Category Archives - China Digital Landscape
The never ending quest for new sources of insight.
2013 Comprehensive China social media landscape.
CIC released their newly updated China social media landscape chart detailing China’s many players across each segment.
High expectations for the future of video content in China.
In 2012, the market scale for online video has achieved 9.25 billion in China, and brought 6.72 billion advertising revenue. The chances to be played on mobile devices and online TV have become the major battle field for video content producing companies to compete for right now. With the decreasing production cost and the [...]
Quick profile of China’s 564 million netizens across digital, social, mobile.
By the end of 2012, the number of China netizen has reached 564 million, and the number of people who access the internet through mobile phones hit 420 million, which was 64.4 million more than that number at the end of 2011. Mobile users accounts for 74.5% of the total netizen population, and it is [...]
Luxury brands are spending more online in China.
According to iResearch, the total online advertising budget of luxury brands was about 110 million RMB from Jan-Oct. 2012, which was 10.5 million more than the whole year budget of 2011. The spending peaked on September 2012, which was 36.1% higher than the number of 2011. As of the total advertising days, luxury brands had [...]
2016 China to have more than 700 million smartphones.
According to iResearch, the scale of mobile internet reached 54.97 billion by 2012, the growth rate is 96.4%. One major reason for that is the coverage of smart phones in China. iResearch estimated that by 2012, there are 360 million smart phones in China, thanks to Android system which helps to lower the price [...]
Social media landscape for luxury brands in China.
Aside from things like search engine optimization for Baidu, luxury brands in China need to get themselves on the right social platforms. The L2 report finds that social media adoption is up on every site, with Twitter-esque Sina Weibo still number one. Compared to 2011, video site Youku has the largest growth.
How to keep Chinese customers loyal.
Clickfox‘s latest research shows compared to the price or promotion, customers care more about product quality. Two major motivation for brands loyalty are quality (88%) and customer service (72%); in order to win consumer loyalty, the consumers care most for “first impression” (48%) and service experience (40%).
The top 10 “digitally smartest” luxury brands in China.
A think tank for digital innovation, L2, grades brands on their carefully crafted approach to social marketing and web presences for Chinese consumers and came up with a “digital IQ” ranking list. The top 10 brands in 2012 are Estee Lauder, Audi, Chow Tai Fook, Lancome, Volvo, BMW, Buick, Land Rover, Benefit, and Burberry.
How to calculate the “digital IQ” of luxury brands in China.
The L2 Think Tank grading structure of the luxury brands’ “digital ranking” is 30 percent each for doing social media and localizing your site, and 20 percent each for digital marketing and mobile compatibility. To make the grade, brands need to do a lot of optimization, social outreach, and clever online marketing.
Random, unexpected happiness.
Thank you for an excellent 2012; it has been a great ride, and we’ve enjoyed every bump, turn, and sudden acceleration along the way. The team at Resonance would like to take this quick moment to wish our partners, clients, and readers the best of everything in 2013. Have a great holiday; see you on [...]
Chinese spend 884 million hours on microblogs during Q3 2012.
From iResearch: In Q3 of 2012, Chinese social network kept on growing, so far, it covers over 422 million people, which surpasses the reach of news website, and is the same with the reach of search, video and online communication. Analyst from iResearch believes that as the major trend globally, social networking is growing fast [...]
2012 China’s top Fashion portals performance.
According to iResearch, the daily coverage of fashion sites in October is 10.5 million. The top three fashion sites are: aili.com, with the daily coverage of 1.01 million; Onlylady.com with the daily coverage of 0.92 million, and pclady.com with the daily coverage of 0.85 million. Also, the online time at the fashion sites in October [...]
2012 China online ad spend increased 36.8%
According to iResearch, the total China online ad market is increasing steadily, which is 36.8% more than Q3 of 2011. Advertisers who advertise for over 30 days are from the industries of internet service, transportation, real estate and IT industries; and what worths noticing is that the financial service industry has a significant growth in [...]
Comparison of China’s Sina Weibo vs Tencent WeChat.
Great infographic from CIC comparing Tencent WeChat and Sina Weibo. The platforms are complementary, with few overlapping functions allowing Tencent’s WeChat to enhance a current social media marketing mix dominated by Sina Weibo.
User analysis across top 5 China social media networks.
In the latest infographic “User analysis across top Chinese social networks” produced by GMI China, Sina takes the lead in the overall number of followers and the average time on site, with nearly 240 million users spend 11.5 hours on weibo per month.
2012 China: over 3.8 million mobile internet users.
From CNNIC latest report: there are more than 388 million mobile internet users recorded in June of this year, and it’s finally exceeded desktop internet users which are slightly over 380 million users.
China: 410 million social media users by Q2 2012.
From iResearch: By Q2 2012 China will reach 410 millions social media users, an increase of 9%. Every user spends an average of 2.8 hours on Sina Weibo, which contributes to the overall 780 million hours browsing on weibo in the last quater. SNS and blog services are gradually decreasing in terms of time on site.
54% Chinese netizen buying behavior influenced by friends.
From emarketer: 54% Chinese social media users say their buying behavior is influenced by which brands friends like, almost twice as high than the average of other asian countries. India and Indonesia followed China, at 44% and 39%, respectively.
100 Million Active Users on Renren by June 2012.
Data from iResearch: By June 2012, Renren has over 100 million active users from the overal 250 million users. Some key data: 51% are age from 23~30; 63% users are while collar; Every Renren user follow 3 brand account.
Chinese netizen luxury “showing off” culture.
From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media, revealed a unique Chinese luxury “Shai” culture. With limited knowledge, a great many of Chinese luxury consumers are keen to show off （”SHAI” 晒）their luxury products and lifestyle. It’s a hot trend, brands could consider to leverage popular social media sites to maximize [...]
What Chinese luxury consumers want.
From Slideshare.net: A GroupM & CIC white paper, 2011 Luxury Brands on China Social Media indicates bags and shoes are Chinese netizens mostly talked luxury goods. Major drivers behind such online buzz are price and style. Fashion sites, lifestyle communities and luxury verticals are key buzz distributors, among which 55bbs, Yoka and Iwatch are [...]
24% of web content is now in Chinese, will soon surpass English.
From TECHINASIA: A recent infographic shows Chinese will soon overtake English as the dominant language online. In the past decade, English has shrunk from being 39% of all Internet content down to just 27% at the end of 2011, while Chinese has gained its share from 9% to 24%. As growth of Chinese Internet users has [...]
Chinese purchase luxury goods overseas instead of mainland.
From Slideshare.net: Chinese have realised early the price of luxury goods is much cheaper abroad. However, most of people are actually unable to travel overseas as often as they’d like, so purchasing agents (Daigou, “代购”) are emerging quickly in China. Based on scale and motivation, they can be divided into amateurs, specialists and masters. Masters [...]
Baidu, Google dominate amid 5.2% fall in China search engine sales.
From iResearch: According to iResearch’s statistics, China’s search engine sales reached 5.49 bn yuan in Q1 2012, 5.2% decrease over Q4 2011 and 68.2% higher over Q1 2011. Baidu’s market share gained a 0.3% growth to 77.6%, while Google fell to 17.8%. Sogou, Soso and other enterprises have small impact on the overall market. As one [...]
What makes Chinese go shopping online?
From China Internet Watch: In a recent survey conducted by DCCI, the flexibility of online shopping—shop anytime, appears to be the number one reason why many consumers in China shop online. As online shops run business with a much cheaper cost their retail stores, products price are lower, which is the 2nd reason for people going online shopping. [...]
65% Chinese companies to see gains in customer acquisition from social networks.
From China Internet Watch: According to a survey by office services firm Regus, 47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. China saw the greatest gains in customer acquisition from social networks among all countries studied, increasing from 44% in 2010 to 65% in [...]
The imbalanced online advertising opportunity in China.
From BCG Perspectives: A disconnect currently exists between how Chinese consumers spend their time and how advertisers spend their money. Advertisers have begun to increase their online spending, but the mix is still heavily skewed toward traditional media. The share of overall ad spending devoted to the online channel is expected to rise from an [...]
Smartphones concentrated among the wealthy in China.
From 199IT: China will overtake the US as the largest market for smartphones in 2012, driven by demand among the affluent. According to a March 2012 report from the International Data Corporation (IDC), smartphone shipments in China will surpass those in the US during 2012. IDC’s “Worldwide Quarterly Mobile Phone Tracker” data forecasts China to [...]
2012: 113 million smartphone shipments in China.
From Sina Tech: Growth of smartphones in China can develop much more than it already has, latest statistics from iresearch shows, China smartphone shipments increased 103.1% to 72.1 million in 2011. It forecasts this number will reach 113 million in 2012, 56% growth rate compare to last year, the increasing consumers’ access to services such [...]
50,000 mobile users bind Instagram to Sina weibo.
From TechWeb: Instagram was acquired by Facebook with a 1 billion USD on Apr.9. Popular in US, the free photo sharing program gained a great popularity in domestic China as well. Initially supported on iOS, the company launched 2.2 version and added Sian Weibo sharing On Mar.1st. More than 50,000 users bind Instagram and Sina Weibo [...]
China: The world’s largest online population.
From Econsultancy: According to a report from the Boston Consulting Group. Today, one in five Internet users are Chinese — that’s half a billion people. The number is forecast to reach 700 million in 2015, twice the online population of Japan and the US combined. 51% of the Chinese population live in urban areas and [...]
China B2C Transaction Value Hit 240 Billion RMB in 2011
According to the Seasonal Survey of China B2C Market 2011 Q4 released by EnfoDesk, China B2C market has created 76.41 Billion Yuan in Q4， 2011, with a sequential growth rate being 23% and a year-on-year increase of 77.3%. The total transaction value is 240.1 Billion Yuan for the year 2011, up 130.8% compared with last year. Once [...]
Sheraton: most buzzed luxury hotel brand in China.
From CIC: Marriott and Sheraton are the most buzzed luxurious hotels brands in China. In budget hotels, YHA is the most buzzed due to emerging budget travel trend.
Nearly 30% of Fortune 500 on China’s Sina Weibo.
Sina Weibo and CIC jointly release “2012 Corporate Weibo White Paper“. There are currently more than 130,000 enterprise accounts in Sina Weibo; 208 enterprise accounts are from US. The top 5 best represented industries thus far are food, automotive, business services, e-commerce and IT. Nearly thirty percent of the world’s top 500 businesses have an [...]
China’s Top 10 B2C Websites in 2011.
From China Internet Watch: Tmall (now Tianmao) still the biggest player in china whose total sales last year exceeded 100 billion yuan (about USD $15.88 billion) with strong growth in mobile.
Top 5 product info channels for China’s rich (Internet #1).
China’s Industrial Bank and HuRun Report just released a major report on the changing lifestyle of China’s new rich. While most high-net-worth individuals in China still don’t use the Internet to shop, it’s now their #1 source of information about consumer products.
Strengths & weaknesses of Baidu vs. Google in China.
From Digimind: Looking at the prime focus, Baidu is far ahead of Google in search, controlling 83.6 percent of all searches in China vs. Google’s 11.1 percent. However, when you look at search in terms of revenue, the picture isn’t too shabby. Google accounts for 18 percent of the estimated $866 million (5.5 billion yuan) industry-wide [...]
By 2020, China’s luxury consumer base to reach 180 million.
From Strangeloop: In 2010, China’s luxury goods consumption reached US$6.5 billion, maintaining the world’s fastest growth rate for three consecutive years. [Goldman Sachs] By 2015, China is expected to overtake Japan as the world’s largest consumer of luxury goods. And by 2020, China’s luxury consumer base is expected to expand from 80 million to 180 million people. [McKinsey]
How a 31-year old Shanghai office worker spends his money.
In recent research Stenvall Skoeld interviewed Chinese consumers to understand their preferences and how they spend their income. Looking at a 31-year old Shanghai office worker with a masters degree and a monthly income of 10,000 RMB – which puts him in the top 20% of urban Chinese income earners – we can see that the [...]
2012 China Social Media Landscape.
Check the latest version of Chinese Social Media Landscape from CIC.
