Creating Engagement & Interaction via China Social Media.
Resonance is a social media, branding, digital agency; assisting the top global luxury, fashion, hotels and spirits brands enter and thrive online in China.
Since 2009, we’ve strategized, planned, managed and maintained client and partner China social media branding campaigns; designing conversations between global brands and hundreds of millions of mainland Chinese netizens.
We do this by first understanding China’s fragmented digital landscape and the consumer behavior profiles of its numerous niche channels, then ideating and implementing actionable solutions derived from the right balance of campaign goals, planned Chinese netizen engagement, and short and long term brand objectives.
China Consumer Behavior Research & Analysis.
Resonance researches and analyzes brand’s target market digital behavior and engagement preferences, including: current consumer sentiment of client brands, industry competitor actions; we then establish industry best practices, campaign benchmarks and key performance indicators.
Digital, Social, Branding Strategy & Tactics.
Resonance ideates, plans, manages and executes branded social media digital strategies, bridging niche fragmented online channels into a comprehensive consumer journey leading China’s netizens to greater awareness, affinity, and interaction with our client brands.
Managing Branded Social Communities.
Resonance manages branded social communities; ideating, planning, scheduling and localizing content over the long run; we align client social media assets with consistent brand, product, service messaging, brand story, consumer engagement, increased interaction, deepening loyalty.
Partner w/ China Industry Key Opinion Leaders.
Resonance assists brands to find strong, relevant online influencers; partnering brands with well known key opinion leaders in every major China social media portal to help amplify brand engagements, build awareness, and influence netizen followers toward brand affinity.
Buzz Amplification: ePR, BBS, Wiki, FAQ.
Resonance spreads messaging across targeted social networks, as well as industry relevant BBS, portal and target market complementary sites to build buzz, and Wiki and FAQ sites to quickly educate interested customers on brand history, products, values, philosophy, DNA.
Buzz, Engagement & Sentiment Tracking.
Resonance tracks and analyzes every social engagement and interaction, analyzes community growth and digital buzz generated, identifies new influencers who can potentially partner with brands, and optimizes communications with audiences to continuously improve performance.