resonancechian_mop vs tianya

China’s Most Popular BBS/Forums; Mop vs. Tianya.

Data from Baidu Index: Mop and Tianya, as two of the most popular BBS among China’s young generation, have vied with each other for a long time. From the data we get, though Tianya gained more user attention during last month (66%) while that of Mop is only 5%, Tianya still falls behind Mop on total user attention index.

数据来自百度指数:作为深受中国年轻人欢迎的两大网站,猫扑天涯已经互相竞争了很久。从我们得到的数据来看,虽然天涯在上个月用户关注度上得到了66%的涨幅,而猫扑只有5%,但是其总关注度依然落后于猫扑。

resonancechina_China microblog market share graph

Sina Commands 56% of China’s Microblog Market.

Graph from CICC ‘s Investment Focus: According to iResearch, Sina takes 56.5% market share on active users basis and 86.6% browsing time basis in 2010 China’s micro blog market which tends to agree that Sina Weibo is the definite micro blog platform leader in China.

图表摘自中金投资热点:在艾瑞2010年的中国微博市场调查中,新浪微博在活跃用户数据上以56.6%的优势位于首位,在浏览时间数据表中更是以86.6%的巨大优势独占鳌头。而对于国内的微博市场,似乎也正趋向于承认新浪微博的领导地位。

resonancechina_china top 15 sns

China’s Top 15 Social Media Networks.

Data from Tech Rice: This is the latest statistic report from Tech Rice about the data of China’s social networking sites. It’s interesting that Sina Weibo has just claimed its aquisition of 100 million registered users, but the reg. users here in the graph for Sina is only 90 million. Meanwhile, Tencent Qzone, being an application of Tencent QQ who has lived with Chinese netizens for about 10 years,  remains at the top with its marvellous 489 million users foundation, though majority of them are teenagers.

数据来自一科米:图表取自一科米最新的关于中国社交网站数据的统计报告。有趣的是在不久前新浪刚宣布其微博注册用户达到了1亿,而该表的新浪微博中只显示有9000万的注册用户。同时,即使用户大多数都是青少年,但作为在陪伴了中国网民长达10年的腾讯QQ的附属应用功能,QQ空间在该表中仍以其4.89亿的注册用户数量独占鳌头。

resonancechina_Chinese Linkedin sites traffic rank

Comparing China’s “Linkedin” Clones.

Traffic Rank Comparison 流量排名对比

Time on Site Comparison 在线时间对比

Data from Alexa: Linkedin has been blocked several days ago but now seems to come back. What if one day Linkedin suffers the same destiny with facebook or twitter? Then we have our Chinese Linkedin sites— Ushi, Tianji, and Wealink. Have a look at the data of these domestic BSNS, though Ushi with the best traffic rank, its on-site time is not so ideal as that of Tianji.

数据来自Alexa:不久前Linkedin被封了一段时间,还好现在又可以照常使用。但是,如果真的到了Linkedin也像Facebook和twitter一样被封杀的时候,我们怎么办呢?那么我们只能选择中式的Linkedin—优士网天际网以及若邻网。查看下它们在Alexa上的数据我们会发现,虽然优士网流量排名很靠前,但其用户的在线时间却不如天际网那么理想。

resonancechian_china social network universe

2011 Distribution of China Social Media Network Active Users

Data from Tech Rice: The graph shows us clearly how China’s SNS active users are classified by city levels and age segments. 70% active users of Sina Weibo, who has claimed to have more than 100 million registered users on March, 3, are reported to be above 30 years old and maybe this is one of the reasons that why Sina Weibo has been estimated to be with more value than Tencent Weibo— the only microblog that that owns more users than Sina.

数据来自一科米:该图表从年龄及城市分布两个方面向我们展示了中国社交网站活跃用户的分布情况。在今年3月3日,新浪微博向外界宣布拥有超过1亿的注册用户,虽然腾讯微博早在2月份就宣布了同样的消息,但是新浪微博的市场估值却一直高于腾讯微博。其中,新浪微博高达7000万的30岁以上的活跃用户可能就是导致该结果的原因之一。

resonancechian_sina weibo vs. tencent microblog

Battle of China’s Microblogs; Sina vs. Tencent.

Data from Baidu Index: Though being claimed to possess more than 100 million registered users, Tencent microblog (green) shows significantly less buzz (activeness & on site time) than Sina Weibo (orange). Meanwhile, it is reported that the number of users of Sina Weibo has also surpassed 100 million on March, 3.

数据来自百度指数:尽管腾讯微博声称已经拥有了超过1亿的用户,但其用户活跃度及在线时间却不及新浪微博。另外,据报道新浪微博在3月3日宣布其用户数量也超过1亿。

Resonancechina_4 types of bloggers

China’s 4 Microblog Personality Types.

From Incitez‘s Microblogging in China: According to the report, here we got 4 kinds of microbloggers, or maybe to all the SNS users, this way of identification also works. As the microblog is getting more and more influential in China, so it becomes pretty important to understand how the microblog users are behaving and how they are devided.

摘自Incitez微博在中国:根据该报告,目前国内的微博用户分为4种,也许对于所有社交网站来说,这种分类方法同样适用。由于微博在国内的迅猛发展,了解微博用户的分类以及他们的行为习惯变的尤为重要。

rn_microblog

4 Types of China Tweets Most Retweeted.

From Incitez‘s Microblogging in China: Seems the celebrity effect still works well on China microbloggers, and the interesting stuff are also appealing to them. So how to utilize these influential factors to create useful marketing strategy in China? This graph may have told us a general direction to go toward.

选自Incitez微博在中国:明星效应在中国微博用户中似乎仍然起效,并且网民们也很关注趣闻轶事方面的微博内容。那么如何运用这些颇具影响力的因素来创造出行之有效的营销策略呢?也许我们可以参考该图标指给我们的几个方向。

resonancechian_tencent microblog vs kaixin001

China Social Media: Tencent Microblog (+36%) vs. Kaixin001 (-54%).

Data from Baidu Index: Orange line stands for Tencent microblog and green one for Kaixin001. Though being launched in April 2010, pretty new when compared with Kaixin001, Tencent microblog is neck and neck with Kaixin001 on user attention index in February, 2011.

Tencent microblog has just claimed that its registered users had reached 100 million in Februray, it means 1/6 of Tencent users have activated their microblog accounts and the remained 500 million are supposed to join in sooner or later. However, Kaixin001 seems to have little space to develop if there is no new appealing stuff to maintain its current users. While looking at detailed data of last quarter, we will find that the user attention of Tencent microblog has rised 36% while that of Kaixin001 dropped 54%.

数据来自百度指数: 橙线代表腾讯博客,绿线代表开心网。腾讯博客虽然是在2010年4月份正式发布,和开心网相比略显稚嫩,但是到2011年2月份的时候,它的用户关注度已经和开心网不相上下。

而也就是在今年2月份,腾讯博客宣布其已经拥有了1亿的注册用户,也就是六分之一的腾讯用户的数量,相信在不久的将来,其余5亿用户也会相继开通其腾讯博客功能。对于开心网来说,如果再不采有效取措施来挽留其现有的用户,它的发展空间将会更小。当我们检查上季度的详细数据时会发现腾讯博客的用户关注度在上升了36%,而开心网的相关数据却下降了54%。那么谁能在这场斗争中笑到最后,让我们拭目以待。

resonancechian_kaixin001 vs. sina weibo

China Social Media Popularity: Kaixin001 (-54%) Sina Weibo (+85%)

Data from Baidu Index: Orange line stands for Sina Weibo and green one for Kaixin001. China top social network— kaixin001, seems to be fading away gradually. Since July, 2010, netizens seem to transfer their attention to the new favorite— microblog, then Kaixin001 starts to suffer its continuous decline. To the contrary, Sina Weibo (China’s Twitter), has thrived rapidly among China netizens.

数据来自百度指数:橙线代表新浪微博, 绿线代表开心网。看到该指数图标后,我们的第一感觉就是曾经国内顶级的网络社区网站—开心网,正在一步步地从我们的视线中消失。从2010年7月份起,网民纷纷将注意力转移到网络新宠–微博上面,而也就是从那时起,开心网的用户关注度开始了持续性的下滑。相反的,作为国内最早的微博平台,新浪微博却在网民中迅速传播开来。

resonancechina_Difference of microblog and social network site

China Digital Behavior: Microblogs vs. Social Networks

Data from DCCI: The mighty social media, microblog and social network sites account for a large chunk of netizens’ spare time. According to what’s being presented in the graph, we find obvious differences among the following aspects: mood recording/ updating, friend communicating, and interesting topic discussing. It seems the micro blog just turns out to be an info platform with derived media while the social network site grows into a place for to show off personality and make new friend.

数据来自DCCI: 微博和社交网站占据了网民大部分的空闲时间,根据图表,我们可以从心情记录,人际沟通到对于有意思的话题的讨论这些方面中,发现两者之间的明显区别。微博成为一个由衍生媒体组成的信息平台,而社交网站则变成一个人们张扬个性,结交朋友的地方。

resonancechina_China blog info

Sina Weibo’s Population: Males: Quantity; Females: Quality.

Data from DDCI: Among the 50 million (Oct, 2010) Sina Weibo users, it’s reported that male account for a larger part while in the statistic result of active Weibo users, however, female dominate. It’s crucial for the marketers to figure out how & what the Weibo users are thinking, and then they are able to launch an appropriate advertising strategy.

据统计,在5000万新浪微博用户中(至2010年10月),男性用户据多,而女性用户则更为活跃。对于市场营销人员来说,最为关键的是需要了解微博用户在想些什么,以及是如何思考的,这样才能开展合适的营销策略。

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Renren's Ad Revenue Model

Renren Introduces Social Ad Revenue Value Model.

Renren's Ad Revenue Model

From Tech Rice: In November, RenRen held a series of promotional events, called the The RenRen Effect, in Shanghai and Beijing to introduce its Social Ads Value Model in China. With its “RenRen Effect,” RenRen is trying to introduce this concept of ‘derivative value’ (comes from Facebook) to Chinese brands and advertisers. RenRen’s statement also highlights the multiplier effects gained via referrals from trusted friends.

WMOSN

Qzone vs Facebook: China vs World.

Image from Vincos Blog:  From the latest data aquisition of Google Trends & Alexa, we can see that though Facebook has colonized almost 2/3 of the world’s netizens, people in China, Russia and half of South America remain isolated. As to China, there are 400 millions active QQ users(while Facebook owns 500 million users worldwide) and this leads to the dominant position of Q-Zone. Besides Q-Zone, netizens still have more options like Renren.com, Kaixin001.com, etc.. The SNS market in China now is in a fierce competition.

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Data from Sina's China Weibo Developer Conference Page

China’s Twitter; Sina Weibo reveals usage statistics.

Data from Sina's China Weibo Developer Conference Page

On Nov, 16, 2010, Sina held a China Weibo developer conference. As the biggest blog platform in China, Sina Weibo has released data regarding platform performance since inception in 2010. Sina Weibo demonstrates how it influences Chinese netizen’s daily life; with 400 million netizens and only 50 million Sina Weiboers, Sina’s got a good first step into huge online market.

The Data:

Monthly Increasing Rate of Register: 33.8%

Rate of Mobile Blogging: 38%

Number of App(Plugin) in Sina Weibo: More than 800

Blogs per Day: 25,000,000

Number of Users of Sina Weibo: 50,000,000 (Oct, 20, 2010)

Number of Partnered Sites: 10,000

Total Blogs: 200,000,000 (Nov, 7, 2010)

Blogs per Second: 785

Daily Traffice that Weibo Brings: 30,000,000

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kaixin

Understanding Kaixin001′s Audience.

From Holaba SNS Overview: A detailed analysis of how the Chinese people in different parts of China handle Kaixin001. From the graph we can find that Kainxin001 really dominates in east & central part of China mainland. HS means Holaba Score, it is a reliable indication of the recommendation power of the SNS, or a brand.