resonancechina_social marketing_brand advocate

Six brand advocate archetypes.

Advocacy plays a fundamental role in realizing social marketing’s holy grail: Engagement@Scale. Brand advocacy is defined…
resonancev5_xmas

Random, unexpected happiness.

Thank you for an excellent 2012; it has been a great ride, and we've enjoyed every bump, turn, and sudden acceleration…
resonancechina_comparison of online ad spend portion

Online ad spend, China vs. US.

From Digicha: Seen from the above graph, though the proportion of online spend in the US is always higher than that…
rn_experimentation

Beauty and Social Experimentation.

Picked this up from Leo Saraiva and Jeff Bridges, it's an experiment conducted by the Washington post on beauty and perception…