Category Archives - International Social Media
The never ending quest for new sources of insight.
Infographic; A World Without Facebook
Picked this one up from Daily Infographic.. amazing stats for an amazing company.
Calculating Word of Mouth Equity.
From McKinsey Quarterly: By looking at the impact—as well as the volume—of the word-of-mouth messages, this metric lets a marketer accurately test their effect on sales and market share for brands, individual campaigns, and companies as a whole. 通过对口碑营销所传达的信息的力度以及强度上的观察，我们发现通过该标准（如图），市场营销人员可以精确地检测WOM信息在整个品牌产品销售、市场份额（变化）、公司以个别的营销活动中所发挥的作用。
Evolution of New Social Media Channels.
From McKinsey Quarterly: Marketers must adapt to the varying effects of different media types on budgets and revenue flows; introducing two new additional media “sold” and “hijacked” to the “paid, owned, earned” model. Paid Media: Paid media include traditional advertising and similar vehicles: a company pays for space or for a third party to promote [...]
Building a Social Media Business Structure.
From Jeremiah Owyang via Sam Flemming; the different social media structures set up by Western business. Interesting in general, but is it applicable to China? So far my experience is the centralized model; this is likely due to China’s fast pace and high turnover rates leading to simplified structures, especially true when the initiative is [...]
Mapping Facebook’s World Relationships… China not included.
Picked this up from Kai Pan and Mashable, it’s a great map of Facebook’s relationships across the world. Notice China is almost completely absent expect for a few specks on the east coast mainland. Thank you great firewall for making China social media agencies relevant
Social vs. Networking Categorized by Age.
From Flicker: This picture shows directly to us that how social & networking influences a person’s life in different periods— early/ later education years, career years & post career years.
Top 5 Brands in Kaixin001 vs. Facebook
Data partly from Facebakers: According to the comparison we can find out which big players are now focusing in online marketing in China. One more thing is that the fans of top 5 in Facebook are much more than that in Kaixin001.
Personalities of China’s Top 5 SNS.
From Ogilvy PR‘s social media team: Including Kaixin001, Facebook, Renren, Douban and QQ, each of these SNS has been demonstrated by a typical user. Though Facebook is being blocked in China, people have their own approaches to access. Following are the detailed info (via Chris Tou) of the 5 users, enjoy! The Kaixiner (kaixin001.com) 32 years [...]
The Web’s Most Powerful Colors.
From Colour Lovers: An amazing aggregation of the world’s top 100 prestige brands. Anyway, besides the No.71—Tudou.com, it seems there is no other influential brand from China! In the forum of littleredbook there is a twin of this picture. Click to check the more detailed version if you are interested. Related articles The Most Powerful Colors In the [...]
How Powerful is Word of Mouth in China?
From McKinsey‘s Mesuring of WOMM (Word of Mouth Marketing) Report (June, 2010): As ordinary customers in one of the greatest developing markets around the world, Chinese consumers’ purchasing decisions are easily influenced by the reviews or recommendations of their friends. That’s why WOMM is more and more valued by both prestige & common brands in China market.
Digital social influence pyramid.
Tipping point labs recently published their model of social media influence. It begins with the brand message, and then filters down to tiered levels of advocates with varying levels of influence. It’s great as a model to understand how Brand messages effect and recruit engaged customers. Related articles from around the web. 5 Tips To [...]
