In 2012, the market scale for online video has achieved 9.25 billion in China, and brought 6.72 billion advertising revenue. The chances to be played on mobile devices and online TV have become the major battle field for video content producing companies to compete for right now. With the decreasing production cost and the [...]
By the end of 2012, the number of China netizen has reached 564 million, and the number of people who access the internet through mobile phones hit 420 million, which was 64.4 million more than that number at the end of 2011. Mobile users accounts for 74.5% of the total netizen population, and it is [...]
According to iResearch, the total online advertising budget of luxury brands was about 110 million RMB from Jan-Oct. 2012, which was 10.5 million more than the whole year budget of 2011. The spending peaked on September 2012, which was 36.1% higher than the number of 2011. As of the total advertising days, luxury brands had [...]
According to iResearch, the scale of mobile internet reached 54.97 billion by 2012, the growth rate is 96.4%. One major reason for that is the coverage of smart phones in China. iResearch estimated that by 2012, there are 360 million smart phones in China, thanks to Android system which helps to lower the price [...]
According to iResearch, the daily coverage of fashion sites in October is 10.5 million. The top three fashion sites are: aili.com, with the daily coverage of 1.01 million; Onlylady.com with the daily coverage of 0.92 million, and pclady.com with the daily coverage of 0.85 million. Also, the online time at the fashion sites in October [...]
According to iResearch, the total China online ad market is increasing steadily, which is 36.8% more than Q3 of 2011. Advertisers who advertise for over 30 days are from the industries of internet service, transportation, real estate and IT industries; and what worths noticing is that the financial service industry has a significant growth in [...]
From CNNIC latest report: there are more than 388 million mobile internet users recorded in June of this year, and it’s finally exceeded desktop internet users which are slightly over 380 million users.
From TECHINASIA: A recent infographic shows Chinese will soon overtake English as the dominant language online. In the past decade, English has shrunk from being 39% of all Internet content down to just 27% at the end of 2011, while Chinese has gained its share from 9% to 24%. As growth of Chinese Internet users has [...]
From Slideshare.net: Chinese have realised early the price of luxury goods is much cheaper abroad. However, most of people are actually unable to travel overseas as often as they’d like, so purchasing agents (Daigou, “代购”) are emerging quickly in China. Based on scale and motivation, they can be divided into amateurs, specialists and masters. Masters [...]
From China Internet Watch: In a recent survey conducted by DCCI, the flexibility of online shopping—shop anytime, appears to be the number one reason why many consumers in China shop online. As online shops run business with a much cheaper cost their retail stores, products price are lower, which is the 2nd reason for people going online shopping. [...]
From 199IT: China will overtake the US as the largest market for smartphones in 2012, driven by demand among the affluent. According to a March 2012 report from the International Data Corporation (IDC), smartphone shipments in China will surpass those in the US during 2012. IDC’s “Worldwide Quarterly Mobile Phone Tracker” data forecasts China to [...]
From Sina Tech: Growth of smartphones in China can develop much more than it already has, latest statistics from iresearch shows, China smartphone shipments increased 103.1% to 72.1 million in 2011. It forecasts this number will reach 113 million in 2012, 56% growth rate compare to last year, the increasing consumers’ access to services such [...]
From TechWeb: Instagram was acquired by Facebook with a 1 billion USD on Apr.9. Popular in US, the free photo sharing program gained a great popularity in domestic China as well. Initially supported on iOS, the company launched 2.2 version and added Sian Weibo sharing On Mar.1st. More than 50,000 users bind Instagram and Sina Weibo [...]
From Econsultancy: According to a report from the Boston Consulting Group. Today, one in five Internet users are Chinese — that’s half a billion people. The number is forecast to reach 700 million in 2015, twice the online population of Japan and the US combined. 51% of the Chinese population live in urban areas and [...]
According to the Seasonal Survey of China B2C Market 2011 Q4 released by EnfoDesk, China B2C market has created 76.41 Billion Yuan in Q4， 2011, with a sequential growth rate being 23% and a year-on-year increase of 77.3%. The total transaction value is 240.1 Billion Yuan for the year 2011, up 130.8% compared with last year. Once [...]
From CIC: Marriott and Sheraton are the most buzzed luxurious hotels brands in China. In budget hotels, YHA is the most buzzed due to emerging budget travel trend.
Sina Weibo and CIC jointly release “2012 Corporate Weibo White Paper“. There are currently more than 130,000 enterprise accounts in Sina Weibo; 208 enterprise accounts are from US. The top 5 best represented industries thus far are food, automotive, business services, e-commerce and IT. Nearly thirty percent of the world’s top 500 businesses have an [...]
From China Internet Watch: Tmall (now Tianmao) still the biggest player in china whose total sales last year exceeded 100 billion yuan (about USD $15.88 billion) with strong growth in mobile.
China’s Industrial Bank and HuRun Report just released a major report on the changing lifestyle of China’s new rich. While most high-net-worth individuals in China still don’t use the Internet to shop, it’s now their #1 source of information about consumer products.
From Digimind: Looking at the prime focus, Baidu is far ahead of Google in search, controlling 83.6 percent of all searches in China vs. Google’s 11.1 percent. However, when you look at search in terms of revenue, the picture isn’t too shabby. Google accounts for 18 percent of the estimated $866 million (5.5 billion yuan) industry-wide [...]
From Strangeloop: In 2010, China’s luxury goods consumption reached US$6.5 billion, maintaining the world’s fastest growth rate for three consecutive years. [Goldman Sachs] By 2015, China is expected to overtake Japan as the world’s largest consumer of luxury goods. And by 2020, China’s luxury consumer base is expected to expand from 80 million to 180 million people. [McKinsey]
In recent research Stenvall Skoeld interviewed Chinese consumers to understand their preferences and how they spend their income. Looking at a 31-year old Shanghai office worker with a masters degree and a monthly income of 10,000 RMB – which puts him in the top 20% of urban Chinese income earners – we can see that the [...]