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2012: QQ measures the hottest topics on netizen’s minds.

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 2012: QQ measures the hottest topics on netizens minds. china social media china market behavior

From ISUX: A Qzone report, analysed 510 million mentions tweeted by Qzone users during 2012 new year period, reflected the top things on Chinese people’s mind. Among men’s tweets, the most mentioned are promotion, house, car, pay raise, win a lottery; while hot topics among women are relationship, marriage, losing weight, party, travelling. People born in the 1970s’ care mostly about health, 80s’ is careers, 90s’ is schooling. People from Beijing and Shenzhen talk most about house price, while top one topic for Shanghainess is promotion. Read more

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China online video portal competition cools down to benefit of advertisers.

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 China online video portal competition cools down to benefit of advertisers. china social media  China

From iResearch: iResearch released a key statistics on online video this April, the revenue of China’s online video in Q1 2012 reached 1.78 billion yuan, a 78.5 % increase over Q1 2011 and 3.8 % decrease compare to Q4 2011.

After a tough 2011 competition, Youku and Tudou’s merger in 2012 leads a win-win trend, the typical copyright alliance between tv.qq, tv.sohu and iQiYi formed a great advantage to reduce the cost of online video copyright licensing, media value of comprehensive websites will rise greatly. Video websites can gain more profits in the future by rising ads unit price. To portal websites and network TV stations, as only a few enterprises are involved, their market shares in advertising revenue will gradually become stable. Read more

resonance_china social media Tencent-QZONE

Tencent’s Qzone is China’s most populated social network.

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 Tencent’s Qzone is Chinas most populated social network. china social media

From eMarketer: Sina Weibo enjoys an incredible growth, which overshadow its competitors. Tencent, however, has more than 700 million QQ users. According to data tracked within JiaThis network, Tencent’s Qzone and QQ accounted for 40% and 22% of social shares during March 2012, compare to 26% for Sina Weibo and 12% for Renren. (All other sites not included in the survey) Read more

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China social media strategies for luxury brands.

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 China social media strategies for luxury brands. china social media  China

 

From Slideshare.net: As social media marketing plays a more important role to maximize advertising benefits in China, a detailed and thoughtful plan is a must for luxury brands to leverage social platforms. General tactics can be developed in three perspectives: platform, people and culture. An Offline to Online (O2O) campaign approach can increase brand awareness and make a connection with consumers; as Chinese social media platforms differ in various ways, luxury brands should take advantage of the particular strength of the platform for different marketing strategies. Read more

resonance_Luxury-efluencer-in-China

Interaction of China netizens on Luxury social networks.

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 Interaction of China netizens on Luxury social networks. china social media  Social media China

From Slideshare.net: Luxury efluencers means netizens who have influence and effective interaction with luxury fans. Based on luxury buzz content, there are 4 clear behavioral characteristics in the online community: shopaholic, style guru, fashionista, brand fan. Luxury efluencers refer to both style gurus and fashionistas. Interactions consist of conversations (opinions expressed and emotions exchanged) and activities (things like offline event, brand promotion, and fashion show). Read more

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Recruiting talent via China’s social media networks.

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 Recruiting talent via China’s social media networks. china social media  Weibo Social media China

From TechRice: Agency MXMM recently conducted a survey on employer branding and recruitment on Chinese social networks, as above infographic shows. 51% of survey participants have been using SNS for such purpose, a large majority of them have already had successful hires. Renren and Sina weibo are HR-professionals’ most used channels. Unlike LinkedIn dominated space in the West, China does not yet have a widely-used business social network, which half of respondents agree will be the most important channels for their future employer branding and recruitment.

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2012 Feb: China SNS daily visits increased 15.9% to 82.02 million.

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0416BW 2012 Feb: China SNS daily visits increased 15.9% to 82.02 million. china social media  China

From CNZZ: In Feb.2012, 628 social network sites in China has daily visits, 2.17% increase compare to Jan.2012, but 0.47% decrease over Feb.2011; SNS active users remain a steady growth, daily visits have reached 82,020,000, 3.57% growth compare to Jan.2012, 15.78% growth over Feb.2012.

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2011: Tencent; 45% revenue growth to 28.5 billion.

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Tencent Revenue Growth 2011: Tencent; 45% revenue growth to 28.5 billion. china social media

From Techweb: Tencent released 2011 financial report on Mar.14 2012, its total revenue increased 45% to ¥28.5 billion. Great profits but it had slowed down compare with a 87.2% strong growth in 2008, 73.9% in 2009. One reason is new business lines (weixin, weibo, pengyou, e-commence) are still under initial promotion; Another is the big Penguin has a big appetite to merge & acquire in a large scale. Read more

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2011: 15 Renren favorites.

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15 renren favorites 2011: 15 Renren favorites. china social media

From eNET: Renren, the leading real name social networking internet platform in China, announced 15 Chinese consumers’ favorite brands or companies, each of which ranked top in its field. For the first time, Renren made a survey in the name of  “Renren Favorites”  from hundreds of millions of internet users, to select their most trusted brands or companies covered 10 industries in 2011. FAW-Volkswagen Audi, China Merchants Bank, Estee Lauder, Coca-Cola and Samsung Electronics are among the championships. Read more

249 million active weibo users

2011: 249 million active China social media Weibo users.

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20120307165745945 2011: 249 million active China social media Weibo users. china social media

From Enfodesk: China active weibo users have reached 246 million by 2011 Q4, a 18.2% increase compare to Q3. The new subscribers have gradually leveled off after the explosive growth in 2011. Read more

137050

China social media users to reach 414 million by 2014.

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Internet Users and Penetration in China China social media users to reach 414 million by 2014. china social media  Social media China

137050 China social media users to reach 414 million by 2014. china social media  Social media China

From emarketer : While China may not have Facebook—it’s officially banned in the country—its absence hasn’t hurt China’s social networking population, which reached nearly 257 million in 2011. So far, half of internet users have been attracted by local weibo and other domestic social networking sites, with the proportion expected to rise to nearly two-thirds by 2014.

来自emarketer : Facebook在中国的缺席并没有阻止中国社会化媒体网络用户的快速增长,到2011年底已经达到2亿5千万用户。目前,将近一半的网民使用微博和各种社交网站,预计在2014年将有2/3的网民将会是社交网络用户。

china-social-media-attitude

6 China social network user attitudes.

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china social media attitude 6 China social network user attitudes. china social media  Social media China

From: China Internet Watch. China social network users are more likely to consider social network sites a good source of word-of-mouth information on brand experiences than were users in the US, at 23% vs. 18% in the US, according to a survey from Jack Morton Worldwide. Read more

resonance-china-sina-weibo-twitter-dec-2011

Sina Weibo: receives 1 in every 100 internet visits in China.

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resonance china sina weibo twitter dec 2011 Sina Weibo: receives 1 in every 100 internet visits in China. china social media  Weibo Social media Online marketing China

From: China Internet Watch. Sina Weibo accounted for 1 in every 158 Internet visits in China last April. And, it’s growing very fast as shown above according to Hitwise data. This means that Sina Weibo accounted for about 1 in every 100 Internet visits in China, a platform marketers shouldn’t ignore in their overall digital marketing strategies. Read more

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2011: China has 254 million active micro-blog users.

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resonancechina weibousers 2011: China has 254 million active micro blog users. china social media  Social media Microblog China

From: Eguan; By the end of 2011, China has 254 million active micro-blog user accounts, up by 150.7% over last year. The stability of user activity proves the commercial value of microblogging. From the content point of view, microblogging user activity is mainly reflected in the following four aspects: (1) the number of user-generated content, (2) number of retweets/comments, (3) content sharing among social platforms, (4) content sharing outside social platforms.

来自:易观科技;  截止2011年底,中国微博运营商市场活跃账户规模为2.54亿,较2010年增长150.7%。易观国际称,用户活跃度的稳定,从另一侧面证明和体现微博的商业价值。从内容方面来看,微博用户活跃度主要体现于以下四个方面,(1)用户原创内容数量,(2)对站内信息的转发、评论量,(3)微博平台产品间内容共享量,(4)用户站外社会化分享量。

 

resonancechina-luxury-social-share-chanels

21.9% Chinese luxury online shoppers share product info via Sina Weibo

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resonancechina luxury social share chanels 21.9% Chinese luxury online shoppers share product info via Sina Weibo china social media  China

From: iResearch 97.1% Chinese luxury online shoppers are willing to share the website they purchase luxury goods from and the product info. Among these shoppers, 22.5% and 21.9% share via chatting and Weibo; sharing via forums, SNS, blog and luxury online shops are all over 10%.

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Durex Condoms; Sina Weibo’s most popular brand.

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resonancechina mostpopularbrand 616x321 Durex Condoms; Sina Weibos most popular brand. china social media  Social media China

From: CIC  Weibo opens a window for instant communication between brand and youth. Small talk on daily basis will impact on brand image among youth. Funny, trendy tweets help brands to win young followers. Therefore, clothing and shoe brands (Adidas Originals, Converse, Vancl, H&M)take 4 positions in the top 10 brands which get more youth followers.

来自:CIC 
微博为消费者和品牌之间的沟通打开了一扇便捷的窗口。品牌的日常内容更新将会影响其在年轻人心里的形象,有趣、热门的内容将会帮助品牌赢得年轻的追随者。根据调查发现,在前十名的品牌中,阿迪达斯、匡威、凡客和HM凭借这个策略赢得4个席位。

resonancechina_mostbuzzedbrand

Apple is the most buzzed brand by Chinese youth.

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resonancechina mostbuzzedbrand Apple is the most buzzed brand by Chinese youth. china social media  Weibo China social media China

From: CIC iPhone and iPad lead apple product buzz, and 43% of Apple tweets result of forwarding campaign, 8% of Apple tweets are interesting scripts.

iPhone和iPad是年轻人在微博上最热门的话题,其中43%是来自于微博的转发有奖活动,8%是关于苹果的笑话段子。

weibo surpass online news

Chinese Netizens view microblogs longer than online news.

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resonancechina weibosurpassonlinenews Chinese Netizens view microblogs longer than online news. china social media  Social media Microblog China

From: iResearch Monthly viewing duration (from January to September 2011) from iUserTracker indicates, that in August, monthly viewing duration of microblog increases around 30%, while that of online news decreases 7.1%, and it is the first month that the data of microblog surpasses news website. In September, both microblog and news website drop slightly, but microblog is still leading the way.

来自: iResearch 根据艾瑞网的研究数据,2011年8月份微博的在线访问时间提高了近30%,而新闻类网站则下降了7.1%,并且这也是第一次微博的数据超过了新闻类网站。9月份两个平台的在线访问时间都有所下降,然而微博仍然位居前列。

Media & influencer outreach dominates corporate social activity

Top 6 ways Asian brands use social media.

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Screen Shot 2011 12 10 at 9.44.39 PM Top 6 ways Asian brands use social media. china social media  Social media China

From: Burson Marsteller

  • Asian companies are focused mostly on ‘pushing’ news to users, including journalists, bloggers and other opinion-formers.
  • Few Asian company CEOs or senior executives are actively using social media.
  • Crisis and issues communications mostly concern customer service complaints that may escalate. Read more
China Social Media Revolution

[Infographic] China’s social media revolution.

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SocialMediaRevolution L 3073 616x2128 [Infographic] Chinas social media revolution. china social media  Social media China

From: the Next Web.

  • Currently China has almost 500 million internet users. 50% have more than one social network profile. 30% log onto a social network at least once a day.
  • Internet users in the nation spend an average of 2.7 hours per day online-behind only Japan
  • According to Synthesio, 95% of surveyed Chinese citizens believe brands that microblog are at least somewhat more trustworthy.
  • 61% of Chinese social network users made a purchase because of a digital marketing campaign

来自:the Next Web.

  • 中国目前有约5亿互联网用户,50%拥有一个以上社交网络账号,30%每天至少登陆一次社交网络
  • 中国互联网用户平均每天在线2.7小时,仅次于日本
  • 根据Synthesio的调查,95%参加调查的网民认为拥有微博的品牌值得信任
  • 61%的中国社交网络用户因为某个在线营销活动而购买了产品

 

laiwang

Alibaba launching a Google+ like social network.

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laiwang Alibaba launching a Google+ like social network. china social media  Social media China

laiwang2 Alibaba launching a Google+ like social network. china social media  Social media China

From: China Internet Watch.

A screenshot was leaked about a new social network, Laiwang.com that Alibaba is building and testing internally. Referring to the leaked screen capture of Laiwang.com, it looks like Google+. It has also developed an Android app and iPhone App will come soon. Read more

new renren interface

New “Renren 6.0″ user interface puts focus back on product.

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TechRice Renren v6.0 616x889 New “Renren 6.0″ user interface puts focus back on product. china social media  Social media China

From: Techrice.

Visually it is now much closer to Facebook, though I’m seeing pieces of Google’s minimalist Google Plus, notably for the icons under status update.UGC counts provides a clear idea of how much a user is investing into the platform and also easy access to friend’s personal contents. Also new under status updates is voice input, users can now record updates for their friends.

来自:Techrice

新的人人网界面看起来更接近Facebook,但是也有一部分看起来像是简化版的Google+,从更新状态下面的那些图标就可以很明显的看出。右上角现在可以显示用户创建的照片、更新和分享的次数,从而更容易看出用户在人人上所花费的精力,以及更容易的访问朋友所创建的内容。另外,用户现在可以录制语音来发送状态更新给朋友。

resonancechina_Chinese netizens' social media platform adoptions

77% Chinese Netizens use both Tencent and Sina Weibo.

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resonancechina Chinese netizens social media platform adoptions 616x359 77% Chinese Netizens use both Tencent and Sina Weibo. china social media  Online marketing China social media China

From AdMaster: An investigation has been done by AdMaster and SSI through thousands of Weibo users on their social media platforms’ adoptions in Aug, 2011. The data above have pointed out that Tencent Qzone, Sina Weibo and Tencent Weibo are the most popular platforms among the weibo users. As to the Sina Weibo users and Tencent Weibo users, the propotion of who own both of the two platforms turns out to be 77%.

来自AdMaster:AdMaster与SSI艾斯艾国际市场调查咨询有限公司在2011年8月对近千名微博用户进行了使用习惯的调查。以上数据表明腾讯微博,新浪微博以及腾讯QQ空间这三个平台在微博用户中是最受欢迎的。而对于新浪微博用户和腾讯微博用户来说,同时拥有这两个平台账户的人数达到了其用户总数的77%。

resonancechina_motive power

Why do Chinese Netizens use Sina Weibo?

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082903 Why do Chinese Netizens use Sina Weibo? china social media

From Cnbeta: Sharing / Getting Information and Social Networking are 3 major motivations for Chinese netizens to use Sina microblog. 78% surveyed said sharing personal life and moods are main purpose to use MicroBlog; 77% respondents prefer the platform to get information, latest news and hot topics online; 64% users like to keep in touch with friends and timely contact by MicroBlog.

分享、获取信息和社交沟通是微博上的主流动力

分享、获取信息和社交沟通是用户使用微博的三大主要原因。78%的受访者最想通过微博来分享自己的生活与心情,77%的受访者使用微博是为了获取信息、关注新闻动态和网络热点话题,64%的受访者通过微博与朋友保持联系和沟通。

resonance_weibovstwitter

Is Sina Weibo better than Twitter…?

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resonance weibovstwitter Is Sina Weibo better than Twitter...? china social media

From meiti6: A graph above shows Weibo’s advantages in China as Social Media Channel than Twitter.

Reasons listed:  1) Larger information conveyed, for one tweet, 140 Chinese characters contain 4-5 times information than 140 English letters do;  2) Though 13% Twitter users in US, 300 million globally, Sina Weibo in China has 14% market with 240 million users. Companies and Gov’t agencies now are using it as platform to reach Chinese netizen.

More than 500 mainstream media organizations created their Sina Weibo accounts, over 50 government agencies ( including public securities)  have their Weibo websites. Companies wisely pay more attention on content marketing, rather than hard selling. In microblogging, users can freely deal with information, “Pull” is always more effective than “Push”.

来自 meiti 6: 如上图所示,虽新浪微博比Twitter上线晚了3年,但却迅速风生水起,在中国不仅成为创业者掘金之地,也迅速成长为社交化媒体平台,微博用户所体验到的媒体属性比社交属性要强很多。

中文微博因为信息量比较大(140个汉字比140个英文字符多4~5倍的信息量),更像是一个媒体,所以其影响力更多是在媒体属性方面。Twitter虽有13%的美国用户,全球粉丝达到3亿,而作为中国微博市场的领先者,新浪微博用户达到1.4亿,是中国社交网络的首选。

超过500家主流新闻机构都开通了新浪微博,其中包括报纸、杂志、电视台和电台。同时还有包括公安系统在内的逾50家政府机构开通了新浪微博。企业聪明地将官方账号的内容运营而非硬广投入作为发力点。因为在用户握有关注与否主动权的微博世界,信息的“Pull”永远比“Push”来得更有效。

resonancechina_ interaction

Who do Chinese follow on Sina Weibo?

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0829041 Who do Chinese follow on Sina Weibo? china social media

From Cnbeta: Users @people close to them, public celebrities are paid less attention

Weibo users normally interact with people they know in real life. 83% respondents follow relatives, colleagues so they know their latest updates. 61% respondents say they follow Hot/ Recommended tweets, 59% users are fans of celebrities.  Among surveyed people, 64% female respondents say they keep close eyes on celebrities movements, while male is relatively less with a ratio 56%.

关注亲友、同事和朋友很主流,行业专家的关注有点少。

在微博上,用户关注最多的是身边熟识的人。83%的受访者关注了亲友、同事和朋友的微博,其次是热门话题/人气推荐微博(61%)及名人微博(59%)。女性受访者选择关注名人微博的比例达到64%,男性受访者则为56%,女性比男性用户更愿意通过微博了解名人的动态。

Resonance_china_China SNS Rank

Ranking China social networks by market share.

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blog Ranking China social networks by market share.  china social media

From CSDN: A graph from bShare Data Center tells the latest market share of  China  Social Network Sites from January to July 2011.

QZone is still the No.1, followed by Sina Weibo and Tencent Weibo.

In January, Sina Weibo was basically at the same level with Renren, Kaixin001, yet has been climing upward steadily from April, narrowing down distance with QZone. Tencent Weibo’s rise is surprising as well, moved upward from No.8 last year to current No.3. Other Microblog sites saw rise as well. In comparison, Kaixin001 lost its leading position, fell from No.4 to No.6 .

来自 CSDN: 一张bShare的分析图 对2011年上半年的社会化网路做了一最新分析,QQ空间依旧是霸主宝座,其次最大的赢家就是微博类平台,新浪微博、腾讯微博分别占据了2、3名。从上述数据可以清楚的看出,新浪微博在一月份时还与人人网、开心网旗鼓相当。但是到了4月起,已经逐渐甩开SNS平台,向上爬升,逼近QQ空间的宝座。而腾讯微博的走势更是惊人,从去年的第8名,已经爬到了第3大平台。其他微博也在逐步上升中。而开心网从原本的第4名,已经退居到了第6名,被搜狐微博及腾讯微博取代了。

resonancechina_shared content

The two most popular content types on Sina Weibo.

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082905 The two most popular content types on Sina Weibo. china social media

From Cnbeta: Moods and celebrities are most popular tweet contents

The most popular tweet content are Moods and Celebrities related. People like to share their moods as well as tweet famous people’s quotations, 66% users belong to this category. Followed by second most popular tweet content, Domestic and International News. 61% users like to share/comment/retweet them. The 3rd and 4th popular contents are Lifestyle and Entertainment, respectively 49% and 31% users contributed them. One interesting finding is women have more willingness to share lifestyle content than men. 62% women say they tweet lifestyle content, while only 49% men do so.

来自 Cnbeta“心情语录、名人语录”最主流,大家一起转转转!

受访者最愿意转发的内容依次是“心情语录、名人语录”66%,以及国内外的热点、时事新闻61%,关注生活咨询以及名人动向的受访者也高达 49% 和31%。值得注意的是,女性受访者转发购物、娱乐、美食等资讯的意愿更高,达到62%,高于男性受访者49%。

resonancechina_time

5% of Weibo users are online for over 6 hours per day.

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082902 5% of Weibo users are online for over 6 hours per day. china social media

From Cnbeta; Survey on time people spend daily on microblogging, we can see from the graph nearly 5% weibo users are available online for more than 6 hours per day. While 42% mainstream users hang on 30mins to 60mins per day; 28% users contribute 1 to 3 hours, another 19% users less than 30 mins.

来自 Cnbeta: 5%的用户为微博控,在微博上的时间超过6小时,甚至全天挂在微博上。平均每天上微博的时间在半小时至1小时之间的用户最多,达到42%;1时至3小时之间的用户达到28%;19%的用户每天上微博的时间在半小时之内。

Resonancechina_Mecoxlane

Combining China social media and ecommerce into one platform.

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麦考林 Combining China social media and ecommerce into one platform. china social media  China social media China

From Mecoxlane: Recently, Mec and Sino Weibo reached a strategic cooperation, Mec launched its Enterprise Promotion Page on Weibo, users simply click items and then automatically enter Mec’s website to complete purchasing process. This new move bring Mec huge potential customers, it can lead Weibo users directly to its webpage. Weibo’s share, comment, interactive functions can greatly increase Mec’s branding and customer loyalty.

来自麦考林:近日,麦考林与新浪微博达成战略合作,在麦考林的新浪微博企业版推出促销页面。用户只需点击促销页面中展示的商品,即可以跳转到麦考林的页面完成购买。此次合作,麦考林可以利用新浪微博巨大的用户效应,将粉丝转化到麦考林的网络平台,同时借助新浪微博的互动、分享、评论功能,增加用户的粘性和忠诚度. 这是麦考林与新浪微博首次进行电子商务与社交媒体融合的尝试,双方此次合作,不仅为用户提供了更多购物便利,同时也开创了电子商务与社交媒体融合的新形式,为电子商务社会化,以及社交媒体的盈利,提供了更多想象空间。

在电子商务与社交媒体融合方面,最著名的就是F-commerce模式。零售商可以直接在Facebook开设店铺(F-stores),用户也可以通过Facebook账号在线购买;或者,电子商务公司在其官方购物网站嵌入Facebook相关功能。在国内,电子商务与社交媒体的融合刚刚起步。今年3月,新浪收购麦考林部分股份,成为麦考林第二股东。业内人士认为,新浪旗下最有发展潜力的微博和麦考林电子商务的结合,将给中国互联网的业务模式带来巨大冲击,电子商务行业也在酝酿着渠道的重大变革。

resonancechina_weibo_new_version

A quick review of Sina Weibo’s new interface.

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1101 A quick review of Sina Weibos new interface. china social media  China

From Jmnews: Lately, Sina MicroBlog launched its new version, with three applications added, Instant Messaging,  Social Games and Photo Album to give weibo more social network functions. It automatically upgrades to new the interface the moment users log in. The new Weibo layout is similar to SNS counterparts Facebook, Kaixin, and Renren, classifying users’ community infomation and display separately, as well as using three column wide version display, plus single unified navigation.

In its internal trial version earlier, IM function has already appeared, all users are automatically categorized into IM friends lists. Like QQ, users can choose their status: online, busy, invisible, offline etc.

Other additions include social game and social currency used for purchasing games online.

来自 Jmnews: 新浪微博改版学SNS –近日,新浪新版微博正式上线,增加了即时通讯、社交游戏和相册等应用,按照此前的高管表态,进一步强化了微博的SNS(社交网络)属性。用户在登录微博后,可选择升级至新版界面。新版微博采用三栏宽版显示外加单层统一导航的页面布局,将网友的各类社区信息进行了分类展示,与Facebook、开心网等SNS网站的布局较类似。在内测版中已经出现的即时通讯功能亦出现在新版微博界面中。记者看到,所有与微博用户相互关注的其他用户均在该IM的好友列表中;与QQ类似,还可以为自己设置在线、忙碌、隐身、离开等显示状态。

目前Facebook上最受欢迎的社交应用大部分是游戏,为了向SNS领域的先驱“看齐”,新浪微博的游戏平台亦在本版微博中亮相。目前,新浪微博游戏平台已上线微城市、得克萨斯扑克、三国杀等47款游戏。新浪微博学习Facebook的另一点则体现在新浪微博微币业务。微币是由新浪微博平台发行的虚拟货币,可用来进行微博平台的游戏增值和网络应用程序购买。

resonancechina_terminal

86% Chinese access Weibo via PC.. 1% via iPad.

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082901 86% Chinese access Weibo via PC.. 1% via iPad. china social media

From Cnbeta: According to statistical report from China Internet Network Information Center (CNNIC), microblog users in China have reached 195 million by the middle of 2011, 208.9% growth compared with the beginning of 2011. A new term “ weibo kong” describing people addicted to microblogging vividly reflects this new obsession. A survey (above) from AdMaster and SSI in August 2011 revealed some interesting facts about mainstream and non-mainstream weibo user groups, let’s have a look!

DISCOVERY ONE: PC weibo mainstream, ipad weibo non-mainstream

One question on survey regarding the most commonly used terminal tools by weibo users, 86% respondents still use PC , cellphone users accounts for 13%, and 1% access via iPad.

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resonancechina_prestige brands' social media adoption

Which China social media platforms do prestige brands choose?

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resonancechina prestige brands social media adoption 616x564 Which China social media platforms do prestige brands choose? china social media china digital landscape  Social media Online marketing China

From L2: Checking the graph we will see 57% of prestige 100 brands presenting on Sina Weibo whose traffic skyrocketed 490% in the past 3 months. Though the traffic of Kaixin001 has declined 29% in last season, it still gained a 9% brands adoption increase due to its considerable user base which is listed as 116M. 66% of the prestige brands are on China social media, versus less than 5% in 2010. Online video sites are being noticed and collectively have a 30% increase since last year, and their traffic have separately grown 16% (Youku) and 12% (Tudou).

来自L2:图表显示,新浪微博的流量在3个月内增长了490%,在100个知名品牌中,有57%都选择了运用它与品牌粉丝互动。虽然开心网的流量下降了29%,但使用开心网的品牌却增加了9%。知名品牌使用社交媒体的比例也从去年的不足5%上升至现在的66%。随着流量的增加,土豆和优酷等视频网站也逐渐开始受到重视,其使用率总共上涨了30%。我们还发现,由于中国的社交媒体众多,导致了品牌粉丝的分散,于是在对比品牌粉丝数量时,中国社交媒体的品牌粉丝数远远落后于Facebook上的品牌粉丝数。

 

resonancechina_activeness of social media in China

China microblog battle; is Tencent surpassing Sina Weibo?

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resonancechina activeness of social media in China 616x1026 China microblog battle; is Tencent surpassing Sina Weibo? china social media  Social media China

From TechRice: Data collected from Jiathis, a social-sharing button provider which is used in most social networks in China. According to data tracking over the past 6 months, Tencent Qzone is always the winner in shared content volume, though it suffers a 27% decline; Sina Weibo doesn’t change too much while Tencent Weibo gains a big increase from 2.0% to 7.5%, which means users here get more active in the past 4 months. Checking return click rate, Qzone tops again in August, surpassing Sina Weibo in June; Kaixin001, though is dying, still gains some increase in July. Is Kaixin001 coming back?

来自TechRice: 数据来自国内社交网络常用的分享按键提供商Jiathis。通过过去6个月的数据追踪,在内容分享量上,腾讯QQ空间一直处在第一位,即使它经历了27%的分享量下降;新浪微博变化并不是很大,而腾讯微博的内容分享量却由原来的2.0%上升到7.5%,说明这里的用户在近4个月内开始活跃起来了。再来看回访率,腾讯QQ空间在6月份时超过了新浪微博,并最终在8月份的时候稳居第一;开心网虽然在渐渐消亡,但在7月到8月仍经历了小规模上升。开心网会重新站起来么?

Screen Shot 2011-10-10 at 6.10.24 PM

CNBC features Rand Han and Resonance China.

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CNBC recently visited the Resonance China office and interviewed me on China social media, above is a clip from the APAC regional broadcast. A bit more of a “feature” than an “interview” perhaps – but great nonetheless. Thanks CNBC!

resonancechina_how big is social media in China

Comparing China Social Media to Global Populations.

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resonancechina how big is social media in China 616x428 Comparing China Social Media to Global Populations. china social media  Weibo Social media China

From Jianli Blog: Checking the graph from Edelman Digital we can see that in China there are 500M QQ users; the quantity equals the population of Europe and part of North America. Here the 500M is supposed to be registered users, but not active users. What follows is Renren with 160M users in this graph, the number just amounts to the population of Brazil. Keep in mind, the stats of users of each social media platform might overlap as users have accounts across multiple platforms.

来自Jianli Blog:查看来自Edelman Digital的数据图表我们可以发现,在中国腾讯QQ的用户数量为5亿,该数目约为整个欧洲以及北美部分地区的人数的总和。这里的5亿应该是注册用户,而非活跃用户。接下来则是人人网,其用户数量为1.6亿,刚好相当于巴西的人口总数。开心网和新浪微博则都是拥有1.2亿的用户,由此我们可以发现该统计值或许并不是最新的。即使如此,腾讯QQ用户的数量在中国是最多的这一结论仍是事实。另外我们需要明白的是,这里每一个社交平台用户数量统计值也许都有重复的,因为我们每个人都可以同时拥有他们所有的平台账户。

resonancechina_what content do luxury brands have on Sina Weibo

How China luxury brands communicate on Sina Weibo.

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resonancechina what content do luxury brands have on Sina Weibo 616x500 How China luxury brands communicate on Sina Weibo. china social media  Weibo Social media China

Data from CIC: Based on the data collected form CIC Weibo Tracking, the luxury brands followers seem to be pretty interested in product intro and celebrity & designer contents. Check the graph we will see that for fashion brands like Burberry, Louis Vuitton and Gucci, the content of their tweets are mostly on fashion events and celebrities, while watch brands like IWC and Longines prefer to share category knowledge.

数据来自CIC:根据CIC微博分析工具的数据来看,奢侈品牌的粉丝们对于产品介绍及明星和设计设的话题更为感兴趣。查看该图我们发现,对于Burberry,LV以及Gucci这样的品牌,他们的微博内容主要是关于时尚活动以及明星,而对于IWC和Longines这样的名表品牌的微博内容则是主要在分析本行业的知识。

resonancechina_June 2011, monthly UV of SNS in China

China; Qzone 47x more monthly views than Facebook.

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resonancechina June 2011 monthly UV of SNS in China 616x285 China; Qzone 47x more monthly views than Facebook. china social media  Weibo Social media China

Data from Sina Weibo: According to the report from Enfopannel, in June 2011, the monthly UV of Tencent Qzone has reached 71.51 million, the number turns out to be 47 times bigger than that of Facebook who has only around 1.5 million. The data of Kaixin001 is around 12 million which is not so satisfactory as well. Pengyou, who has been ranked at 3rd place, also belongs to Tencent. Seems Tencent has dominated the domestic social media market, and maybe only Sina Weibo could compete with it in microblog field.

数据来自新浪微博:根据易观的报告来看,在2011年6月份,腾讯的QQ空间的独立访问量达到了7100万,而Facebook却只有150万左右,比QQ空间少了47倍。开心网的数据也不容乐观,仅为1200万。名列第三的朋友网,其实也是腾讯旗下的一款产品。所以看起来在国内社交网络市场里,腾讯占到了主导地位,也只有新浪微博在微博这块领域里能与腾讯相抗衡。