Category Archives - International Social Media
The never ending quest for new sources of insight.
Social media and the negative “envy spiral”.
When German researchers from Humboldt University (Berlin) and Technical University (Darmstadt) asked 600 Facebook users how they felt when browsing the social network, they found that, for many, being bombarded with idyllic photos of holidays and family, along with ebullient status updates, makes them compare their lives with those in their Friends list. For the [...]
China’s top advertisers in the fashion industry.
In 2012, the advertising revenue for fashion magazine ELLE and Vogue in China reached 1.48 billion and 0.65 billion. As we can see, the top 10 advertisers in both magazines are all beauty brands. The top three advertisers in ELLE are Dior, Estee Lauder and Chanel, while the top three in VOGUE are Dior, L’Oreal [...]
Tencent’s global, mobile opportunity.
Interesting data to show the growth of mobile market: with the world’s total 7 billion population, 4 billion of them own a mobile phone, while only 3.5 billion have a tooth brush. In the year 2013, mobile devices would be the major hub for people to connect online; 91% of people will carry their mobile [...]
Six brand advocate archetypes.
Advocacy plays a fundamental role in realizing social marketing’s holy grail: Engagement@Scale. Brand advocacy is defined as the activation of people who are, or could be, passionate enough to engage on behalf of the brand and ultimately expand the customer base. Dachis Group‘s data platform, which tracks the social activity of 30,000 brands and 248,000 advocates, [...]
How organizations structure social media teams.
Most companies have jumped on the social media bandwagon, but business owners out there might still be wondering exactly how their colleagues across the board are organizing this particular branch of their business.(Via Go-Gulf.)
6 top reasons followers un-follow brands.
On December, 2012, Performics research shows 1/3 of social media users had “unfollowed” or “stop-liking” brands or companies on social media. Major reasons include: no longer caring about what brands are posting on social media (49%), brands posting too much content (38%), brands do not post content that it is supposed to post or promised to [...]
Dell + Forrester: How brands best service followers in the modern digital era.
“Listen to your customer”, a bit of cliché, but now more important than ever because of popular social networks like Facebook and Weibo. Listening, sounds easy, but you really need to dig into the reviews and comments you have across all different social network channels. Forrester Consulting conducted research on how big companies “become good [...]
Random, unexpected happiness.
Thank you for an excellent 2012; it has been a great ride, and we’ve enjoyed every bump, turn, and sudden acceleration along the way. The team at Resonance would like to take this quick moment to wish our partners, clients, and readers the best of everything in 2013. Have a great holiday; see you on [...]
Comparing China’s Sina Weibo vs. Twitter.
From Adage; a quick comparison between Sina Weibo and Twitter with a little Tencent Weibo thrown in as well. Although Tencent’s numbers are higher, we’ve found engagement to be of significantly lower quality vs Sina Weibo; just something to keep in mind for those planning their China social media campaigns.
Advertising budgets will include more social media spending in next two years.
From a quantitative survey among marketers in Asia-Pacific conducted by Buddy Media, More than 43% of brands and agencies anticipate spending 5-15% of their advertising budgets on social media in two years, compared to 23.2% who currently do so. The percentage of respondents expecting to spend 15-25% of their ad budgets on social media jumped from 4.8% to 20%.
Which agency should handle social media management?
From a quantitative survey among marketers in Asia-Pacific conducted by Buddy Media, 42.4% of brands and agencies stated that social media agencies are the most-cited partner for social media management.
22% of Luxury digital budgets spent on social media.
According to Martini Media‘s latest survey from nearly 400 digital marketing pros, agencies and brand marketers have similar estimates of how their digital ad budgets are allocated. Digital display advertising (online display, video, mobile) represents over half of luxury brands’ digital budgets. The only area where brand marketers differed in their estimates of spending was for social media. [...]
62% Asia consumers purchase online weekly.
From Nielson’s recent study on more than 28,000 online consumers in 56 countries, 62% of online consumers in Asia who engaged in ecommerce activities made online purchases at least weekly, compared to 52% globally.
Ad spending in China will reach nearly $53 billion by 2013.
Next year, eMarketer predicts, ad spending in China will reach nearly $53 billion, surpassing total spending in Japan for the first time, to make China the No. 2 country in the world in terms of ad spending. The US will remain far ahead, with more than three times as many ad dollars, but rising spending [...]
Men in Asia-Pacific most active on social networks.
From eMarketer: A survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks for work, entertainment, and connecting friends, as their lives majorly revolve around career and making money. For service providers and marketers, young and professional men in the region [...]
The most valuable social media brands in the world.
From BV4: The most valuable social media brands are concentrated in the USA (82 bn $), China (28 bn $) and Europe (13 bn $). Together, the top ten social media brands have a total brand value of 92 bn $, the four most valuable brands alone accounting for 71 bn $ of this amount.
Death of print newspapers visualized in one graph.
From the Atlantic: Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011. The decline is stunning. “Last year’s ad revenues of about $21 billion were less than half of the $46 billion spent just four years ago in 2007, and less than one-third of the $64 [...]
1.5 Billion Social Network Users Worldwide by 2012.
As of December 2011, eMarketer estimates, just over 1.2 billion people around the world used social networking sites at least once per month. That represents a 23.1% growth over 2010; double-digit growth will continue throughout eMarketer’s forecast period, though the rate of change will decrease as the market matures.
Twitter followers more likely to purchase than Facebook followers.
From: Kissmetrics 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. 64% of Twitter users say they are more likely to buy from the brands they follow. 51% of Facebook users say they are more likely to buy from the brands they follow. 来自: Kissmetrics 50%的中小企业主宣称他们通过社会化媒体获得新客户，主要是通过Facebook和LinkedIn。64%的Twitter用户说他们愿意从他们关注的品牌那里购买产品，而51%的Facebook用户说他们愿意从他们关注的品牌那里购买产品。
Ranking the top 20 B2B content marketing strategies.
From: CMI Article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. 9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Marketers, on average, spend over a quarter of their marketing [...]
52% brand reputation attributed to social engagement.
From: we are social Global brand executives attribute 52% of their brand’s reputation to how social it’s today. They project it to be 65% in three years. One-third say quality of online presence or engagement is a prime driver of corporate reputation. But 84% believe their brand’s sociability is not yet “world class”. 来自: we are [...]
2011 stats: social, digital and mobile in asia.
From: We are Social 909,000,000 internet users across Asia Social media users across Asia: 750,000,000 Qzone is 3 times bigger than Facebook across Asia 81% of Asia’s Top brands use social media 来自：We are Social 亚洲有909,000,000位互联网用户 亚洲的社交网络用户数为：750,000,000 Qzone的用户规模超过Facebook亚洲用户的3倍 81%的亚洲顶级品牌使用社交网络媒体
Online ad spend, China vs. US.
From Digicha: Seen from the above graph, though the proportion of online spend in the US is always higher than that of China, the growth rate of the former gets lower than that of the latter since 2009 when online ad spend proportion increased by 1% in the US, but 2.7% in China. Based on GroupM’s [...]
46% Chinese netizens trust brands w/ microblogs.
From eMarketers: A report from eMarketers has shown in China 46% of netizens trust a brand more if they experienced or observed an online campaign through microblog (weibo). Though the data was one year ago when Weibo was just about to burst in China, Chinese netizens are really different from those in Western countries.
Top 10 countries on Internet and what they search for (China is #1).
From DCCI Weibo: The info graphic shows us what the different countries care about the most. In China, besides QQ & Renren, netizens care more about self related stuff; the Americans, except Facebook, turns to me more interested in “you” stuff. Among all the 50 top searches, we see 7 countries focus on Facebook and [...]
China vs. USA; online behavior and most visited channels.
From China Media 360: Another infographic to figure out how different are the netizens in China and America. Compared with the US netizens, internet users in China are younger, more educated and the proportion of males is larger. Spending a longer time on the internet, they are more active on social media sites and show [...]
2011 Global map of social networking.
From Penn Olson: A splendid infographic which demonstrates well of the world’s social networking situation. All the social networkers have been divided into 3 kinds: messagers & mailers, content sharers, joiners & creators of groups. Compare China SNSers with the US SNSers, we can see the former are more foucus on content sharing while the latter are communicating [...]
Behavior on China’s top social networks.
A bit whimsical this, but funny anyway; enjoy. Taken from Sina Weibo: Based on the translation of abroad social media sites, here are the Chinese ones: Sina Weibo: “Circus See” the celebrities’ peeing. Renren: I met my classmates while I was peeing. Kaixin001: After peeing, we will compare who has peed more. Douban: My personal [...]
The long journey of content through social media.
From Digital Buzz: The image shows us a procedure that how your created content spreaded out through DIGG, Twitter, Facebook, Blog, and finally brings traffic to your site. 来自Digital Buzz：该图片向我们展示了你的（营销）内容是如何通过DIGG, Twitter, Facebook 和Blog一步步的传播开来，并最终为你的网站带来流量。
Exponential rise in social media ad spend.
From Digital Buzz: The infographic is on the growth of Social Media Ad Spending. It breaks down where the social media dollars are being spent, and shows forecasts for social ad revenue in 2010, 2011, 2012 and 2013 along with some great stats like this. 来自Digital Buzz: 该图表展示了社会化媒体的广告支出增长， 其中包括所有用于社会化媒体的支出都花费到了什么地方，对于2010，2011,2012和2013社会化媒体广告收入的预测，以及其他方面的相关数据。
77% social media users look for incentive based engagement.
From Digital Buzz: When the traditional CRM has transformed into social CRM, the modern consumers are also changing and evolving with the growth of social media. A research has showed that it is the incentive that the users have paid most attention on when they have a chance to engage with a brand through social media, and the following [...]
Comparing total members in China vs Western social networks.
Data from OnlineSchools & Red Tech: According to this graph, it is Tencent Qzone that remains the winner in China regarding users. Facebook sitll dominates the world, though recently there are reports saying it is suffering a users’ decrease in America. As to the domestic Myspace, who has 260m users abroad, more adjustments should be carried [...]
The worldwide winners and losers in Social Networks.
Picked this one up from Mashable, it’s a great infographic showing global winners and losers in social networking and the possible leveling off or saturation of social networks as a whole.
Things that happen on the Internet every 60 seconds.
Picked this one up from Go-Gulf; awesome infographic showing what happens across the web every 60 seconds.
How agencies spend online media budgets.
From Mashable; great infographic reviewing global online spend.
Social Media and the Periodic Table of SEO Ranking Factors.
From SearchEngineLand, this is a pretty cool illustration of factors contributing to higher (or lower) SEO rankings. Also interesting is how much social media is comes into play – areas such as “reputation”, “shares”, “authority” all with different methods of measurement are also significant in determining if people can find you online via search.
Infographic: What the Largest Social Media Companies Are Worth.
Picked this up from the Atlantic, it’s an interesting inforgraphic charting the valuations of today’s top social networks. Interesting stuff.
Beauty and Social Experimentation.
Picked this up from Leo Saraiva and Jeff Bridges, it’s an experiment conducted by the Washington post on beauty and perception applied to social context. The experiment is poetically summerized on Jeff Bridges’ website: Washington, DC Metro Station on a cold January morning in 2007. The man with a violin played six Bach pieces for [...]
End of computers as we know it [Infographic]
Picked this up from Daily Infographic; yes I know its not about China social media or digital campaigns, but since it looked so cool I figured I’d post it anyway. Enjoy.
