takes many forms; the first is spinning current Brand engagement in such a way that it connects with the interests of China’s netizens and encourages them to specific action; next is maintenance of these seeds, growing them into threads; and further is tracking and responding to netizen sentiment online, be it negative, neutral, or positive in tone.

Explore our other core services:

• Social Media Digital Strategy.
• Social Media Buzz Marketing.