Today we are going to talk about the most popular search engines in China.
Before we start, let’s see something about SEO which matters a lot in China internet marketing. A quick definition of SEO: Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
So how does SEO relate with business in China? Have a look at CCDI’s Report on Investigation of Chinese Internet Marketing Service Condition which covers more than 1800 companies in 18 cities. In China’s developed areas there are 80.97% companies already using some form of internet marketing; and the backbone of internet strategy in China is SEO.
CNNIC (China Internet Network Information Center): in 2010, the utilization rate of search engine reaches 76.3%, an increase of 3% compared to 2009; presently, the number of search engine users reaches 320 million and the half annual growth rate is 13.9%.
According to China Intelli Consulting Corporation the penetration rate of search engine keeps increasing and 91% of China’s netizens will use it at least once a month, 4% higher than last year. Furthermore, every single day, 58.8% of netizens will use search engines, 4.4% higher compared to last year. This is why so many Chinese companies do SEO work and why foreign business people pay more attention to these search engines.