resonancechina_China_luxury brands on Weibo

Top 10 luxury brands on China’s Sina Weibo.

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resonancechina_China_luxury brands on Weibo

Compared to 2011, car makers again make a strong showing on China’s most important social service – Sina Weibo. Cadillac is top in terms of fans/followers on Weibo in this luxury segment, and fashion labels Dior and Coach are playing catch-up. Data source: L2

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How to keep Chinese customers loyal.

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resonancechina_what have helped to kept my customers

Clickfox‘s latest research shows compared to the price or promotion, customers care more about product quality. Two major motivation for brands loyalty are quality (88%) and customer service (72%); in order to win consumer loyalty, the consumers care most for “first impression” (48%) and service experience (40%).

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The top 10 “digitally smartest” luxury brands in China.

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resonancechina_China-social-marketing-2012-02

A think tank for digital innovation, L2, grades brands on their carefully crafted approach to social marketing and web presences for Chinese consumers and came up with a “digital IQ” ranking list. The top 10 brands in 2012 are Estee Lauder, Audi, Chow Tai Fook, Lancome, Volvo, BMW, Buick, Land Rover, Benefit, and Burberry.

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How to calculate the “digital IQ” of luxury brands in China.

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The L2 Think Tank grading structure of the luxury brands’ “digital ranking” is 30 percent each for doing social media and localizing your site, and 20 percent each for digital marketing and mobile compatibility. To make the grade, brands need to do a lot of optimization, social outreach, and clever online marketing.

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Comparison of China’s Sina Weibo vs Tencent WeChat.

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Great infographic from CIC comparing Tencent WeChat and Sina Weibo. The platforms are complementary, with few overlapping functions allowing Tencent’s WeChat to enhance a current social media marketing mix dominated by Sina Weibo.

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97% China netizens using micro-blogs vs other social media.

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From Nielsen: Micro-blog reaches 97% of all mainstream China social media users, while SNS’s penetration is about 70%. LBS has about 10% usage rate. 66% of connected consumers are both Micro-blog and SNS users. Read more

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china social media usage

How Chinese netizens use China social media.

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china social media usage

From Nielsen: Chinese consumers use social media for many reasons including connecting socially, entertainment, news and services. Different platforms have different focus except for Micro-blog, which now serves all 4 types of needs. SNS is mainly used for social and fun. Read more

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SNS more real name users

Are Chinese more open on microblogs or SNS?

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SNS more real name users

According to Nielsen: SNS have more real name users which indicates a more real-life based social network, while microblogs have more casual users, thus being prone to being more open and sharing more personal  information. Read more

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weibo user characteristics

Sina Weibo, China’s Twitter, top user characteristics.

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weibo user characteristics

From DCCI’s latest data, The typical Chinese weibo users are male (57.4%), married (62.41%), with higher education(54% bachelor degree) and over 59% are from 1st and 2nd tier cities. Read more

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micro-blog vs sns

9 top activities and frequency of usage for China microblogs vs. SNS.

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micro-blog vs sns

From Nielsen: Micro-blog usage is generally increasing with incremental usage mainly focusing on news, videos and photos; while SNS shows little space for further growth, its new focus is on video sharing and getting dining information. Read more

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User analysis across top 5 China social media networks.

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user-analysis-across-top-chinese-social-networks

In the latest infographic “User analysis across top Chinese social networks” produced by GMI China, Sina takes the lead in the overall number of followers and the average time on site, with nearly 240 million users spend 11.5 hours on weibo per month. Read more

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Top China social media network’s consolidated income statement.

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On Aug 15 Tencent announced the unaudited consolidated results for the second quarter and the first half year of 2012. Tencent was the most popular social network in China, reporting 597.6 million monthly active user accounts  for its Qzone virtual identity social network. Revenues from Tencent’s community and open platforms (which include Qzone and Pengyou) increased 7.8 percent quarter-over-quarter to 2.2 billion RMB ($345.7 million) riding on growth of item-based sales within applications.

根据腾讯8月15日发布的第二季度数据显示,腾讯目前拥有接近6亿活跃QQ用户,从QQ空间和朋友带来的收入达到22亿元人民币。

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27.5% China Weibo users search for Brand information on Sina Weibo.

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resonance-china-weibo-search

According to CNNIC’s latest report issued on July 2012, over 70% weibo users search hot trending news which is ranked at the top position, followed by friends and celebrity. It is noteworthy that 27.5% search brand info and 19.6% search company on Weibo. Read more

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18% increase in social media usage among all Chinese mobile users.

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resonance-china-mobile-internet-user

From Adchina: The most popular applications for Chinese mobile internets users are reading news and instant messaging, however, the ratio shows significant decline compared with 2011. At the same time, social networking, video entertainment, online shopping have achieve significant growth, most notbly is Social media usage has grown from 7% to 18%. Read more

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54% Chinese netizen buying behavior influenced by friends.

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resonance-china-social-influent-sales

From emarketer: 54% Chinese social media users say their buying behavior is influenced by which brands friends like, almost twice as high than the average of other asian countries. India and Indonesia followed China, at 44% and 39%, respectively. Read more

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100 Million Active Users on Renren by June 2012.

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resonance_china_renren_active_users

Data from iResearch: By June 2012, Renren has over 100 million active users from the overal 250 million users. Some key data: 51% are age from 23~30; 63% users are while collar; Every Renren user follow 3 brand account. Read more

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2012: QQ measures the hottest topics on netizen’s minds.

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From ISUX: A Qzone report, analysed 510 million mentions tweeted by Qzone users during 2012 new year period, reflected the top things on Chinese people’s mind. Among men’s tweets, the most mentioned are promotion, house, car, pay raise, win a lottery; while hot topics among women are relationship, marriage, losing weight, party, travelling. People born in the 1970s’ care mostly about health, 80s’ is careers, 90s’ is schooling. People from Beijing and Shenzhen talk most about house price, while top one topic for Shanghainess is promotion. Read more

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