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A brief history of Resonance.

May 10, 2010 By Rand Leave a Comment

Resonance was created by BA360 in 2009 as a “China social media” specific agency; it is an evolution of BA’s 360 service into China’s digital landscape; it is an online to BA’s offline.

To see BA360′s past clients; please visit www.bloodyamazing.com. We’re also creators and authors of the semi-famous littleredbook.cn. You’ll get a sense of where we come from and where we’re going. Resonance’s clients (3Suisses, American Airlines, Unilever, SapientNitro as of 5/2010) and brief descriptions thereof are also included.

In the near future, we’ll begin posting Resonance’s newest client wins in on this site as well as case studies as time and success allows. Stay tuned / don’t touch that dial – there is much more to come.

Filed Under: Clients, Company News, i. Resonance Blog Tagged With: American Airlines, Asia, Business, China, Marketing and Advertising, Social media, Unilever

Missniuniu China Social Media Case Study.

May 7, 2010 By Rand 1 Comment

To test China’s social media landscape, we launched an experiment in the summer of 2009. We wanted to prove to ourselves a “content driven” campaign would trump a “bought” media campaign.

Some questions we wanted answered: How much traffic could we generate… without using traditional bought advertising; instead using only value-add user-focused content? How good would that traffic be; would it lead to increased sales, increased user registrations, increased visitor loyalty, and increased time spent/pages viewed per visitor?

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Filed Under: Case Studies, i. Resonance Blog